Importance of having a strong social media presence for continual business growth

In the fast-paced world and the ever-changing business dynamics, organizations are always looking for new ways of having a competitive edge. Most organizations have come to embrace social media because of the vast number of user base on such platforms. Social media video marketing, for example, provides an efficient and convenient way for organizations to create exciting content for their audience. It is estimated that about 700 million people on the Facebook platform watch 8 billion videos every day. It is also estimated that about 85% of Twitter users watch videos on twitter while 600 million videos are watched on YouTube daily

Social media can be used to connect the audience across the world in other to boost organizational brand and loyalty. An organization can use it to increase sales, drive traffic to their website, and improve brand strategy. Social media has become an indispensable tool today for organizations used to improve the sales of products and services drastically. It is also good to know that the growth of social media has been astronomical, and it gives organizations the platform to reach out to thousands of audiences across the world. It is estimated that Instagram, Facebook, linked in, and twitter has a combined user base of 6 billion. This implies that social media organizations can reach more audiences than they can ever think of. In other to remain visible and competitive, every organization must have a social media presence.

Here are the advantages of social media for organizations

• Helps organizations build awareness
• Helps organizations become a market leader in their respective industries
• Become authentic
• Drives more traffic to organizational website
• For better engagement
• Helps organizations provide personalized contents and marketing
• To provide support for your audience
• Tremendously boost leads and sales.
• They provide appealing contents to mobile users
• Boost social shares for your products and services

The growth of Social media video marketing

Social media is used for marketing products and services, and one of the most effective ways of carrying out social media advertisement is through video marketing. Social media video marketing has become so huge, and it is estimated that by the 3^rd quarter of 2020, 80% of all online video’s would be targeted towards the consumer market. Social media video marketing has become a powerful tool that is being used by the most successful organizations around the world. Organizations can create engaging content on various social media platforms such as Facebook, Snapchat, Instagram, and a lot more. Social media has become a staple for everyday lifestyle for people all around the world. The organization takes advantage of this fact by using social media to boost sales and conversions.

Importance of Hiring a social media manager

It is no longer acceptable for organizations not to have a social media presence as that can significantly put them at a huge disadvantage. It is also good to know that social media management takes a chunk of time and requires expertise. Employees and business owners ought to concentrate on their job rather than spending many hours managing social media platforms. Organizations can greatly strengthen their social media presence when they hire a professional social media manager to carry out the work of posting videos, images, twitting, posting Instagram stories, and lots more.

A dedicated social media manager can be a great asset to the organization, and having a manager can greatly help your sales improve in a variety of ways. You also save yourself the stress of hiring a new employee and the onboarding expenses associated with it.

Professional / Dedicated Social media manager

It is important to hire the services of a professional social media manager that have the necessary skills and experience to manage the entire task involved in social media managing. A social media manager can post strategic content in other to boost your organization’s social media presence. By the time you hire a professional and dedicated social media manager, you would be confident and happy in knowing that the time and resources you spend on your social media strategy aren’t a waste. Here are the major benefits of hiring a dedicated and professional social media manager.

• Have Time to Focus on Other Initiatives
• Consistent Social Content posting
• Someone to Respond to Social Messages
• Professional approach

Boosting Brand engagement through the social media manager

If your organization does not have a social media presence, then you are losing out to your competitors.  You can greatly boost brand engagement through social media, and this is where a manager comes in. An experienced social media manager has the expertise to bring fresh ideas to the table at all times. They ensure that your organizational brand is well represented at all times through various social media platforms. They could achieve this by sharing testimonials, promoting your corporate culture, and generally reflecting your brand through multiple social media platforms. It is crucial for the audience to get a clear insight into what your business is all about through your dedicated social media manager.

Recruit Top talent

A combination of a social manager and your organizational human resource manager is a perfect combo when it comes to hiring top talent. Social media managers can post open positions in your organization and attract the best of skills through social media. By hiring a social media manager, your organization would have new areas to post a job opening to the audience.

A New Avenue to Generate New Customers

The primary aim of every organization is to improve the sales of products and services; therefore, having a social media manager can generate new customers for you and open up new sales opportunities for your organization. A social media manager would know where and how to post your new products and services and help you connect better with new customers.

Set Up an appointment with (Your company name here) Company to get a FREE social media audit

Do you have a social media presence, and you want to know where your company stands in social media? If yes, then you can schedule an appointment with us in other to get a free social media audit for your business or organization. We would be able to analyze your social media presence and let you know what you have in place, what the organization need, the areas to improve, and also how to implement the solutions across various social media platforms.

Why conduct a social media audit for your organization?

An audit can help you optimize your social media presence for success. Completing a social media audit would answer various questions about your relationship with your audience on social media. If there are any online profiles not in line with your organizational marketing strategy, an audit with us can let you know how to align them better. And lastly, an audit would enable you to determine all the marketing techniques you need to achieve your goals.

Social media audits with us are very important, and completing one can make online marketing effective and ensure consistency in branding.

Final note.

The role of social media for organizational growth has been astronomical in recent years, and the trend isn’t about to stop. Organizations are using it to drastically scale up their brand and improving sales of products and services. Businesses and organizations are using social media to boost productivity and cut down so much cost that would have been incurred in traditional marketing. These are the estimates of the user base for the major social media platforms in the world today.

• YouTube 1.9 billion
• Facebook 2.45 billion
• Snapchat 203 million
• Instagram 500 million
• Twitter 330 million

The popularity of social media presence for organizations is on the rise, and the trend isn’t about to stop. You can take advantage of this and position your organization as a market leader. It is also necessary to carry out a social media audit with us. This can let you know all the loopholes and your strengths in your social media presence. We take some strategic steps to evaluate and optimize your organizational social media profiles and strategies, thereby enabling you to stay ahead of the competition. And the good news is that our audits are completely free of charge. We have digital marketing skills, and we can leverage our knowledge to give you a flawless free audit.