Theory and methods of mass media

Theory and methods of mass media

Introduction

Mass media reaches a large number of people through mass communication. Broadcast media transform information via media such as films. It is an essential tool of communication that conveys a meaningful message. Provision of data within less time and also imposing a new structure, thus encouraging creativity. It plays a significant role in education since it increases curiosity to know things. Pictures, videos, and films make concepts more durable and realistic and are part of mass media that stimulate learners. Several areas can be dealt with by using mass media.

Theory and methods of mass media

Gabriel Galati, a professor of philosophy and methodology of the mass media, has illustrated the information concerning mass media very well. Approaches have a substantial effect henceforth; messages can influence the audience both intentionally and indirectly. She had several methods on the mass media to serve information to satisfy curiosity. Media saturation has led to providing enough information, for instance, to report something either partially or prematurely. Media interprets messages very fast and also in several ethical ways. Political news is passed through the mass media such that the citizens are aware of what is taking place.

Bonding function whereby people who have the same interest, likes, and love the same thing are brought together via media. This is through online forums and also through watching a tragic event. It performs a diversion function; helps to relax when we are under particular pressure or stressed. Broadcast media provides valuable information that involves public service announcements.it is recreational and includes reality. The importance of the broadcast is that it can help to advertise a product, sell, or by.it involves providing the correct message. They help to show the qualities of goods, for example, when a product is brought on the television, it makes the buyer be able to know what kind of commodity she will purchase. This involves a wide range of audience many people are interested in buying products which are appealing to their eyes. Consumers trust cost delivers since it involves visual and also auditory stimulation. Tv advertising offers the ability to demonstrate and explain its use to the owner.

Radio serves as a broadcast media. It reaches the most number of people since it’s the cheapest, and it does not require data or airtime. Radio reaches literate and illiterate people, the aged and young since its broadcast is in local languages. It displays information that might be helpful to anyone. The device can be carried anywhere while traveling radio also builds community. It can be used where there is a lack of electricity and in the most remote areas of a country.

Non -linear model of communication explains much more of behavior than is unexplainable.it can be interacted in by a consumer. It’s through a selecting videogames television shows or social media. It comes from the creative side of the brain. The presenter shows the feedback of the receiver bin in a manner called interactional model, thus why its termed as a two-way process. The issue of noise has troubled communication, and finding how to eliminate it is the best option. Understanding non-linear, we tend to know how we feel about the culture.

Video games are beneficial for the brain and body. They increase self- esteem, and self -confidence. Although many people argue that video games are wrong, they still have a positive impact. They slow down aging; hence the more one is growing old, the wiser they become. Making the right decisions may also be triggered by playing video games, for instance, playing games that require us to keep track of moving images; this increases the power to receive sensory data. This makes us make correct decisions. Videogames enhance the ability to learn more since the game requires one to think widely. While they are entertaining, they help us become better learners.

Depression is also treated by playing games. It helps to drive away negative emotions.  One is playing his mind is directed on how to control the game — keeping fit through the reduction of calories because certain games require energy while performing.it helps in maintaining good health. Focus and attention are also improved. It’s fun and relaxing to play the videogames even for a particular couple.

Getting new knowledge through the internet as humans are anxious to get more is another method of mass media. We learn more and get more resources published at any time while using the internet. We can research anything using it. Interaction between teachers and students can be done possibly, and learners can communicate with each other on the events concerning school .in business, one can market and create a good relationship with customers providing instant feedback and direct access. Communication is an essential thing in our daily activities.

Pictures

Creating durable images by recording light or other electromagnetic radiation and storing them remind us of the past. They help us remember places, buildings, events, and memories that connect to the past. They tell us who we are and of our childhood times .captured pictures are essential since they are preserved for future generations to come hence sharing important history with other people. Images are associated with the tangible object of a sure thing.

Capturing pictures of essential things helps one to remember. Photography can make life better. Old pictures preserve old and new memories. When we lose our loved people, we can look at the picture that was taken hence remembering the moments. One might have a view of the late family members, such as great grandparents. Pictures also document the journey through life. It shows one since when they were children, how their old life was such as the dates that they ever went. Pictures of the first experience, such as in school, church make one remember how they used to behave in that particular time. They take us through from our first smiles till the recent moments. They also help in relieving stress. When we, for instance, have a brief look at a picture of some flowers, we admire them. Concentration on that picture helps in consuming all the problems in someone’s heart, and mind and all the focus is taken to the petals of a flower.

Due to low literacy factors, using videos in learning procession for the students to get more knowledge has brought a positive impact on education. Videos are fun and very motivating to the learners. Both old and young people can use them. They make everything enjoyable leading to good mastery of content. Videos motivate, and the students pay more attention to what they are taught. The language might be hard to understand, but using visual cues, it’s easy to follow events happening .culture is well understood through using videos. A particular person can learn his or her own culture as well as other peoples. Ideas and good thoughts are also got from using videos since they bring the outside world to the learners.

Portraits are stored from one generation to another. Photography affords immortality since records are stored permanently. They make us see things that we might notice. Pictures bring out joy. Painted, sculpted, or drawn portraits also show the beauty of nature. Portraits help share a story of exciting people with a particular audience. Giving the history of a person using his or her portrait helps the viewer to enjoy more since they can have a view of that individual.

Conclusion

Using mass media in our lives helps us to make communication easier. We get to be entertained through using the internet, playing videogames, watching certain films and videos from the broadcast. Listening to audios and keeping records of pictures that we use to remind us of the past .mass media is crucial to our lives.