PRODUCT DESIGNING

PRODUCT DESIGNING

Brand building goes beyond having a good name, missions, visions, and an attractive logo. Any company looking to secure a place in the market has to invest in product design. Product design is the process through which a company imagines, creates, and modifies its products to fit the needs of a target market. Product design is essential in a brand-building because it attracts customers. A company is able to answer the common question, “Why should I choose you and not your competitor?”It gives the customers reasons to forego the competitors’ products and choose the company’s products. Product design features include product features, functionality, reliability, standardization, quality and cost of the product.

On normal cases, customers will be first attracted to a product by its packaging and external features, and then they will develop an interest to know more about a product.  Some products may be of good quality, but their packaging is not attractive to the customer. Other customers look at the convenience of the package. For instance, customers who practice sustainability will prefer products whose packages can be recycled. Customers are also attracted by the external features of the product, i.e., the look of the product. Therefore, it is important that a company ensured that both the packaging and features of the product are attractive, and customers want to purchase the product by just seeing them (Ahmad et al., 2012)..

Apple Inc. has acknowledged the importance of elegant packaging. Its products come in clean white packaging that is eye-grabbing. Each element accessory is elegantly presented and packaged to give a customer a sensory experience as they unpack their products. It also ensures that products are packaged properly to protect them from any damages during transit. The features of Apple products are also to die for. The products come in different sizes to fit the preferences of the customers. For instance, some Apple laptops are very slim and easy to carry around, a feature that attracts many students and businessmen (Odaymat, 2018).

Another element that boosts Apple’s sales of products is product functionality. Apple designs its products to fit the preferences of every customer. Apple offers features such as iTunes, Apple Pay, Apple Store, strict security measures, and quality cameras. It sells products like Apple Watch, which is used to track fitness and can be used to message and call. It also sells smart home accessories run by virtual assistants,Siri, that uses voice queries to execute actions. These features have enabled Apple to stand out from its competitors (Odaymat, 2018).

Product designs focus on developing a high quality product that, meets and even exceeds customers’ preferences. A company has to ensure that the quality of products is high and worthy of the price being charged (Kreuzbauer&Malter, 2007). Apple products are definitely of high quality and high standards, making them reliable such that the customers do not mind to invest in the product. The quality of apple enables it to beat the competition out of android phones regardless of android products being cheaper.  Apple has also ensured that its products can easily be maintained. For instance, it offers warranties for its products and also, the accessories are available in all Apple shops(Odaymat, 2018).

In conclusion, Apple Company has taken product design quite seriously, and this explains why it is highly preferred by customers. Its features and quality of products have helped the company to build a brand that is famous and reputable for satisfying customers’ needs. Brand building is supplemented by the product designing to greater heights because even if the company has a good logo and a good name, in the long run, customers will still have to scrutinize what the company is offering.

References

Ahmad, N., &Billoo, M.,&Lakhan, A. (2012). Effect of Product Packaging in Consumer Buying Decision. Journal of Business Strategies, ISSN: 1993-5765. 6. 1-10.

Kreuzbauer, R., &Malter, A. (2007). Product design perception and brand categorization. Advances in Consumer Research. 34. 240-246.

Odaymat, R. (2018). Marketing Plan for Apple Inc. 10.13140/RG.2.2.31248.25605.