Reasons Why Magento Development Is The Right Fit For Your Business
There are a variety of Ecommerce platforms available in the market. Magento is considered a prominent player among the top three platforms. Magento is a favorite platform due to its rich features, flexibility, and scalability. Many big business brands from various sectors like fashion, electronics, food, home appliances had made Magento as the first choice for Ecommerce development.
Here are the 11 reasons to describe why Magento Development is the right fit for your business:
Catalog Management
If compared with other Ecommerce platforms, Magento comes with diverse and rich features. Catalog Management is one of the best features of Magento. A catalog is one of the key components of any online business shop; whether you want to sell electronics products, beauty and fashion products, clothing, and accessories, the extensive product catalog is a must!
Magento catalog management includes below features:
- A complete set of Inventory Management with ease of handling
- Hassle-free edit and delete the product
- Easy import and export of products for offline batch update
- Great customization options like watermarking and resizing
- Can be integrated with Adobe Stock Image galleries for high-quality media
- Improved page caching and session storage due to elimination of redundant non – cached requests to the server
- Virtual product support
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Order Management
Magento platform provides a unique order management system with a range of options such as:
- A user can view, create, edit and complete the order directly through admin panel
- Device friendly option – a user can start an order on one device and complete it on another
- Call center assistance for product configuration and changes
- User can create one or more invoices, credit memos, and shipments
- Users can print invoices, shipping labels, etc.
- RSS feed for fresh orders and Notifications to user
Advertising and Marketing Tools
Magento handles your online store effectively with additional features like promotion, conversion, advertising, and marketing. You will get a range of tools like :
- Products cross-selling
- Google shopping ads channel integration with Google Merchant Center and Google ads to advertise and sell products
- Distribution of coupon codes through Email, newsletters
- Monitoring of polls and coupon usage
- New product promotions with free shipping offers
- Restricted promotional pricing facility
- URL tools, Landing page tools for PPC, Promotional tools
Shipping, Checkout and Payment facility
- While doing online shopping, most of the users are concerned about shipping, checkout, and payment activities. Magento offers many alternative options for payment and shipping
- User can ship multiple orders in a single order with one-page checkout option
- Front end and Back end SSL security support
- Shopping cart tax, shipping cost, and other costs can be managed
- Integration with payment gateways and Process payments through PayPal Express checkout, Link Express Checkout and other PayPal payment options, Braintree and Authorize.net support
- Order tracking option
Customer Service and Support
Magento offers you an excellent Customer Service and support features like :
- Order Tracking, Order History and Email updates
- Elastic search facility
- A user can apply the promotions and discounts at the cart with improved user experience
- A user can redeem gift cards or coupons and store the credit balance
- Contact us form and EU cookie notifications
- Currency support for local and international with Tax rates
Full Site Management
Magento understands the value of complete site management; a user can control the multiple stores within a single installation.
A user can control the sites from admin panel, and Admin gets WYSIWYG editor option
Easy to integrate with PWA
A complete customizable structure and templates
Integration with third-party apps
Multiple currencies and languages
Security enabled like captcha enabled websites
Tax structure based on product type, location, and other factors.
User-Friendly
Magento provides you a complete, user-friendly structure with many features such as:
Easy and understandable dashboard and login page
A user can check order history, Order details, Status, Order Tracking
Comments and Wish list option
Newsletter subscription
A user can store unlimited addresses
Online Mobile storefront
Today, a mobile phone is an integral part of everyone’s life. Magento provides you complete store catalog in a mobile-friendly manner.
You can build a complete store catalog or personalized products store for mobile users
Magento can be compatible with Android, iPhone and other browsers
Attractive and clear product display
Media support for videos, photos, and audio
Zooming, and multi-window option is available
Easy drag and drop store management
Magento – Open Source Free Platform
Magento is an open-source, free platform to build for building your online store. You can also get the paid enterprise version.
Magento offers customized, source code with many advanced functions and default features
Fully adaptable features with extensions
Improved customer experience with excellent customer support
As compared to other competitor platforms, Magento community edition is available free for download
It is an independent platform.
Analytics and Reporting Tools
Magento offers a range of analyzing, tracking, and reporting tools :
It supports Google Analytics
Product review report
Sales and refund report
Sales and GST and tax reports
Shopping cart status
Order tracking report
SEO friendly
Magento offers you a variety of features to make your site SEO friendly such as:
It supports Search Engine Friendly URLs
You can generate a Google site map
Easy Meta tagging of products
Sorting automatic popular searches
Faster site loading
Minimum use of .css and .js files
To conclude, Magento is the best platform with rich features for Ecommerce development. Magento offers you a secure, highly scalable, Flexible, User-friendly, and affordable online store management platform.