The Impact of Internet popularization on consumer behaviors in e-commerce businesses.

1.1  Research Gap

The internet has significantly affected the consumption pattern of consumers and the way consumers engage in buying behaviors. With the rise of the internet and its use, most individuals participate in the process of obtaining goods through the internet or seeking to get services through the internet. The increased use of the internet by consumers has led to increased research on the subject of internet popularization and the way it affects the economy. The research gap that exists, however, is that there is extensively minimal research detailing the way internet popularization has changed the consumer buying pattern. In essence, there is the fact that through the popularization of the internet, the consumer behaviors relating to e-commerce must have shifted towards a specific direction. This paper attempt to engage in extensive research to determine the increased internet use and accessibility has had on the consumers who participate in the e-commerce business practice.

1.0.An elaborate exploration of the research questions

The study attempts to fulfill the gap of the previous studies through the answering of the investigation queries. The research question facilitates exploration of the topic through understanding the various elements with which the research questions relate. With the understanding of the answers generated from the research question, it can understand the ways through which the popularization of the internet and its increased accessibility within the international system has affected consumer behavior with regards to e-commerce. The research attempt to establish a shift in the conduct of the consumers, specifically those who use the internet following the popularization of the internet.

The proposed research questions include:

• What is the impact of internet popularization on consumer behavior?
• What is the importance of the internet in the consumer buying decision?
• What is the difference between online and offline popularization of consumer products?
• What is the importance of internet popularization on consumer behaviors in e-commerce businesses?

2.0.Survey of the literature

the popularization of the internet has continuously been on the increase. The use of the internet is growing and becoming diverse, shifting from the primary purpose that involved communication and research to more advanced and sophisticated uses, including shopping. The internet provides an efficient platform through where the consumers and the retailers easily interact and engage in economic transactions. With the advent of the internet and the increased use of the internet, behaviors of consumers have been significantly affected. Consumers engage in news consumption patterns. The effects that the internet has on consumers have increased as internet access has increased with a more significant number of consumers being able to access the internet with ease and increased comfort. There has been the creation and development of leading internet shopping platforms, including e-bay, amazon, and Alibaba. Also, individual traders create venues through which they manage to interact with consumers to facilitate internet trade by embracing e-commerce.

2.1.References proposed for the study

Chen, L., 2017. Developing Asia in the Era of Cross-border E-commerce.

Huang, Y. and Zhou, W., 2016, November. The effect of e-commerce trade in China and its development path. In 2016 1st International Symposium on Business Cooperation and Development. Atlantis Press.

Kimura, F., and Chen, L., 2017. E-Commerce as Asia’s New Growth Engine.

Soar, J., 2017. A survey of Chinese SMEs on plans, experiences, and perceptions of global e-business. Journal of New Media and Social Science Suan Sunandha International School of Art, 1.

Wei, Y.D., Lin, J., and Zhang, L., 2019. E-Commerce, Taobao villages, and regional development in China. Geographical Review, pp.1-26.

Yi, L., 2017. National report on e-Commerce development in China. United Nations Industrial Development Organization, 16.

3.0.Research design

The research design that the study uses is descriptive. In this case, the study involves the analysis of the existing research and the results obtained from the online questionnaires to provide a vivid description and explanation on the subject of how internet popularization affects the buying behavior. The description would entail a detailed explanation of the buying patterns that consumers have adopted, especially when shopping through electronic platforms. following the provision of a detailed explanation on the subject, the research develops a hypothesis on the subject, before the establishment of a conclusion

3.1.Analytical framework

In the conduct of the study, the analytic framework is as follows:

The initial stage of the study is to research on the popularization of the internet through the international system. This would be through the determinization of the ways used to facilitate internet popularization. The next stage of the research would then entail the determination of the way the internet has affected the behaviors of the consumers. This will be through the determination if there are many ways the consumer behavior has shifted following the increased use of the internet for commercial purposes. This research would mainly focus on the consumers who use the internet to make their purchasing decisions and those who use the internet for engaging in purchases.

3.2.Variables involved in the study

The variables involved in the study include both independent and dependent variables. The independent variable in the study entails the popularization of the internet through the international system. The dependent variable in the research entails the aspect of consumer behavior and pattern.

3.3.Proposed research method

The research method that the research uses is a combination of both qualitative and quantitative analysis. Through quantitative analysis, the paper would rely on the collection of analysis of information by the use of online questionnaires. The reason for the choice of this method is for the establishment of a clear baseline regarding the effects of internet popularization consumer behaviors regarding e-commerce business directly from users. The population size which the research is based on is a population of 130 people. Also, the sample size of the study is a sample of 130 people. The means of the selection of the data entail the incorporation of online buyers willing to provide necessary information through answering the questionnaire.

4.0.Brief timetable/Gantt chart

Table 1: Gantt chart for the proposed study

5.0.References

Babenko, V., Kulczyk, Z., Perevosova, I., Syniavska, O., and Davydova, O., 2019. Factors of the development of international e-commerce under the conditions of globalization. In SHS Web of Conferences (Vol. 65, p. 04016). EDP Sciences.

Larry, T.Y.C., 2019. The Impact of E-Commerce on Micro-Economy. Global Journal of Management and Business Research.