Geographic Segmentation

Geographic Segmentation

Croatia

Croatia country is located in the northwestern part of the Balkan Peninsula. It is a geographically diverse crescent-shaped country which small in size. The country’s territory covers an area of 56,594 square kilometers Wikipedia (, 2019). It borders Bosnia and Herzegovina and Serbia in the east, Slovenia in the West, Hungary in north and Montenegro and the Adriatic Sea in the south. The territorial waters of Croatia encompass 18,981 square kilometers in a 12 nautical miles (22km). Its internal waters are located within the baseline cover another 12,498 square kilometers. The major geomorphological parts of Croatia are Dinaric Alps and the Pannonian Basin, which is found along the Adriatic Basin.  The rivers that flow for more than 30miles (50km) in Croatia are the Sava and Drava, which courses through the Pannonian and para-Pannonian plains. The Pannonian and the para-Pannonian plains are enriched with alluvial soil that results due to the deposits from the Drava and Sava rivers. Therefore, the plains are very fertile. The country mostly lies between the latitudes of 42 degrees and 47 degrees north, and its longitudes are 13 degrees Celsius and 20 degrees Celsius (John et al. 2020).

Russia

Russia is a country stretching over a vast expanse of Eastern Europe and northern Asia. It was once preeminent of the republic of Union of Soviet Socialist Republics. However, it became independent after the dissolution of the Soviet Union in December 1991. Russia borders Arctic and Pacific oceans in the north and has small frontages in the northwest on the Baltic Sea at St. Petersburg. The country has a maximum east-west extent of some 5,600 miles, and the north-south width is 1,500 to 2,500 miles. The most significant part of Russia lies at the latitudes where the winter is cold and where evaporation can keep pace through the accumulation of moisture. The belt of low mountains and plateaus of Russia lies between 1,150 to 1,500 feet, which is 350 to 460 meters (Sergey et al., 2020). However, the highest peak, Mount Narodnaya, attains 1,895 meters. The favorable climate of Russia is determined by different underlying factors. It includes the country’s vast size and compact shape. The country’s temperature range from 39 degrees Celsius to 20 degrees Celsius.

Slovenia

The country of Slovenia is found in central Europe and was part of Yugoslavia for most of the 20^th century. It is a small part diverse country that has various portions. It borders Austria in the north and Hungary in the far northeast. It shares 670 km along the border with Croatia. At the southwest, the country is adjacent to the Italian port city of Triste, which takes up more than a portion of the Istrian Peninsula, where it contains a vital coastline Gulf of Venice. The country is divided into the Alpine region and the subalpine region (John et al., 2020). The major part of Slovenia’s intricate fluvial network is directed towards the Danube River. The complex geology of Slovenia has resulted in the pathological mosaic. The country’s climatic conditions have a temperature of 27 degrees Celsius and take place during June and July.

Demographic Segmentation

Croatia

The age structure of the people of Croatia is 0-14 years male comprises of 14.21% (312, 805 and female are 293, 931 according to the statistics of July 2018. People between the ages of 15-24 years male are 242,605 and female are 230, 853, as represented by 11.05%. Those who are between the ages of 25-54 years takes up 40.15%, and the male is 865,025 and female are 856, 455. Those who are 65 years and above are represented by 19.91%, whereby male individuals are 342, 025, and female are 508, 184. The total dependency ratio of Croatia stands at 50.9%. The media age bracket is 43.3 years, whereby the male median age is 41.4 years, while the female individual’s average age is 45.3 years (Index Mundi, 2019). The population growth rate of Croatia stands at -0.51%. The number of those who live in urban centers is 57.2% of the total population, according to the report of 2019.  The source of drinking water in urban centers is improved, and 99.6% of the urban population drink the treated water. The school life expectancy is 15 years. The languages in Croatia are the Croatian, Serbian, Hungarian, and Czech. The ethnicity is Croat 90.4%, Serb 4.4%, and others at 0.8%.

Russia

The total population of Russia is 142, 122,776. The age’s description is 0-14 years is represented by 17.21%, whereby the male is 12, 566,314, and female are 11, 896, 416. Those who are at the age of 15-24 years are represented by 9.41%. The male in this age bracket is 30, 868, 831, while female individuals are 31, 960, 407. Those at the age of 55-64 years are represented by 14.51%, whereby male individuals are 8, 907, 031, and female individuals are 11,709, 921. Those who are above the age of 65 years are represented by 14.66%, whereby male individuals are 6,565, 308 while females individuals are 14, 276, 798 (Index Mundi, 2019).  The population growth rate of Russia is at -0.11, according to the report of 2018. The languages spoken in Russia are Russian(official) represented by 85.7%, Tatar 3.2%, Chechen 1%, and others represented by 10.1%. The ethnic groups in Russia are Russian 77.7%, Tatar 3.7%, Ukranian 1.4%, Chuvash 1%, and others 10.2%. There is income inequality due to high poverty rates in the country.

