Panera Bread Company

Panera Bread Company

Introduction

            The North Americans sandwich chain Panera Bread started as a cookie shop called a cookie Jar downtown Boston in 1981. The founder Ron Shaich joined hands with a French bakery, Au Bon Pain, to form a restraint in 1985. Ever since, the business grew to form a company that owns, operates and franchises retail bakery-cafes.

Panera Company operates in three sections, Company Bakery Café Operations, Franchise Operations, Fresh Dough, and other Product operations. The company offers daily baking supplies, including rolls, muffins, bagels, scones, and sweet goods, pasta dishes, roasted coffees, tossed salad, and cafe beverages. Moreover, the company also offers fresh tuna, dough, and cream cheese.

The company has a chain store of bakery-café fast-casual restaurants with over two thousand locations. Their headquarter is in St Louis, The top competitors of Panera Bread company include Starbucks, Restaurants Brands International, Au Bon Pain, Dine Brands Global and Zoes Kitchen,

How Panera created its niche in the market

The company noticed that people wanted specialness and an end of commoditization. It was a trend that was happening in the food industry. The, therefore, made specialty artisan bread with no chemicals and no preservatives. As a result, it became one of the top-performing restaurant stocks was ranked third in financial performance just after McDonald’s and Chipotle.

However, the main reason behind the success of Panera Bread Company is their affordable food. The company had a deep understanding of what drives its customers. They had realized that approximately 17% of the population are either underemployed or unemployed. Therefore customers were more price-conscious.

Value Panera Bread Company has offered

The Panera bread company serves products with high quality at reasonable prices. The value of their products and services is so courteous that customers do not have to go and have the same bakery products that Panera offers. Moreover, Panera has launched its delivery service, which is unique compared to what other chains’  competitors are doing, that is, outsourcing delivery by signing uber eats and post mates. These third-party providers cut every order and sometimes determine the consumer data that comes with it.

The company had customized ordering at in-store kiosks or through the mobile app. This kind of ordering facilitated a smooth flow for dine-in and carryout customers. At the same time increased convenience of and faster services for on the go customers.

How Panera Company can outsell its Competitors even after charging considerably

Panera can achieve outselling its competitors by providing services that attract more customers. Pricing food considerably is one of the ways they have gained more customers than their competitors. However, they should aim higher at providing an even higher quality of services and food that will make customers see worth it crossing the streets to enjoy the food.

Moreover, they should use valid promotions associated with bakery items. The company should strategize a way in which a customer can come and try a new product.

Conclusion

To sum it up, Panera Bread Company is among the top-performing companies. The success of the company was associated with reasonable prices, high-quality food and services, these factors raised the value and success of the company and are still why the company has been at the top of their competitors.