Strategic Communication Plan

Strategic Communication Plan

Background

Bryant University is an institution of higher learning, and it offers magnificent opportunities for the student to take active roles in academic and extra-curriculum activities. Several activities of interest within the institution would adequately engage the interest, such as making an active part of the basketball team. Within the University, playing basketball games is the most lucrative game within the institution, and many students admire it. The basketball team is composed of young and energetic comrades because they do a lot of physical health activities. Such physical health exercises enables the students to keep fit at all time and remain young with joyous moods in most occasions. The teams are made up of people who are willing to take every action for their perfection of character, maintain a healthy lifestyle and to play the basketball games as a hobby. Basketball games is very popular within the school and the basketball court is always filled with spectators, the players who continuously practice to perfect their skills and abilities. It provides the most entertaining moments within the University, and therefore many people would like to be associated with one or two basketball players. Lately, the number has seemed to have reduced and therefore calling upon the team of experts and the strategic planners to develop a strategic communication plan that would see the number of subscribers to the game increase. It is essential to note some of the benefits of playing basketball games within the institution and other personal benefits someone is likely to gain from the competition. As a physical exercise for the body, it improves the respiratory and the metabolic process in the player. It promotes healthy breathing systemic on the body and strengthening the body muscles. It enhances the brain’s capabilities and how the players reason when faced with different situations of life. The exercise helps in burning the body fats and calories that might affect the body’s functionality and results in other diseases. Last but not least, it boos mental development.

Mission

The mission of this strategic communication plan is to get more people to attend Bryant University Basketball games. The goal is to increase basketball games attendance at the University.

Measurable Objectives

The measurable objective of this strategic communication plan is to:

To increase basketball games attendance at the University by 100 plus people per game by the end of the season. The members will be expected to provide to the clubs activities upon the arrival of the decision by the club’s management.

Desirable Objectives

A strategic communication plan within the Bryant University Basketball team will assist in the attainment of the following objectives:

• The will be an excellent communication system from the management of the team to all its subscribers.
• The system will save time, especially when reminding the students to maintain their diaries regarding the various practices and tournaments that might be upcoming.
• It builds the relationships between the team’s players as well as to other stakeholders who are in support of the basketball games activities at the institution.
• The strategic communication plan will assist the students in planning and maintaining their diaries while responding to other routines within the institution of learning.
• It assists in planning of the club’s activities and ensuring proper management of various events and tournaments for the club.
• It harmonizes the relationship between all the stakeholders of the team since there is an adequate flow of information.
• It will also boost an understanding of the clubs activities at all times.

Audience (Stakeholders)

• Student Players
• The students are the key drivers of the basketball games and, therefore, would take much interest in the strategic communication plan to get information on the club’s affairs.
• They would know their responsibilities concerning the implementation guidelines for the strategic communication plan.
• They would learn to remain steadfast to the club’s objectives at all times and to follow strategic channels of communication while at the club.
• They would also get an adequate guide for the fixtures of the game and other upcoming events.
• Coaches
• The coaches use the strategic communication plan to support the activities of the club.
• The strategic communication plan would be helpful to the coaches in knowing the specific actions or policies for running the club.
• They would learn how to create awareness about the activities of the basketball team.
• They would also ensure that the strategic communication plan is effectively implemented to enhance mutual relationships with other stakeholders within and outside the institution.
• The coaches will not manage the team without the help of a strategic communication plan.
• The strategic communication plan outlines the steps of laying information to other stakeholders’ regarding the progress of the team.
• The coaches use it as a tool for implementing the public policies within the club.
• Lastly, the coaches use the strategic communication plan to facilitate the clubs objectives and to strengthen the relationships with all the stakeholders or audiences within the docket of basketball games.
• Athletic partners
• The athletic partners are crucial in this strategic communication plan since they are the key policymakers, and therefore their views need to be captured in the strategic communication plan.
• This plan will increase the number of attendances, and therefore the number will also correspond to the athletic partners.
• The strategic communication plan provides past and present records about the success and winning strategies for the teams. Win strategies will attract many athletic partners to support the basketball agenda.
• Proper plan will motivate the players to perform better and maintain higher stakes in all tournaments thereby acting as a motivation
• Dance Team
• The dance team, together with their lieutenants, are interested in the strategic communication plan to understand the mission and objectives of the basketball team.
• The dance team relies on the strategic communication plan for purposes of training and also planning for their dancing events.
• It provides a watermark for planning of the dancing events depending on the laid down plans in the document.
• It also assists in maintaining the communication with the management of the team and coordination of other activities between the basketball and dance teams.
• They rely on the plan for mastering the routines and events of the club.
• It provides an outline of the responsibilities of the dance team regarding the events of the basketball matches.
• Cheerleaders
• The cheerleaders need this strategic communication plan for getting an outline of their responsibilities about providing support to the Bryant University Basketball Team.
• It will provide a mechanism through which the cheerleaders will rally the university students, the community as well as other audiences to offer support for the Bryant University Basketball team.
• They also rely on the strategic communication plan to seek excellence for the club.
• Drumline
• The strategic communication plan provides an outline of activities for the drumlines and the specific locations for the drumline teams.

Communication Channels

• Written methods
• Posters
• The strategic communication plan will be distributed through flyers and signs throughout the University.
• The activities of the basketball team will be summarized in print forms and given to the audiences during the events of the club.
• Other posters will be printed on the boards, entrances to the venues of the club, and other billboards to communicate the affairs of the basketball team and the desire to goal of welcoming more members to subscribe to the team.
• The posters also outline the benefits of participating in basketball games events.
• Perform in the Aroto Form
• It will provide a summary of the clubs activities and the goals that will be achieved with the strategic communication plan in increasing the number of basketball games attendance by 100 in every game.
• An inclusive Cub (Dawg Pound)
• Information regarding the basketball games to be shared in the stadia by experts, games ambassadors, stewards, and other basketball games brand ambassadors.
• Face to face
• Various experts will offer face to face awareness about the goals and objectives of the basketball team and the aims of the plan.
• They will offer incentives in the form of bonuses, credits, and other benefits for various audiences who take the initiative of subscribing to the events of the basketball events.
• It will initiate a mutual relationship between the audiences such as the players to their coaches, the dance teams as well as the drum liners.
• It will provide opportunities for all participants to interact with players, the management of the institutions among other stakeholders During Time Outs.
• Electronic
• The stakeholders will receive emails about the club activities and its plans.
• There will advertisements in all the social media platforms requesting the audiences to support the club.
• The electronic medium provided a platform for the interested parties to seek and search for information regarding the Bryant University Basketball games team.

Partnerships

• Bryant University Office of the Dean of Students
• The dean of students will be responsible for all student activities from the classroom to what the students engage in while at the University.
• The dean’s office will provide great mentorship for students and respond to their queries among assigned duties by the University Senate, administration as well as other stakeholders.
• Bryant University Office of Sports and Clubs
• The office of sports, clubs, and society will ensure that the implementation of basketball activities are as per the plans.
• The office will provide the necessary resources necessary for the conduction of the activities of the club.
• Bryant University Office of the Students Affairs
• The office of the student affairs ensures that the students actively participate in basketball events and strive to increase attendance by creating awareness about the benefits of the club.
• Bryant University Students Governing Counsel
• The students governing counsel at the University must ensure that the rights of the students are protected at all times, and they work together with other stakeholders to ensure the safety of the students.

Conclusion

A proper coordination of the activities within the Bryant University Basketball games will ensure that the number of attendance in the games increases on every event. It will ensure that the target of 100 participants is added to every basketball game.