how the media conveys its adverts to the consumers within its region of influence
The market place refers to a platform where consumer goods are advertised. In this context, it refers to how the media conveys its adverts to the consumers within its region of influence. Information is transmitted into the market place through evaluation of what makes the consumers happy or satisfied. Through the linking of the source of happiness, adverts are incorporated to sell the products. The information may arrive at the consumers in different forms, such as billboards and media advertisements.
Advertising plays the role of explaining to us the interconnection of entities in our lives. The things we consider to be good in our lives are used for advertising products which relate to our sources of happiness. Advertising is tied to what is perceived to be, ‘The good life.’ It does not dwell entirely on selling commodities, but also social lifestyles. The aspect of the good life is hooked to advertising where products are advertised and their impacts on fields such as health, beauty, fashion, among others. The adverts are selling to people what they want to see. This is done by recreating people’s imaginations and making it to reality. These goods are not verified to be good or harmful to consumers since their image is what attracts more customers. Goods have been blandished and therefore selling what is not desired by the consumers through tricking them.
The difference between having and being is whereby one is described by what you have. What you have is used to describe you rather than who you are. Advertising is political, as its ultimate goal is to bring satisfaction to most people, which is similar to politics. Advertising is related to politics as people are in search of happiness even through economic growth.