field of marketing is revolutionizing day by day

field of marketing is revolutionizing day by day

I believe that the field of marketing is revolutionizing day by day due to the evolving technologies, escalating number of tech-savvy customers and the expansion of businesses beyond the national boundaries in the context of globalization. It has become a core aspect on which the success or failures of organizations depends. I was first exposed to the field of marketing while studying for my Bachelor’s degree at Jai Hind College. I have always thought of myself as a creative person and was confident that being trained in the marketing sector would lead to an increase in my creative skills.

During the first year of my undergraduate degree, I got the chance to intern with a Social Media marketing agency ‘Fullstop Entertainment’ and grabbed that right away knowing that I was not going to get that fantastic opportunity again. At Fullstop, I learned how to strategize campaigns and contests for different F&B brands and restaurants. I put in all my efforts to provide work that met with the client’s expectations while ensuring to keep the clients updated with all the work done by me and the growth in the followers through the virtue of monthly reports. This internship was a great learning opportunity for me and helped me understand this field better.

To cope up with the different aspects of Social Media Marketing, I completed a Diploma in Graphic Designing. This helped me improve my designing skills and also helped me in strategizing different campaigns. During the second year of my graduation, I worked with the ‘Shraddha Foundation’- a school for intellectually disabled kids and helped them in manufacturing products that were later sold by the school as it provided a source of income for these kids. I felt very proud because working with this school offered me a unique chance to help this segment of the society which has been neglected by most.

During the second year of my undergraduate degree, I chose marketing as one of my electives to understand subjects like- Export Marketing, Marketing and Human Resource Management, Management & Organizational behaviour. The modules gave me a better understanding of the different trends in marketing, problems faced in export marketing and reforms undertaken and the working of an organisation.

In May 2018, I joined FoxyMoron as a Digital Marketing Intern. This was a huge achievement for me because it administered a chance to work at one of India’s top marketing agencies. Having no prior knowledge in the digital aspect of marketing, it was a learning process for me. I prepared monthly reports for clients, brainstormed on different campaigns and contest ideas and worked closely with other departments of the agency to meet with the client’s requirements. This internship helped me to understand the working of a large organization, the different levels in an organization, and how to work in a diversified work environment. Further, the Industrial Psychology module in the undergraduate course helped me understand the need for understanding and maintaining organizational relationships.

It was during the end of the second year of college when I got a job offer from Fullstop Entertainment. I did not think twice before accepting the offer. I had more responsibilities and duties as an employee than I had as an intern, so I had to learn how to manage my work along with my academics. My hard work and diligent efforts to achieve the goals of the team made me very popular with my colleagues. I maintained a close rapport with my clients which helped me to understand their requirements and strategize on campaigns accordingly. I proactively suggested them various contest ideas, offers, and collaborations to help them promote their business on multiple social media platforms. My job furnished me with various tasks to showcase my leadership and decision-making skills. The experience I have received has helped me build my foundation in this field.

Along with managing my work and academics, I was also involved in many extra-curricular activities. I participated in the Inter-collegiate Business simulation competition organized by SP Jain, participated in the Jai Hind Advertising Festival and was also a part of the Rotaract Club of Bombay Bayview.

Being very passionate about this field, I chose to pursue a Master’s degree in this field. I believe that even after having some knowledge in this field, it is insufficient to compete in the business world. An outstanding Master’s in Marketing program with an emphasis on analytical & business-focused curriculum will help me emerge as an innovative marketer of tomorrow. The course will impart me profound knowledge from academic and career perspectives and enables me to generate insights into real-world business problems through the opportunity of working on projects and develop my marketing skills to address the marketing challenges in the creative and critical manner. The course is designed by the industry experts and experienced academics and taught in the stimulating and friendly cross-cultural environment. The university is renowned for teaching and research excellence, and faculty brings their research experiences to the classroom, expanding students’ knowledge about the latest trends, markets and development in the field of marketing. The course will enhance my knowledge in consumer behaviour, understanding of international markets and expertise to develop marketing strategies & campaigns.

The UK is known for world-ranking universities, its high academic standards and world-class research. It is the centre for some of the major business organizations in the world. There are a plethora of opportunities that have driven me to choose the UK as my preferred country to pursue my Masters in Marketing. Further being the most preferred study destination for the Indian students, along with students from other countries, the UK offers a multicultural environment. The opportunity to share the ideas and opinion with the intelligent minds with similar interests will change my perspective, polish my personal skills and studying abroad out of my comfort zone will boost my confidence making me more independent. Studying abroad affords an excellent chance to gain international exposure, and the UK is the best place to experience multi-cultures, meet people from different places and expand my horizon.

After completion of the course, I will return back to India and join a multinational company wherein I would apply the gained knowledge to the practices and help my future company achieve organizational goals. Overall, the course would not only help me increase my knowledge and experience but also help me streamline my career goals. The world-class education provided by your university is exactly what I need to push my skills and career to a whole new level.