Tory Burch LLC

Tory Burch LLC

Tory Burch LLC was established in 2004 by American designer Tory Burch. Tory Burch started the company to offer women a lifestyle brand that was high-end and deluxe but at a lower price compared to other traditional luxury retailers. With consumers living in an ever busy and hectic life, this demands for clothes that are both practical and comfortable. In this case, giving up on a style is simply not an option, calling for a need to combine fashion and function together to create an elegant but perfect look, and this is where the concept of athleisure comes in.

In essence, athleisure entails converting performance wear into everyday wear. It is blurring the lines between the clothes that can be worn to the gym and those that can be worn in the streets. Tory Burch introduces her artistic athleisure line combining high-performance materials with bold illustrations to create a stylish and adaptable line comprising of leggings, knits, and outerwear for the gym, street, office, at school, or any other casual or social occasion.

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The significant difference between Tory Burch and the other athleisure products is that the market is that Tory Burch meets the needs of a woman who wants to look athletic without having to wear stockings and gym shoes. For me, athleisure does not feel like a style to me. It is a paradigm shift in the way women dress. The modern woman is busier and more active than ever. Accordingly, there is a need for designs that can seamlessly transition from workout to social gathering to weekend wear.