Key Elements of Strategic Planning

Key Elements of Strategic Planning

Introduction

The thought is to complete a strategic planning analysis on the business, an independently owned and operated fast-food restaurant. Chick-fill A opened its first restaurant in 1946 in Hapeville, GA. From that point forward the company has developed to incorporate more than 2,000 stores in the U.S. This organization has no NYSE because all stores are privately owned. According to the U.S. law, every organization must present a financial statement for the year. The business organization will assemble Chick fill A strategic plan from those reports and data collected from the organization.

The mission statement: “To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A.”. Each customer is the business most valued customer and the first customer the business organization’ have ever served (Radwan, M., 2017). Let’s keep on leaving a mark on the world while putting forth a noble effort.

SMART objectives and goals

• Specific: To build a business image name
• Measurable: Increase deals
• Achievable: Provide better quality support for business clients
• Realistic: Generate more deals through the business organization based life and applications
• Time-Bound: Reduce the time it takes to make an item and serve to the customer

The chicken business is a billion-dollar business that includes companies like Popeye’s, KFC, Zaxby’s and Chicken Salad Chick to give some examples. Chicken is a standout amongst the business organization known fast food in the U.S. regardless of whether they are serving chicken nuggets, chicken wings, chicken salads, or chicken sandwiches, customers run to buy these items. Rather than pulling financial reports, the organization will look into which businesses are gainful investments  (Gerhardt, S., Hazen, S., Lewis, S., & Hall, R.. 2015). This makes for a better report and gives us some insight on where the business organization should focus more of its ventures and find ways to further improve in business.

After reviewing the information, the business organization finds that the company tops out at number one for investing into different franchises, followed by Popeye’s, KFC, and Zaxby’s. Therefore, the organization will center focus more on these competitors since investors want to own a piece of their company (Emery, B. G., Hodges, B., & Tiger, A., 2017). These companies are known worldwide, while the company’s only known in the U.S. This is a wonderful opportunity for the business company. What would the business be able to do to keep on expanding business brand name and be the leading company in the chicken fast food industry?

The SWOT analysis provides business organization strengths and the business organization weaknesses. And is used to develop a strategic plan on the best way to grow a greater organization for the next 3 to 5 years.

Strengths

• Second biggest fast-food company
• The business organization has a well-known brand name
• The famous catchphrase “The business organization Didn’t Invent the Chicken, Just the Chicken Sandwich” and “Eat more chicken”
• Great online traffic
• Increase in yearly deals over the life expectancy of association

Weakness

• Can only be accessed in the US
• Fewer locations than rivals
• Closed on Sundays

Opportunities

• Franchise to expand business
• Offer a bigger variety of food choices to contend with competitors’ choices
• Quality and consistency of items can bring about support and draw in new clients
• Help with current National Disasters
• Continue sponsorship for students in college

Threats

• 2012 anti-gay comments
• Fierce rivalry from KFC, Popeye’s, and Zaxby’s

Trends

• Salads
• Grilled food
• Wrapped food
• Online/Mobile ordering
• Quicker pick up

By concentrating on business opportunities and the business organization weaknesses enable construction a superior brand in spite of the controversy with the anti-gay remark. The business remains steadfast in its convictions in God and that has been the greatest quality. This has not debilitated organization determination (Hoffman, D. D., 2017). That is the reason Chick fill A are not open on Sunday’s, because of giving the Lord Sabbath day. Despite the fact that the competitors are open, the business organization produces enough income during the year to make up for those 52 days of the year that the business organization isn’t open.

How about we take a look at the perceptual map, which can be characterized as a system used to follow customer’s thoughts about an item or their experience with an organization. In this map, the business organization will center on junk food/healthier choices the business service offered versus business rivals and the assortment (Corcoran, M., Newman, K., & Devasagayam, P. R., 2016). The information focuses on the horizontal trait: 1= Junk food, 5= Equal blend of both, 9= Healthy. Vertical quality: 1=limited options, a 5=Equal blend of both, and 9=Wide assortment. After investigating every menu for all associations, the organization offers a similar measure of healthy and junk food alternatives as rivals. Zaxby’s offers more healthy choices like salads, while KFC offers a larger variety of chicken. With the information given, the organization can see that the business have a wide selection of choices and this mapping does not mirror the zone where the business has more choices.

All in all, in the event that the business is to keep up and work throughout the following 3 years, Chick fill A focus should be to create more healthy alternatives and also begin to expand its brand outside of the US. More healthy options give adults and parents more of a healthy meal choice for their family and for themselves (Grogan, A. J., Padgett, J. C., & Stanely, J. C., 2015).

Conclusion

The business should also extend its menu to incorporate more salads because right now it just has 3 and if the business organization can build that number to at least 5 throughout the following couple of years, it can begin to reach consumers that want to and/or need to sustain a more healthy way of life. Taking a look at the customer menu, it can also offer more healthy beverages and fewer shakes since overall shakes aren’t the main focus as a company. So with these little changes, the organization will proceed to grow even more and allow customers to “Eat more chicken”.

References

Radwan, M. (2017). Strategic Marketing Case Study Chick-Fil-A.

Gerhardt, S., Hazen, S., Lewis, S., & Hall, R. (2015). Entrepreneur Options:” Franchising” vs.” Licensing”(Mcdonald’s vs. Starbucks and Chick-Fil-A). ASBBS E-journal11(1), 80. Retrieved from http://www.asbbs.org/files/2015/eJChick fill Anal_2015.pdf#page=80

Emery, B. G., Hodges, B., & Tiger, A. (2017). Simulating the Impact of Mobile Ordering at Chick-Fil-A. Journal of Marketing Development and Competitiveness, 11(1), 51. Retrieve from http://digitalcommons.www.na-businesspress.com/JMDC/EmeryBG_The business organizationb11_1_.pdf

Hoffman, D. D. (2017). New Media’s Impact on the Fast Food Industry: A Comparative Study of Taco Bell and Chick-fil-A. Retrieved from https://opensiuc.lib.siu.edu/gs_rp/762/

Corcoran, M., Newman, K., & Devasagayam, P. R. (2016). Consumer Perception of Corporate Activism: Strategic Implication for Marketing. International Journal of Academic Research in Business and Social Sciences, 6(10), 52-61. Retrieved from http://hrmars.com/hrmars_papers/Consumer_Perception_of_Corporate_Activism_Strategic_Implication_for_Marketing.pdf

Grogan, A. J., Padgett, J. C., & Stanely, J. C. (2015). Which fast-food would you prefer, Chick-fil-a or McDonalds?. Retrieved from https://digitalcommons.northgeorgia.edu/ngresearchconf/2015/Dahlonega/10/