- How does social media analytics aid an organization? Give an example of a social media data stream and the type of insight that might be drawn from it.
Social media analytics collects data from social party lines and analyzes them, thus making the content useful for business. The tool for media analytics is to make the business grow and to evaluate the impacts of marketing campaigns (Fan & Gordon, 2014). It helps the company build a better strategy by providing a platform for better decision making. It creates brand awareness and improves customer satisfaction. An example of social media analytics; helping an organization to understand the audience that they target. A website from the American gaming services and their media streaming used social media analytics to evaluate and analyze a part of its audience to understand the type of video games that they are interested in, to offer insights, and to support their customer’s ad.
- Do you believe sending targeted advertising information to a computer using cookies is objectionable? Why or why not?
Yes. I see using cookies is objectionable since the website server identifies new users to a site, and their identity kept anonymous for the users who are given codes that become their usernames. Users’ login information is held that it makes the process of revisiting the site less tedious as it auto-fills their information during logging in (Justin, 2013). In shopping on e-commerce sites, the contents in the cart are maintained, saving the user from starting again in the process of searching for the product when an app forces quit or when the user checks out.
- Private corporate data is often encrypted using a key, which is needed to decrypt the information. Who within the corporation should be responsible for maintaining the “keys” to private information collected about consumers? Is that the same person who should have the keys to employee data?
The key manager in the private corporate should be responsible for maintaining the keys. He allows only authorized persons to use the keys to encrypt or decrypt specific information. He manages the present and past uses of the encryption keys. When a new key is generated, he keeps the previous versions and only dispenses the current instances and activates the earlier versions when they are needed in decryption. The manager should have the keys to employee data to safeguard them from being accessed by unauthorized persons or being leaked out when another person had access to the data keys.