CRITICAL CASE ANALYSIS ON SUSTAINABILITY DIMENSIONS AND STRATEGIES OF ROCHE
Introduction
Sustainable Development (SD) has appeared as the most modern expansion catchphrase. Now a day’s organizations implement sustainability theory in their businesses to meet the modern requirements of the industry, and it assists in crafting an ethical business environment more efficiently (MORI & CHRISTODOULOU, 2012). The theory of sustainable development assists in the assimilation of environmental, societal, and economic factors first, in the process of decision making. It directly influences decision making by focusing on the social and environmental factors intended to craft ethical business. Business sustainability is necessary meant for the long-term success of worldwide organizations. The theory of sustainability is relevant to raise the opportunities and to minimize the unenthusiastic effect of their business operations on the environment, in the society as well as in economies (MORRIS, 2012). The purpose of Sustainable Development Goals (SDGs) is to carry out the agenda that all countries were adopted in 2015, aimed to work with an ethical business with high revenue by end scarcity, shortage, protecting the earth and ensure the health and wellbeing of all citizens by adopting sustainability strategy. Roche is a global healthcare pharmaceutical company and runs its business in a very high standard ethics. The theory of Sustainability Development (SD) (Lille 1991) is really helpful to craft, ethical business. ROCHI is highly focusing on the areas of environmental sustainability and social sustainability through which ROCHI becomes the world’s largest company throughout the world.
SOCIAL SUSTAINABILITY INITIATIVES BY ROSHE:
- Roche is a global healthcare pharmaceutical company and runs its business in a very high standard ethics.
- In 1896, the Roche Company took initiatives regarding ethical business practices and philanthropic activities.
- These ethical and philanthropic practices of Roche Company provide benefits to the organization as a more socially responsive and responsible company, provides a significant brand equity reputation in the market because Roche company is listed in Dow Jones Sustainability Index (DJSI) and FTSE4GOOD Index.
- Roche also took initiatives in providing humanitarian aids in the least Developed Countries (LDCs) to the safe life of people through medicines.
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- Roche is also setting up itself by providing different programs in local communities. Like they arranged skill development programs to promote education, research, art, and culture.
- They arranged various donations for a different project. Likely, 60% for humanitarian projects, 20%donations promoted science and research, 7%donations for projects of art and culture, 8% for the local community and philanthropic activities.
HEALTH-RELATED STRATEGIES OF ROCHE:
- Roche Company globally arranges healthcare facilities to the people who lived in LCDs and Subsaharan Africa. Facilities were included necessities of life; food, clean water, and medicines. Roche faced some problems and issues which were being solved through collaboration with corporate, government and non-governmental organizations.
- HIV/AIDs:
- In 2001, Roche started a social campaign named as Amplicare. Through this campaign, Roche provided medical therapies, diagnosis and monitoring facilities to people for HIV/AIDs care.
- Company supplied HIV/AIDs diagnostic kits and medicines included HIV, Protease Inhibitor-Invirase and Viracept at discounted prices in LDCs and Sub-Saharan Africa; these prices are lower than the generic versions of the medicines.
- In 2004, provision of these medicines became necessary because 44.3mn people were infected along HIV/AIDs, and they are poor, non-stable individuals who haven’t proper access to treatment.
- Roche also facilitates Cohort Program that evaluates access to antiretroviral therapy and education for Africans treatment as well as strength to healthcare infrastructure.
- HIV/AIDs:
- According to WHO, malaria is identified as a priority disease in the established world. So, Roche also offers access to antimalarial medicines on LDCs and Sub-Saharan Africa because 90% of people were died due to malarial infection.
- Roche also gave free permission to other manufacturers of medicines to make generic versions of anti-malarial medicines in poor regions so that it could be easily available in different areas.
- Roche also shared multiple information regarding anti-malarial therapies with WHO that enhanced R&D Programs for malarial treatment at reasonable prices.
- XEROPHTHALMIA:
- It is a vitamin A deficiency syndrome that heightened in children and led to blindness.
- Roche made another campaign name Roche Task Force Sight and Life. This tackles the challenge of 1500 humanitarian projects in more than 80 countries to erase the deficiency of Vitamin A in children
- In 1885, WHO also take the step to cure this disease with the collaboration of UNICEF, governmental and non-governmental organizations.