Slovenia

The total population of Slovenia is 2,102,126. The age bracket is 0-14 years male 159, 700, and female are 151, 351. Those at the age of 15-24 years are 98, 856 male and 92, 407 female. Also, those at the age of 55-64 are 149, 714 male, and 417, 875 female. Between the ages of 55-64, the male is 149, 714, while the female is 150, 045. Those who are above the age of 65 years male are 180, 080, and female is 243, 272 (Index Mundi, 2019). The total dependency ratio is 48. 7%. The population growth rate is 0.03%. The population in urban centers is 54.8%. The ethnicity of Slovenia includes Slovene, Croat, Bosniak, and others. The official language is Slovene. The Slovene follow traditional Slovenian culture.

Psychographic Segmentation

Croatia

The oldest customer group and most retirees are known to be market enthusiasts. Croatia people are beautiful people who seriously warmly welcome, visitors. The country is also beautiful and has plenty of resources, clean water, and unobstructed sea, and it is almost free from pollution.  Tourism in the country makes up more than 20%, and the Croatians are quite tourist-friendly people. The Croatians are happier when they see the visitors bringing money for developing the country (Goran, 2016). The people value fast-moving food even though some of them still enjoy traditional Croatian foods. The low percentage of people engage in smoking also though they grow tobacco.

Russia

Russian people considered themselves well-educated. They loved reading a lot. The people of Russia are fond of a theater performance, and they are always welcoming the visitors. They value the theater culture and since they like performing the theater arts. Russian culture is non-individualistic, and they work as a community (GoRussia, 2018). The majority of the Russian people consider themselves Christians. The people of Russia love taking fast foods even though some of the value the traditionally produced foods.

Slovenia

Slovenian people consider themselves sophisticated and well-educated people. They are sober-minded individuals, hardworking, dependable, and honest. Even though the education system has brought numerous cultural changes, they have maintained the Slavic character and expression passion for the visitors. Slovenia’s population is categorized into those who live in towns and those who live in rural areas (Planet, 2019). Those who live in cities and those who live in rural areas adore the new clothing fashion determined by the market. Ethnic Slovenes who live outside national borders have brought different styles of dressing into Slovenia. The food consumed by those in towns is fast-moving foods while in rural areas, people value naturally produced food.

Behavioral Segmentation

Croatia

Croatians are people who live move a lot. They value touring other regions of the world. Because of highly developed economic activities, people have high purchasing power, especially when it comes to tourism. Those who live in urban areas travel to other parts of Croatia, especially during holidays. Those who want to go to some regions of the world like researching information online to understand the prices of food and rooms in the places they are visiting.

Russia

Russia is an emerging market for tourism in the world. Being the largest country, it has various destinations where tourists can visit. The local tourism has grown over time since the people of Russia have valued inbound traveling. Even though sometimes the country faces harsh climatic conditions that result in reduced economic exposure, Russia people still struggle to make visits to new places. People in Russia like reading a lot, and they maximize the internet to get information regarding the tourism sector and the areas that they intend to visit. The majority of the visitors from countries such as Moscow are warmly welcomed by the Russian people (GoRussia, 2018). The Russians who reside in westernmost parts of Russia between the Baltic Sea, south to the Caspian Sea, and eastwards to the Kazakh have also developed a culture of positively receiving the visitors from upcountry and other countries of the world.

Slovenia

A high percentage of educated people in Slovenia live in urban areas. They are the kind of people who value traveling to other regions of Slovenia. The people have a welcoming culture, and that is why they live harmoniously with those of different cultures. Since there are highly developed internet and technological know-how in urban areas of Slovenia, people search for information online, especially with regards to where they want to travel to Lonely (Planet, 2019). They also read the news to understand the prices of places they wish to visit. They value fast-moving food and the latest dressing fashion which they copy from the internet.

References

John R. Lampe, Dijana Plestina, C.W. Bracewell, Liz David-Barret (2020). Croatia.

Wikipedia (2019). Geography of Croatia.

Sergey Arsentyevich Vodovozov, Marc Raeff, Richard Taruskin, Geoffrey Alan Hosking, Yuri V. Medvedkov, Martin Mc Cauley (2020). Russia.

John B. Allcock, Karl Lavrencic, Anton Gosar, Thomas M. Baker (2020). Slovenia.

Index Mundi (2019). Croatia Demographics Profile 2019.

Index Mundi (2019). Russia Demographics Profile 2019.

Index Mundi (2019). Slovenia Demographics Profile 2019.

Goran Antonijevic (2016). 25 Odd Facts about Life in Croatia, a Land of Paradox.

GoRussia Organization (2018). Russian People and Their Lifestyle.

Lonely Planet (2019). Other Features. Slovenian Way of Life