Social media role in driving the success of Hamilton

Social media role in driving the success of Hamilton

Social media played an essential role in driving the success of Hamilton. Many various stars gathered to the show and posted on their social media platforms, which attracted more fans to the show. On opening night, actress Sarah Jessica Parker made a post on her Instagram page, an image of the theater. Actress Jeniffer Lopez, on the other hand, made a tweet and posted a selfie with members of the cast, and Common, a musician, tweeted that he had to see the musical again that day. Actor Steve Martin made a tweet praising the show, and Jimmy Fallon, a comedian, said in his tweet that Hamilton was a game-changer. Moreover, famous musician Alicia Keys utilized hashtags and emojis in praise of the showpg2. Consequently, Miranda gained popularity and is the main character in the show; this meant a lot for the success of the show since his reputation made the show do well.

Miranda also used his intelligence and came up with various platforms where the play was promoted and made accessible to his many fans. The play was made available freely on YouTube channel, which would attract many fans and, in turn promoting the play, hence, bringing forth its success. Miranda also utilized twitter to maintain the followers of the play. He shared the names of celebrities in his tweets and went ahead to tag them. His social media was also used in complimenting fellow performers, in this way creating mashups for other famous Broadway shows. He knew that by doing this, the fans of these celebrities would also be interested in the play and become followers. Hamilton show managed to create a YouTube channel of videos that went viral and made posts on Instagram, which earned Hamilton several followers more than any other Broadway show before had. As a result, the brand for Hamilton became accessible.

Hamilton’s managers leveraged social media to co-create the brand. The producer who goes by the name Stacey Mindich arranged for a night of influencers during the preview performances of the show where experts from digital media and Silicon Valley’s executives were invited to the show. Here, she enquired from them on online strategy tips and also asked for their feedback. The head of Amazon online advertising called Jason Nickel, and Mashable COO Mike Kriak were amongst the people who were present in the board of advisers during the interactive session. Hamilton broke the cycle of relying upon om critical acclaim to woo visitors of New York to attend the shows and created an environment where fans were ambassadors for the show. They were allowed to post videos, photos as well as make comments in a bid to trigger interest on the people who have no interest in the reviews of Broadwaypg4.

The Rockefeller Foundation, together with Gilder Lehram Institute for American History, also assisted created a chance where eleventh graders in New York City were allowed to perform as well as write their musical projects that are based on history then get a chance in the theatre to see Hamilton. Miranda rid on the show’s popularity, where he seized the opportunity and managed to gather money for an orphanage that had been started by the wife of Alexander Hamiltonpg4. The mass following on social media motivated him to raise funds for important projects like these.

Given the expected changes in the show, Hamilton can maintain its social media ‘buzz’ going forward

by informing their fans in advance about the changes and replacing cast like Miranda with another charismatic individual. Miranda, alongside other cast members, has played an essential role in ensuring that the play has had a good following through social media platforms like social media. So, for the ‘buzz’ to remain, the public needs to be informed of the changes and informed that they are happening for the good of the show. So, they should also be urged to continue supporting the play because they play a vital role in promoting this brand. Miranda can also propose an equally competent cast member like him to replace him. A person who will be equal to the task that he was playing or even more to ensure that the social media influence remains or increased but not reducing at any particular moment. Miranda can also continue supporting the show, even having left the cast so that he ensures that the already built reputation is not distorted.

To successfully build his brand, Lin-Manuel Miranda seized non-traditional interview opportunities and used them to create improvisational experiences that were memorable and that were well replayed online. Some of these were Carpool Karaoke in the companion of James Corden, as well as Jimmy Fallon, whom he would sing alongpg4. He also utilized twitter from where he had gotten many followers through Hamilton show.

He used the platform as a way of connecting with lovers of history, theater as well as rap. From here, he obtained fans of poetry and art as well. On this same platform, he had a close interaction with his fans, where he treated them as his close allies and answered their questions. Consequently, there was the creation of a digital club that was special, where he engaged his fanspg3.

Miranda can continue to build his brand even as he transitions beyond Hamilton to an array of different projects. He can ensure that he maintains the engagement he has established with his fans by ensuring that there is constant communication with the fans in question. Miranda should be active in updating the fans of all his moves and telling them more about his brand so that they can keep supporting him. He should also allow the fans to provide their feedback on his brand and should also be open to any ideas that his fans propose for him. It is also crucial for Lin-Manuel to inform his fans about his recent shift and ask them to proceed on offering him their support.

He can leverage his brand to support the success of all these new projects as he did with Hamilton by creating awareness about them and urging his fans to come through for him the way they did during Hamilton’s time or do even more. He should maximize and utilize stars, for example, the likes of Alicia Keys, Oprah Winfrey, and Jeniffer Lopez. He should be able to use the influence he has had on famous people like the above mentioned as well as Barack Obama to promote his new projects. These are public figures, who can help improve the new projects and also influence the public towards developing an interest in the projects in question. After the development of interest, individuals will support the projects and contribute to their success through the influence of famous individuals.