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Visual Art

Visual Merchandising Courses

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Visual Merchandising Courses

The modern marketing is all about presenting the product with perfection. The more attractive presentation is, there can be higher chances of getting the clients attracted and impressed, which can help one to grab the business opportunity in a short span. In these courses, one can learn various aspects of visual merchandising and go for a specific field.

Fields of Specializations:

The various fields of specialization in Visual Merchandising Course include:

  • Exhibition Design
  • Plano gram
  • Interior Decoration
  • Photo-Styling
  • Windows Displays
  • Store Decoration
  • Retail Store Layout

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Content:

The content of the course consists of the following topics to be studied under this field:

Objectives:

  • Through this course, one can easily learn to eliminate the errors quickly and can save money and time.
  • It also helps the clients to express their style.
  • The customers can be educated about the service or the products available in a creative way.
  • The aim is to combine the aspects such as creativity, technicality, and operational aspects of a product and also the business.

The requirements:

The Visual Merchandising course is a field that is professional and deals with promoting the sales of goods, mainly done by presenting them in retail outlets. The candidates who wish to pursue the course must have completed 10+2 in any stream and must also possess the ability to design with the utter artistic ability to appear in a graduation course in Fashion Technology or Fashion Design with Visual Merchandising as one of the subjects. Various courses are offered, such as Diploma, Certificate, Graduate, and Post Graduate Diploma. The duration of the course is 1-3 years for Diploma or graduate courses and two years for postgraduate courses. For certificate courses offered by private institutes vary from 6 months to one year. National Institute of Fashion Technology (NIFT) organizes specialized workshops, and for attending the same, the applicant must have completed Graduation in Fashion Technology or Fashion Designing with creativity as well as technology. Certificate courses are offered by some institutes where the basic necessity and need is the competency in the area of Fashion and Interior design.

Job Opportunities:

Visual Merchandising is still at its growing stage and is rising slowly with the change in lifestyles. The reason behind the growth and popularization of Mall Culture and Exhibitions in rural and also urban areas. The employment after this course can be for Window Designing of Shops, Boutiques, and Hotel Lounge. The companies hiring in India are Shopper’s Stop, Big Jo’s, Ebony, Titan, Tanishq, Pantaloons, and Westside. Visual Merchandisers are required in various Retail Stores, Jewellery Stores, Fashion Boutiques during Events, and Festivals like Diwali, Holi, Durga Puja, Cultural Events, etc. to highlight the stores by Graphics, Decoration, Lighting, Window Display, etc. Visual Merchandising aims to promote the sale of service or product as the need be by combining the environment, products, and spaces into inspiring visually and also engage in the display.

Job Types:

  • Interior Decorator
  • Market Researcher
  • Visual Merchandiser Assistant
  • Visual Merchandiser Director
  • Lecturer
  • Consultants
  • Visual Merchandising coordinator
  • Team Leaders
  • Category Manager

Employment Areas:

  • Shopping Malls
  • Museums
  • Boutiques
  • Fashion Houses
  • Exhibitions
  • Retail Stores
  • Five Star Hotels
  • Exhibitions
  • Theaters
  • Emporiums
  • Textile Industry
  • Event Organizing Companies

 

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