Microsoft Corporation SWOT analysis

Microsoft Corporation SWOT analysis

Abstract

Microsoft Corporation is the global leader in software and hardware technology development. tODAY, Microsoft ENJOY ITS MARKET DOMINANCE AS A RESULT OF THE INTENSIVE INNOVATION THAT it has been involved in over the most extended period since its inception. The result is an organization that has the best competitive advantage of all. The organization has managed to be at the top of the technology as a result of the various strategies that it has it has put operation. This paper examines the different approaches that the organization uses, beginning with the SWOT analysis, and offering the key recommendation on this basis.

1. Microsoft SWOT analysis
2. SWOT Analysis

1. Microsoft cooperation has ye necessary business features needed to remains one of the leading technology company globally. The recommendation for the organization, however, is that it should continue to continue enhancing its brand image. It also recommended that the organization the company must increase its actual alliance with other companies to improve its positive externalities (Rothaermel et al., 2017).
2. The critical competency that would help Microsoft in reducing it’s the threats and the weakness would include working on its weak aspects and embracing the actual need for innovation. It would reduce the organization’s ability to compete effectively, which is one of the firm’s threat. On the element of opportunity and the strengths, Microsoft needs to take the radical stems of transforming its move towards being innovative. It needs to continue enhancing its brand reputation through useful marketing tools.  It also needs to increase its computer hardware development effort in increasing its revenue from this segment of the business.
3. The key area for potential competitive advantage for Microsoft Corporation starts with the organization size. Having been in the market for a very long time, it understands the technology market, which gives it an edge over the other technology giants such as Apple and Google (Rothaermel et al., 2017).
4. Strategy Analysis

A Microsoft operation business model is based on a diversified model that spans across the office products, windows, gaming, search advertising, and other related activities and products. It is among the largest technology giant, which in 2018 made over $ 100 billion just in revenues.  The corporation business-level strategies involve driving as well as an expanding innovation to achieve the much-needed market excellence. The approach is based on accomplishing this to incorporate the talents of the corporation’s workforce into its product and services (Wei et al., 2013).

Microsoft cost differentiation strategy is used in differentiating itself from the other competitor in the market. Microsoft uses penetrations pricing to boost sales and get consumers talking about the product. Cost penetration differentiation of Microsoft is what it used to create a buzz and gain market share.

Microsoft marketing strategy is based on the product elements. The company has accepted a considerably higher level of sure convenience of its products and services as the unique selling proposition that is linked with the brand.

1. Microsoft’s broad difference general plan is to progress modest commercial gain through constant discovery novelty. This deliberate objective is vital to long-term success, sighted that Microsoft functions in a fast varying and highly self-motivated industrial
2. The firm’s growth strategy is based on the element of acquisition and other forms of partnership. Microsoft has partnered with other organization to increase itself component of creativity and innovation. This helps the overall organization’s growth as it attracts more customers through such a partnership.

The Microsoft corporation invention strategy does address values, developments, and letting expertise in a rounded way. Microsoft’s Revolution Administration Outline is well-thought-out to support the corporation’s advance a comprehensive, joined elegance to implement and support an innovation administration approach (Rothaermel et al., 2017).

3. Strategic Alternatives

From the firm’s strategy analysis, I have realized that Microsoft’s more significant operation strategy relies on the element of innovation and the pricing strategy. These two key aspects are there are the primary growth factor which the company relies upon to gain the mush crucial competitive advantage that it enjoys at the moment. From the innovation strategy. Microsoft Corporation has managed to remain relevant in the market amidst the ever-rising competition from tech giants.

My recommendation for strategy alternative for Microsoft Corporation, however, is based on the critical element of adoption of the latest technology compatibility.  As a crucial factor, I do suffer the Microsoft should use an alternative strategy based on the ability to integrate its operation such as the OS that is in line with that from the other organizations (Wei et al., 2013).

4. Implementation plan

As an implementation plan for the s strategies for Microsoft Corporation, it is critical to ensure that its focus on the element of innovations of its product and services over the aspect of cost strategy. This would, in my view, appear like the company is not in any way operating with any element of empathy. Change of the aspect of innovation would go along way in enhancing the application of the recommendation, and Microsoft would experience further growth in its product and service for the market (Wei et al., 2013).

Conclusion

To remain the leader in the world of technology, Microsoft Corporation needs to pay a greater focus on the element of useful marketing tools and strategies alliances in promoting its growth. This has much expanded the corporation’s ability to become the market leader and maintain it.  With the various form of a strategy aimed at improving its operation relevance, Microsoft has the responsibility of developing a strategic objective for the dynamic technology industry to survive.