McDonald’s Case Study
It is worth establishing that standardization strategies have been implemented within McDonald’s to ensure uniformity is found throughout the world. Standardization is promoted through ensuring that food served through the more than 20 million orders over the 54 countries has a similar taste. Moreover, the company ensures that all its restaurants within the various nations are provided and served with foods uniformly. The manipulation of central planning within the company is a form to ensure standardization strategies within it that are aligned with centralized design programs to ensure uniformity. Furthermore, standardization is possible through the introduction of the lower-fat menu foods that can be purchased widely over the universe. It is correct to depict that McDonald’s also makes use of the packaging of the company is focused on promoting environmental conservation. For instance, it is stated that the company switched from polystyrene packaging and focused on paper one as an environmentalist. Standardization is also achieved through systemized programs and automation for products to all its customers. Don't use plagiarised sources.Get your custom essay just from $11/page
It is plausible to indicate that routinization within the McDonald’s company has brought out significant improvements. The company has been made better through the programs that have automated the training of workers. Workers through routinization have been brought through the course of McDonald’s principles of working, making them better within the company. Managers through routinization have had a chance to engage in training programs and further be equipped with managing abilities to enhance their capacities. Managers can, therefore, deal with the issues of unpredictability through the routinization strategies that are enacted within the company. It can also be depicted that routinization provides workers with the ability to develop decisions involving the corporation and, thus, approved by managers hence, making both the managers and workers better. Customers further benefit from routinization as they can purchase similar fast foods with similar tastes all over the McDonald’s restaurants. Customers across the globe have been made better through routinization as their behavior is controlled widely. For instance, emotional service is crucial as a smile is a requirement among service workers while serving food to customers.
It is appropriate to establish that socialization is used by McDonald’s to ensure there is an existence of better working conditions. It further insists on developing the bottom line through socialization by facilitating corporation and staff training at the lower bottom line. There exists extensive training among the staff that provides positive attitudes and knowledge through the provision of the socialization strategy. The social controls that are enacted within the company further offer improved working conditions through the integration of appropriate principles to make it better for workers.
On personal insights, it is right to establish that the conditions within the McDonald’s company have tremendously changed over the 20 years. The customer behavior based on the market competition in recent years is responsible for the changes that are projected to have been experienced with the McDonald’s company. Moreover, the working conditions in the company are dynamic; hence, the possibility of the change is expected to take place. Thus, it is worth stating that the conditions within the company are expected to change over time.
Technology has improved the automation and standardization within the company. It is correct to indicate that technology ensures that the foods produced within the company are similar all through the restaurants. The improvement of the quality and further preservation is possible through modern technological advancements. It is also possible for the diverse culture within the production industry to be incorporated into consumer behavior. Hence, customer loyalty has been achieved by satisfying their demands.
The systems and controls within McDonald’s, it is probable to establish that automation will be focused on providing benefits to the company and customers in general. The controls and systems will ensure that automation makes it possible for fast foods to have similar tastes to all the suppliers that can purchase them. Moreover, through the controls, workers’ decisions will be approved by the managers hence making it possible for the availability of better working conditions within the company. It is correct to depict that the company can achieve a broad scope of benefits through automation. Automation ensures that the right centralized design for the foods is adhered to within it. Moreover, social controls provide that the managers do not necessarily take advantage of their positions to enact specific policies that affect workers. Customers further benefit through the emotional service of a smile by the service workers/