Reason for Blue Mountain Martial Arts School
Introduction
The Kenyan Taekwondo Instructors have been active in for the past 20 years. Being part of this organization, I would wish to start a Blue Mountain Martial Arts School to provide students with the highest quality martial art instructions, in a safe and positive learning environment that people of all ages can enjoy. I intend to combine excellent student instructor ratios with state of the art training facilities. Also, my primary strategy is to make Blue Mountain Martial Arts School the most convenient and cost-effective art school for the thousands of Nairobi residents. Nevertheless, I am not interested in just teaching self-defense, but my aim is to ensure there is a complete personal development of each student.
Reason for Blue Mountain Martial Arts School
The art of self-defense is becoming more and more popular with the young people of this country as the terrorist threats to this country have become a reality. Many individuals, young and old, have shown interest in Taekwondo for its dynamic kicking and hand techniques. Sadly, there are only a few institutions in the country offering training services. Therefore, Blue Mountain Martial Arts School will focus on teaching individual’s self-defense, positive mental attitude, and how to deal with situations like robbery, accidents, and sudden attacks by an enemy I this rogue city. Don't use plagiarised sources.Get your custom essay just from $11/page
School Ownership
Blue Mountain Martial Arts School will be operated as a sole proprietorship. That is, I will finance all proceeds from membership, programs, tournaments, merchandise, and other school activities.
Business Location
Blue Mountain Martial Arts School will be located in major education centres. This is because my main target is young individuals. Also, I Plan the Taekwondo Centre will be in a 1,200 square foot facility with a 1,000 square foot training area, 100 square foot lobby with a receptionist desk, large men’s and women’s dressing areas, showers and restroom facilities. There will be two offices. One will be used for storage and the other for the main office for the management team.
Products and services
I am well versed in the training of Taekwondo; also, I will select a few instructors based upon their knowledge and ability to work with students. Instructors will be paid, though they won’t be members of the inner circle of the Blue Mountain Martial Arts School.
My preferred market
Health Clubs– This will be my highest customer area. This is because Kenyans have realized that their unhealthy eating habits and lack of physical activity have a profound impact on their lives.
Students from various schools within Nairobi, for instance, colleges, universities and other institutions
Industry type
Martial Arts
Industry characteristics
Most martial arts fall under sports, military application, or cultural preservation
Sport martial arts tend to have loads of restrictions such as no biting, no eye-gouging, no weapons, no kicking in boxing, and no striking in Brazilian.
Military martial arts use tools like knife and gun.
Traditional martial arts sometimes use the least available equipment, for instance, the vast longswords in German fencing, gross overdraw bows in Korean archery.
Goals of the business
My goal is to offer students the best in martial arts training, physically and mentally, and to provide a place where one can learn the art of Taekwondo and enjoy the experience while committing to learn and improve one’s self-esteem, concentration, discipline, and self-control.