Social Developing Goals
The FrontlineSMS product impacts the following United Nations Sustainable Development goals: No poverty, Zero hunger, Climate action, peace, justice, and strong institutions.
Zero Hunger
The FrontlineSMS increases awareness of hunger existence. The product provides hunger alerts to governments and other stakeholders. Provides education on better agricultural activities.
The use of mobile phones is widespread in developing countries where hunger is common. The FrontlineSMS product can be used to eradicate hunger in such countries by providing smallholder farmers with valuable information on irrigation practices, pest and disease diagnostic, and treatment practices. The proper information will increase the production of food in developing countries. Again, the SMS system will give real-time alerts from hunger-stricken communities to governments. These will hasten the process of providing aides and reduce deaths from hunger.
No Poverty
- Increased information on available opportunities
- Increasing efficiency of markets
- value addition
- Reliable information on access to funding
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Mobile phones and associated technology are common in most rural and poor communities. FrontlineSMS can be used to reduce poverty by providing information about available opportunities. For instance, farmers in rural areas can receive SMS about better markets for their produce. The text messages can also be engineered to contain better farming processes that improve the quality of farm products. Better quality farming promotes earnings. SMEs can also benefit from the SMS service by receiving information on where they can access funding to scale up their small businesses. The subsequent growth in small businesses creates more employment and increase household income.
Peace, Justice, and Strong Institutions
- Peace awareness
- Alerts on violence and injustice events
- Better solutions to conflicts
- Improves access to justice
FrontlineSMS will increase awareness of the importance of peace. Text messages can be sent to communities experiencing violent conflicts on the benefits of solving issues using peaceful methods. In case there is violence in rural areas with limited surveillance by security personnel, community members can send text messages to security offices to notify them. This will reduce the response time, which will help reduce the impacts of violence. Lastly, individuals can receive information on where to report injustice cases and find help using the FrontlineSMS. This will improve access to justice among communities in developing countries.
Recommendations
The firm should enter the new market since it presents potential success in the future. Based on the size of the population, and the relatively low level of development, the demand for the product will be high. Many people need information regarding available markets for their products. Since the product will play a significant role in notifying business people of available markets, it will greatly improve the income levels of small scale businesses in the country.
The success of the product would depend on its effectiveness in reducing conflicts in violent prone areas. A peaceful country would most likely be a prosperous country. Peace supports other development agenda. Farm products cannot reach prospective markets when there is no peace. Thus, the use of FrontlineSMS would work in different ways to help in attaining the social development agenda. The product will have a diverse use within the country. Some will require it for peace promotion. Others will use it to promote businesses and agricultural activities.
Selection Matrix
Factor
Rating Scale
3-High
2-Moderate
1-low
Comment
Existence of Social problems
3
The country experiences poverty and hunger and lack of sufficient peace. This will support the success of the product.
Larger market
2
The moderate population of potential users will provide a sufficient market for the product.
Potential solution to problem
3
The FrontlineSMS will effectively provide solutions to the issues.
Impact on social development
3
The impact on social development is positive