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Ethics

persuasion and ethics

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persuasion and ethics

The week’s chapters on persuasion and ethics are integral to have a clear understanding of the importance of ethical persuasion in advertising. Chapter one explains three central challenges to persuasion, a 24/7 working economy, ethics, and a result-oriented world. These three challenges can easily make an advert not to meet its desired objectives. Therefore, as a future marketer, I have learned the value of ensuring all advert messages developed are ethical. Preference to have the right words designed allows an individual not only to deliver the right message to the intended audience but also to have an opportunity to get desired feedback.

I am passionate about marketing. These two chapters explore in detail how best to deliver a persuasive advert to the right audience. First, it is essential to identify the underlying needs of the intended audience. Second, organize the deliverables in a manner the audience will easily understand. Third, artistically craft the message about the target group. Fourth, memorize the issues and proposed solutions to the audience. Fifth, deliver the news and be open to receive feedback, both positive and negative.

Before making any advert commercial some of the critical ethical standards that need to be observed include; no false statements, no misleading price claims, use of real testimonials on how the advert has impacted an individual lifestyle, the facts need to be sufficiently supported and not distorted, and the advert is not offensive. In summary, the two chapters on persuasion and ethics play a vital role in my career choice. As a future marketer, I need to deliver persuasive messaged to the intended audience and ensure all the messages drafted are ethical. Upon observation of both persuasiveness and ethics, it will be easier to move either products or services currently under sale.

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