KFC’s chicken

KFC’s chicken

—The main products of the entity will include chicken, pizza, desserts, and burger among others

—Other products of the fast-food body will entail a wide variety of fresh juices and carbonated drinks

—The firm will also offer a variant of vegetarian foods

—Consumers are increasingly conscious of healthy foods

—KFC’s chicken, which is meant for vegetarians, “Beyond Chicken” was sold out within five minutes (Aviko UK, 2019)

—The name of the proposed business is Kay’s Chicken

—The venture will operate in the fast-food sector

—London is the proposed location of the enterprise due to its large population

—London is the largest city in the United Kingdom and has an estimated population of 9,176,530 individuals (World Population Review, 2019)

—The vast community is ideal for a fast-food venture

—The increased sales for the vegan-friendly chicken reflects the heightened focus on healthy foods

—The provision of vegetarian variant foods will enhance the market share of the proposed business

—22 million individuals in the UK are keen on reducing their meat consumption (Aviko UK, 2019)

—Fast-food restaurants are increasingly experimenting with vegetarian foods

—The growing trend justifies the need for the entity to provide vegetarian meals

—The decision to venture into the fast-food industry is informed by rapid growth in the sector

—The fast-food sector is continuously growing

—The fast-food industry has defied the Brexit associated economic downturn (Aviko UK, 2019)

—MCA Insight reports that the fast-food industry has doubled in growth over the last three years

—Fast foods grew by 34% from 2010-2018 (Homer, 2018)

—In 2018, the population of individuals visiting chicken outlets heightened by 40% (Aviko UK, 2019)

—A large segment of London’s population is young

—The young population are between 25-34 years (Trust for London, 2016)

—Young people are fond of fast foods

—The young people of London is an excellent target market for the business

—The location of the proposed organization is appropriate

—Market analysis – there is adequate demand for fast-food products in London

—Competitive analysis- major competition comes from established fast-food chains such as KFC and McDonald

—Lower prices will provide a competitive advantage

—Management plan- the business will start with a workforce of 15 people; three in managerial positions

—Financial plan- Kay’s Chicken will begin with a seed capital of ₤50,000

—However, with the anticipated demand, the proposed entity will need financing of ₤ 25,000 after three months for expansion

—The proposed fast-food business has a desirable return on investment

—Fast food restaurants are often profitable owing to the high number of consumers

—Fast-food eateries enjoy low-labor costs (Bosso, 2016)

—Most workers are employed on a part-time basis

—However, a significant portion of revenues go to the purchase of raw materials

—Despite the high costs of raw materials, the proposed business will yield a positive return on investment

—The initial investment ₤50,000 will be used in meeting the startup costs of the enterprise

—Rent ₤14,000

—Hiring staff – ₤8,000

—Insurance ₤600

—Gas – ₤ 2600

—Electricity- ₤1600

—Water – ₤500

—Tables – ₤1500

—Raw materials/foodstuffs – ₤5000

—Cutlery – ₤400

—Basic decoration – ₤1000

—Business rates – ₤2200

—Solicitor fee – ₤700

—Accountant – ₤800

—Till- ₤150

—Deep fryer – ₤1500

—The proposed business is a fast-food restaurant

—The desired location is London

—London has a high population of young people

—Young people are the primary consumers of fast-foods

—The fast-food sector is growing rapidly

—The demand for fast-foods is high

—The initial investment will be ₤50,000

—The main competition comes from established fast-food chains

—Lower prices will be used as a competitive advantage