OVERVIEW OF CRUISE LINE INDUSTRY

In the world, the cruise line market has several and different brands and parent companies. According to the research we have, carnival, as the leading in the market in terms of the percentage of passengers and also revenue earned. Elsewhere in the Royal Caribbean, we have the royal Caribbean brand leading but second after carnival generally, then celebrity with an even higher number of passengers and revenue. Another parent company is Norwegian, which has brands like Norwegian and also has higher passenger revenue gained is high. These named brands are showing how the cruises line industry is competitive, and only there is a need for developing the best marketing strategies and better products for the industry to keep growing and economic contributors.

According to the new cruise line industry, we have key cruise line trends. This makes the industry know its place in the global market. Since the target is to offer the best services at the potential passengers and make profits (Witthohn, 2019).  According to the new cruise line industry, we have key cruise line trends .This makes the industry know its place in the global market. Since the target is to offer the best services at the potential passengers and make profits to the company. The following is an overview of the trends on cruise travel and the contribution of the industry to the globe. There is a need to advocate and promote or educate people on the common cruse community interests.

This industry has an organization called the cruise line international association (CLIA). It has recently come up with an overview of how the industry has been doing in recent years. Cruise travel is impacted by photos from Instagram and other social media. They create interest in travelers around the world. Since the cruise ships have onboard connectivity, they are capable of sharing photos and uploading them on their Instagrams, and they sent different reactions from the people all over the world who would love to use the same services (Redfern,2018).  Travelers on board of these cruises tend to have  access to total restoration since there are wellness services is in the cruise lines. There are spas, healthy menu and onboard oxygen bars, and many innovations designed to fit the innovative so sixty.

Conscious travel is one aspect that is monitored by the local cultures and landmarks minimizing the environmentally pollution. The concept of climate change and environmental pollution through oil spillage is one factor that needs to be addressed to make the industry sustainable. People will always get interested in boarding cruise ships having an environmental protection concept.

This industry is trying to integrate new luxury, ensuring there is access to new luxury for the passengers. As in the modern world, every individual wants to have access to the best services ever. For the cruise lines to have many people on board, they have to make their ships with luxury. The cruise line is focusing on developing or renovating brands to ensure that, in the future, the fleets will meet everyone’s standards and expectations (Buxtehude, 2008).  Most importantly, this will boost the industry and make many people book these ships to travel with. Increase port calls services.

Lastly, there are also efforts done to increase the ship amenities; this is due to the need of passengers since although there are some better amenities like restaurants,  pools, and swimming pools, there is a need to increase or diversify them to make them easily accessible by all (Vafeidou, 2019).  The issue of security and terrorism is another aspect that is affecting the cruising industry to mitigate such risks; there is a need for new strategies and policies to be made to minimize such cases. The celebrity solstice was developed with most of the above-described factors.

As a result, it has been recognized all over the world and worn some awards recently, as listed below. This makes it the best.

Cruisers’ Choice Awards

COMPANY HISTORY

This cruise line was found in the year 1988 as a subsidiary to Chandris, a group Greece based. It was mainly developed to operate in Bermuda in the operate upmarket cruise. Chandris has played a significant role in cruise traffic since the 1960s.This company worked in America in the early 1980s using Chandris as its brand name. There was a target to meet the passenger market, including fleets from ocean lines from second hand. April the year 1988, the first celebrity came to existence, involving home lines.Firstly home lines when the cruise becomes known in the market, the company sold on cruise line to Holland America line.

The Bermuda government offered a contract to Homes line ships. It held two contracts and gave the ship a priority in arrangement on berthing and unlimited access for sailing in islands for exchanging ship sailing between April and October yearly (Goldsbury, 2012).These contracts were excellent and generating revenues for the company. After some time, the Holland America line withdrew some ships in former homer line ships and left an opening for new two ships to get access. The government was ready to give Chandris upmarket cruise lines contract, but this company was not in place to handle the deal since it had no ship to meet the market needs.

To meet the government needs to win the contracts, Chandris, developed a big ship called celebrity cruises, this was in the year 1988, immediately it began negotiating with Bermuda government. Then negotiations were positive since the changes celebrity cruises were given a five-year contract by the Bermuda government starting from 1990,purposely to meet the arrangements needs Chandris fantasy cruises were recreated in Lloyd werft Germany, therefore, making it enter in the market again it acted as a medium for celebrity cruise by February 1990. In the Chandris fleet of fantasy, this was the ever second ship to be ordered to be replaced Americans; it was transferred to the fleet of celebrity fleet and started its services in May 1990. Zenith was a sister ship that was ordered by a celebrity ship in 1990, but it was completed in 1992.

