Media Advertising

Media Advertising

Advertising media are the channels through which the advertisers transmit the advertising information to the potential and existing customers. The message about the product and service is sent to the consumers and the people concerned through the media. In advertising, media facilitates the transfer of information of an advertiser whose aim to reach t the target public to create awareness of their product and services. In the twentieth century, the media was dominated by print, television, and radio, this media attracted a wide range of people, which allowed people to get access to the news all over the world. At the beginning of 1989, the World Wide Web created pathed was for social media, which made advertising even more accessible.

Traditional media allowed businesses to target a wide range of customers through billboards, television commercials, and print advertisements, among others. However, the conventional press was a bit more expensive as compared to the new media. Billboards are the most common type of traditional advertising. They are usually placed where there is people traffic, and the message is typically short and visible to the target audience. Radio is another form of traditional media whose signals reach a broad audience. Radio commercials are usually 30 to 60 seconds which make them very attractive advising option. Print media include newspapers and magazines. The newspaper is probably the oldest place to advertise. With the availability of new editions every day, it’s the most disposable means of advertising. In this advertising, the message should attract the customer before they flip to the next page. If the target audience is local, then one uses the local newspaper. As compared to the newspapers, the magazines are more extended versions of advertising because they are published every month. Also, most people share magazines; therefore, there is a high chance that the advertisement will get to many people. Although this is traditional means of ads, they are still being used and have proved to be effective. Companies have used this Medias to reach their customers and motivate them to buy their products; they are practical and have helped companies make profits. .

With the arrival of digital media, advertising has become even better. The emergence of the technologies and the demand from the consumers have internationalized the local press. Also known as new media involve methods that are online based, they require the internet in one way or another. These methods include social media, email marketing, blogs, and content marketing. Since the introduction of new media, the advertising industry has taken a turn for the best as the latest technologies such as social media have brought a shift in the consumer’s attention and alternative for advertising platforms. It is due to this attention shift that the advertising has also shifted to the new media where the focus of many prospects customers lies.

The emergence of new media was a result of expectations of the consumers evolved, and so did the marketing. As the new media has come to rise, the popularity of the traditional media has decreased. The main difference between the traditional and the new media is where the new media mainly appears, which is online. The new media is mostly found in online platforms, while traditional media can be found on non-digital devices such as television, radio, and newspapers. Another difference between the two is that using traditional media is more expensive as compared to the new media. For example, setting up a billboard is very expensive and also has a commercial on the television. While the new media is cheap and reaches a wide range of people. One of the significant advantages of the new media is that it allows a one on one conversation with the potential customers. Through this media such as social media, one can talk to their prospective customer and learn their behaviors, therefore, knowing ways to convince them to use their products and services. Businesses can use both traditional and new media in an organization; however, one should pay attention to the performance to marketing and evaluate the most effective method for the company and identify on which to scale up or down on which the company ca spend appropriately.

Social media

Social media Advertising is planning for advertisement campaigns through social network channels. The reason why they face of marketing is changing drastically is because marketers now understand that there is a need to follow where consumers are. The evolution was inevitable, with the drastic growth of the technology, it would only take less time for people to get involved in social media and become so passionate about it. Also, considering that social media was initially used for personal reasons, it did not change the fact that social media has strength for businesses now and in the future. The fact that in this era, many customers are always online in their social communities.

The rise of technology has led to the emergence of technology-based media. Social media advertising has become a must for businesses looking for new, target audience, and quickly. There are different types of social media advertisements that have helped businesses maximum results while spending less. While choosing which social network to use, one should know which one is popular with the target audience.

Facebook ads- Facebook advertisements are more useful for creating awareness and encouraging conversions with new potential customers. Also, Facebook helps in sending traffic to websites and increases engagements. Facebook is popular among all demographics, and it offers detailed options.

Instagram ads- This media platform is popular among millennials and also the generation before them. Therefore one can use this media to create awareness, consideration, and conversion. For both Facebook and Instagram, they use photos, videos, and carousels for advertising.

Twitter ads- twitter allows businesses to achieve the following company objectives; website clicks that promote people to visit a particular website. Twitter also encourages conversations about your product. It supports twitter followers in your account. Also, they help strengthen the tweets of the organization to a broad audience.

YouTube ads- YouTube having more male followers than women, and also the age is widespread to 65 years old. YouTube enables the organization to collect leads, create traffic on the website of the organization, improve awareness, and extend the reach of the message to the audience. YouTube has different types of video ads that can be used to promote your product or service.

Advertising is the primary strategy used in marketing to promote products and services to potential consumers. Media plays an essential role in showing the advantages and disadvantages of a product. The emergence of new technologies and the demand of the audience has enabled the internationalizing local media.