customer goes through five steps before making a decision
Andy
According to the text, it highlights that a customer goes through five steps before making a decision. However, the steps have not been indicated, which is a requirement of the discussion. Other factors that affect purchasing decisions have also been highlighted, such as change; this, therefore, requires the companies to understand the shifting that occurs in the lives of their customers. Through this, they will be able to have an increase in their sales. The student has given an illustration of a new purchasing process, and through it, the different stages in the purchasing decision have been stated. By identifying the best company to purchase from, the product was in line with the needs of the customer. It is, therefore, necessary for the purchaser to identify the right company to purchase from.
Phyllis
The article fully responds to the discussion question, whereby it gives the five steps that are involved in the purchasing process. It also highlights the necessity of these stages since through them; the customer is able to make their purchasing decisions accordingly. The text states that the strategy that the company uses in its marketing influences the customer while making their purchasing decision. An illustration of recent purchase has been discussed whereby, according to the student, the process of purchasing is guided by the information obtained from the online platform. Factors affecting purchasing decisions have also been given, such as attributed and price.
Week 2 Discussion 2
Andrew
The text fully responds to the discussion question whereby the benefit of MOA has been stated. Among them include understanding the market, competition and the impact of the products to the customer’s the company is also able to identify the different opportunities in the market that it can venture in and how it can increase its profit margin. Also, with this strategy, the company is able to identify the potential markets that it can venture into. Among the MOA components is the size of the market, and the company must evaluate the market size since this will help it to understand the needs of its customers. Other factors within the market, such as customers’ preferences, norms, and demographics, are identified, and through this, the company is able to respond to the customer’s needs. Another factor is the sustainability of the purchasing power. This enables the company to understand how it can improve its marketing strategy so that it can have an increase in its sales.
Allison
The text fully responds to the discussion question since it has described the need for conducting MOA. Through it, the business is able to understand the marketplace better. The company is also able to identify the problems within its intended location, and through this, it outlines the measures it will put in place. It is also understood the uniqueness of its targeted area and how it can impact it in a positive manner. Major components associated with MOA are designated market areas and areas of dominant influences. The text further elaborates on how these factors impact this concept whereby by understanding the demographics of the targeted population, the company is able to identify other factors such as age and gender and respond to the needs of the customers based on these factors. The text also recommends that by understanding the different variables and components within the targeted area, the company is able to understand how it can make it IMC effective.