GENERAL MEDICAL SERVICE STRATEGIES OF ROCHE:
- Since 1994, Roche sponsors general medical services and deliver financial support to the Phelophepa Project. This project-based on basic medical services which included dental, eye care, psychiatric care and health education that provided in train, rails and coaches.
- This project also includes volunteer training programs like first aid, infectious disease, hygiene, nutrition and family health.
- Roche also made a setup for health clinic involves staff funding, maintenance of equipment, education and training material.
Environmental stability
Environmental stability is an important factor. To have a strong society; society requires fresh air, natural resources, as well as a harmless atmosphere. Sustainability and health care are related to each other as the superiority of our environment affects community health (Javid, 2019). To provide environmental stability, Rocha adopting the policy to work with environmental stability development and prefer and rely on non-renewable power resources which increase contamination and pollution in society. Business sustainability is necessary meant for the long-term success of worldwide organizations. The theory of sustainability is relevant to raise the opportunities and to minimize the unenthusiastic effect of their business operations on the environment, in the society as well as in economies (MORRIS, 2012).
Business sustainability also be planned to set goals and making plans intended to get higher revenue along with ethical business if companies did not focus on environmental issues they will be collapse, their reputation down and their sell income also decreases, the theory of sustainable development aimed to protect the society as a whole by providing ethical business which is not suppose to be hazard for any individual its, particularly concerning to climate change, protected land usage and providing protection for oceans (PRUGH & ASSADOURIAN, 2003).
Environmental sustainability does not mean to avoid company sumptuousness; it’s is the approach that assists in identifying the new innovative methods to work and help to aware of the consequences of how resources wastage can be utilized effectively and beneficially. The theory of sustainable development also effective to provide social stability awareness by providing innovative methods to reuse energy and conservations, usage of water wastage, and exploit used materials in a new form(PRUGH & ASSADOURIAN, 2003). Rocha is adopting the Sustainability policy in the organization to manage environmental risk and making strategies according to the environmental benefits, making policies of wastage usage, reuse materials meant to save the environment from harmful surroundings (TODOROV & MARINOVA, 2011).
Conclusion
Sustainable Development (SD) has appeared as the most modern expansion catchphrase. Now a day’s organizations implement sustainability theory in their businesses to meet the modern requirements of the industry, and it assists in crafting an ethical business environment more efficiently (MORI & CHRISTODOULOU, 2012). Roche is a global healthcare pharmaceutical company and runs its business in a very high standard ethics. In 1896; Roche Company took initiatives regarding ethical business practices and philanthropic activities. These ethical and philanthropic practices of Roche Company provide benefits to the organization as a more socially responsive and responsible company provides a significant brand equity reputation in the market because Roche Company is listed in Dow Jones Sustainability Index (DJSI) and FTSE4GOOD Index. Roche also took initiatives in providing humanitarian aids in the least Developed Countries (LDCs) to the safe life of people through medicines. Since 1994, Roche sponsors general medical services and delivers financial support to the Phelophepa Project. This project-based on basic medical services included dental, eye care, psychiatric care and health education provided in trains, rails, and coaches. Rocha is adopting the policy to work with environmental stability development and prefer and rely on non-renewable power resources which increase contamination and pollution in society. Environmental sustainability does not mean to avoid company sumptuousness; it’s is the approach that assists in identifying the new innovative methods to work and help to aware of the consequences of how resources wastage can be utilized effectively and beneficially. Rocha is adopting the Sustainability policy in the organization to manage environmental risk and making strategies according to the environmental benefits, making policies of wastage usage, reuse materials meant to save the environment from harmful surroundings (TODOROV & MARINOVA, 2011).
Bibliography
MORRIS, M. (2012). Sustainability: An Exercise in Futility. International Journal of Business and Management , 7 (2), 36-44,.
PRUGH, T., & ASSADOURIAN, E. (2003). What is sustainability, anyway? 16 (5), 10-21.
TODOROV, V., & MARINOVA, D. (2011). Modeling sustainability. 1 (7), 1397-408.