Bait and Switching in False Advertising Law
Abstract
Bait and switch is a term for a scam used to market great products and services for low prices. The organization uses this method to sell to its customers a more expensive product instead. It is reported that several operating businesses have used this method to convince the customers to buy their products and services, in which the price indicated in the website changes when the customer places an order. Dell has been among the largest company in the world in the production of computers. The company was sued over bait and switch charges. A California law court imposes fees for the company to systematically deceiving its customers. The case hiring in San Francisco County Superior Court on Feb 14, seek for a class of action in California and denounces dell of bait and switch practices, deceit in sales and advertising, breach of contacts and false advertising.
The firing case claimed that the Dell company advertise computers for low prices, but when the customers get to buy the laptop at the advertised price, they find it’s not available for that price. As a result, the customers end up purchasing another different computer apart from the advertised one. An example of the deceived customer is the San Fransisco Nurse. She claimed that she bought a Dell notebook computer priced $599 together with printer priced $89. But when she placed an order, she was billed $1,352 for both products. Another plaintiff claimed that he received a product of low quality rather than the one he ordered on the Dell website. The attorney argued that the company had received several complaints. The claim is all about bait and switches. That is, What Dell does is to attract the customers with one quality products and substitutes it when a purchase is made.
The company resist commenting on claims holding that the PC organization does not discuss pending litigations in public. Dell deals with the supply of personal computers than another provider on the globe. It is a company that records an increase in shipment of about 20 per cent in its most recent fiscal quarter. It aims to rake at nearly $60 billions in revenue this year. According to suit, Dell company defy several California law and codes of conduct as well as the California Consumer Legal Remedies Act, which is the California Business and Professional Codes and the Unruh Act.