After a few years of operation, the Royal Caribbean cruises line got interested in celebrity cruises and bought it from the Chandris family. After this deal, Royal Caribbean cruise Ltd was formed. It acted as a holding firm that kept the brands separate, and it later was named as royal Caribbean international. The first-century class vessel was delivered in 1997, then galaxy in 1996 and mercury in the following year. In between 2000 -2002, celebrity launched plans to provide gas turbine ships called millennium class, constellation, summit, and infinity.

In 2001 celebrity expedition was launched,  it offered cruises in Galapagosmiseland. Horizon was moved to U.K. based royal Caribbean fleets and a subsidiary of Island cruise. Soslstice slass was also ordered in 2001 from Meyer Werft. In 2007 there were other orders for three ships in this class. By 2008 celebrity cruise ships were given new names as a celebrity. A prefix was added in the names of the vessel. This was when celebrity solstice was the first ship in the new class.

 CRUISES AVAILABLE AND PORTS OF CALLS

Celebrity cruise has been offering extensive and different sailing schedules. This allows the passenger to reach the destinations as well as ports of any call from all over the world, Among the significant itineraries of celebrity cruise ships include ,cruise that sail to Australia ,Alaska , U.S. U.S. eastern board, Hawaii,U,S Westcoast,European river cruise,Panama,Bermuda ,Newzealand and Mediterranean among others

The following are port of calls

SHIPS AND CLASS OF SHIPS

This cruise ship belongs to a class named solstice, which is operated by celebrity cruises. As explained in company history, it belongs to Royal Caribbean cruises ltd. According to the account, this ship was created by A Germany developer called Meyer Werf.In the modern world, there are 5 class ships, including this celebrity solstice, which is the leading in the vessel. Celebrity equinox belongs to the same class but was second to be created. The other third ship is celebrity eclipse; it was developed in 2010. Celebrity silhouette was the fourth in the class to be developed and was firstly sailed in July 2011 on the maiden voyage. The last and recently launched cruise ship is celebrity reflection, launched in 2012.IN 2008 solstice celebrities firstly got into the service. It was the first-ever big ship to be built in Germany. It has 12200 GT. Recently there was another bigger ship of Disney cruise line with 128000GT.

 SHIP PLANS AND READING DECK INFORMATION

These ships are designed with a chimney that has a mark of X. We have both ships from modern lifestyles and elegant cruises. The trend-conscious passengers and the public are interested in how the cruise ship is designed. This ship came into full operation in 2008.Since it has been operating correctly; it had some recent renovation in the year 2016. Like new designs were made inclusive of new balcony restaurants. Since it can make bearable to be occupied by 2850 passengers, it can win many customers out there. Those in the board have access to best services, attractive cuisines,

This cruise ship has got the best atmosphere to make all people on board comfortable and have the luxury they expect. Mostly the middle age and the aged people board this celebrity solstice. Mostly the languages used by passengers are French and English. There are all offer foods and beverages from the main restaurant. All affordable and meals from every culture are presented we also have high quality buffets, for the drinks, there are cellar master wine bars and even Michael club within this ship which offers every kind of beer. All sorts of entertainment and discos and party clubs are there to ensure there are intertwinement and relaxation as well as sports for the passengers.

 SHIP AMENITIES

Celebrity Solstice is a famous cruise ship; it is known for being the most beautiful ship with the innovative and new large cruise ship. According to history this ship was launched in past decade. Among the ships series built for celebrity cruises, she was the first.

Celebrity solstice belongs to the famous cruise line. This ship is unique, but there are other ships with similar commonalities and differences too. Among the sister of this ship are celebrity equinox, celebrity reflection, and celebrity eclipse, and celebrity silhouette.To start with, the celebrity solstice is known to have a unique type of cabin as well as suites. The cabin’s comfort and design make them attract many people. We have all sorts of decorations using a neutral color, thus having a better atmosphere. It has a have a door that is double connecting balconies and cabins mostly for family cruisers.

