2 Articles Review
Summary of Article 1
Coca Cola adopts a distinctive visual branding strategy that helps sell its broad product categories. The emergence of digital marketing has also led the beverage company to use visual ads as one of its core advertising modes while advertising its various product lines. Indeed, the company uses a visual branding approach that focuses on an individual. Also, Coco-Cola always commits to embodying its brand promise, which is to bring forth happiness.
Further, the visual branding approach leads the company to create ads while keeping consumers in mind. The created visual ads cater to large market segments. It is also essential to note that all ads from Coca Cola have great content that connects the company and its target audience. The Coca- Cola has also managed to keep with its vision statement, which is Sharing & Happiness (Namita, 2017). Coca Cola Company depends on all its product lines. The created visuals ads market the various products from the company. Lastly, the company does seasonal branding.. Don't use plagiarised sources.Get your custom essay just from $11/page
Summary of Article 2
Artificial intelligence has brought forth transformation in Digital Marketing. After making keen observations, AI Sci-fi movies. AI systems execute tasks that require one’s intelligence. For instance, AI can be used to solve problems, not forgetting their ability to diagnose various medical ailments. In marketing, AI marketing describes the approach whereby technology is leveraged in the effort of making consumer journeys more improved. Besides, AI marketing is useful in boosting ROI. Such action is accomplished when what is referred to as big data analytics are utilized Jason (2019). AI helps marketers to effectively curate as well as generate content to be used in various marketing ads. Indeed, AI technology has already automated the generation of marketing content. Moreover, AI has greatly enhanced Advertising in the digital era. Chatbots have become a game-changer to many business organizations. AI can also be used to analyze behavior.
References
Jason, H. (2019). How Artificial Intelligence is Transforming Digital Marketing. Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2019/08/21/how-artificial-intelligence-is-transforming-digital-marketing/#6e41946121e1
Namita, S. (2017). An insight into Coca Cola’s Visual Branding Strategy. Retrieved from https://medium.com/@NamiSonthalia/an-insight-into-coca-colas-visual-branding-strategy-bba0eb0bc519