Research shows that his ship is designed in a way that there are bathrooms, spacious having glass showers with foot rails, this facilitates faster leg shaving, they are said to have night light baths, and adequate lighting system which could facilitate reading at night, we also have beds with shelves for personal item, sufficient storage, and a very nice 32 inch flat-screen TVs mounted in all cabins. The voyagers could miss only miss a mirror for make-up applications.The solstice celebrity has a total number of 130 cabins. To increase the client’s satisfaction, they are fitted with excess amenities for appealing to people wishing to practice extra pampering. There are spa treatment and fitness centers next to the cabins.

  Dining and Cuisine

This ship, with a partnership with the top designers in the hospitality business, has created ten different restaurants to serve the people using celebrity Solstice. The principal aim of this was to make better and fascinating venues, and the dining options are ranked based on the passenger’s class. For instance, there several dining options in the restaurants; we have continental, Talia, Blu to serve the executives and are recommended to be the best.

   Interior Common and Public Areas

There is a better and exciting venue that is fitted with nooks for allowing people to sit or watch screens. In the public areas, we have approximately 480 art pieces done by famous artists. This cost the ship close to $6 million for designers to manage to have sensibility, meaning that there is a need to appeal to many impressive cruisers based on their likes and needs (GARRISO ,2019) .

   Pool  and Lawn Club

The solstice lawn club pool is made with the creative ideas the deck has grass. We have three beautiful swimming pools, one for adults only, a sports pool and a family pool. They have elegant lounges with a waterfall that change colors during the nights.

  Lounges and Bars

This is a large cruise ship that is fitted with several lounges and bars that can meet the needs of everyone on board. There are nightclubs and a table for chats with friends as well as night party .there is an outdoor sunset bar on aft lawn club.

 PROFITS AND LOSSES

In the present market share the parent company the royal Caribbean is doing well having one of the bigger shares in the market. According to statistical done in last year, there was total cruise increase with approximately 46 billion dollars, 4.7 percent from the previous financial year report. Celebrity solstice performance was also good despite the fact of there several competitors listed below with their market share.

According to the recent reports there has been an increase in the number of passengers on every year ,there is likely hood of attracting many passengers in the near future in celebrity Solstice ,therefore we can conclude that this company like the parent company is also making profits and not losses.

Figure 1market share in cruise line industry

Figure 2 global cruise line industry performance

FUTURE OF THE BRAND AND FUTURE FLEET

The company has got positive pans and innovative in getting the following brands in the near future.

CONCLUSION

Generally from the above explanations, the industry of cruise line, really need a; large ship that can suit all passenger .Mostly the passengers looking for luxury cruises can find their interest in celebrity solstice cruise. Celebrity Solstice was developed with innovative features to make it attract many vacationers. During the winter months, it sails New Zealand and Australia, but during summer, it sails Alaska while in between the winter and summer, it sails French Polynesia and Hawaii .Soon it will launch new lines of operations.The passengers should be ready to have a pleasant experience if they choose solstice celebrity. Over some time, travel has evolved into achievement travel as those on vacation tend to keep moving to obtain better new experiences. Passengers are also happily enjoying the use of smart onboard technology. There is a need for the developers to integrate technology in all the deck to make it comfortable and easy connectivity of the passengers through access to the internet and relevant technology.

REFERENCE

GARRISO N, l. (2019): Celebrity Solstice Cruise Ship Tour:Retrieved From: https://www.tripsavvy.com/celebrity-solstice-cruise-ship-tour-991853

Goldsbury, L. (2012). Cruising: Smooth sailing. PS Post Script, (Mar 2012), 62.

Kleeman, G. (2014). Global cruise industry. Geography bulletin, 46(1), 28.

Lehmann, R., & Koop, B. (2009). Conveyance of large cruise liners–Geodetic investigation of rolling and track prediction. Journal of Applied Geodesy, 3(3), 131-141.

Buxtehude, H. (2008). Navigation of large cruise liners built by Meyer Werft, Germany. In POSITIONs Congress (pp. 07-09).

Redfern, G. I. (2018). Cruise Ship Astronomy and Astrophotography. Springer.

Vafeidou, M. (2019). Smart Cruise Ships: in what way Information and Communication Technologies are revolutionizing the cruise experience.

Witthohn, R. (2019). Kreuzfahrten. In Transport, Arbeit und Erholung auf dem Meer (pp. 461-516). Springer, Wiesbaden.