A Breakdown of White Label Digital Signage
What are the advantages of white label signage? Is it worth it? What are the risks involved? Let’s dig in!
What is White-Labelling?
At a fundamental level, white labeling occurs when a product is made by one firm, but sold under a differentfirm’s name.In simpler words, it is when a business sells a product under its names, though a separate company actually produced the product.Services can also be white-labeled. This is where you buy a service from someone else and then resell it as your own.
How Does it Work?
Dropshipping is similar to white labeling. The original manufacturer or producer of the product or the service you are reselling sells it to you at a lower price than you sell it for. The only difference is that you are selling them under your name, not under the name of the manufacturer.
What about White-Label Digital Signage?
Now, with the same idea in mind, software can also be rebranded and sold under a different name. Actually, in the digital world, resellers and partners are a vital aspect of the supply chain, making white labeling an outright requirement. Integrators want to want to use their names to strengthen their presence as well as their relationship with clients. As such, various solution providers offer different content management solutions branded as their own when they were built and designed by a third party.
This is very important for companies that do not want to deal with the tedious and complicated processes that come with designing and building their equipment.A business can buy the products and then set and resell them up as their name.The same applies to technology companies that want to sell digital signage software.
But what exactly is digital signage? It is all over us! From LCD screens to gas pumps to maps in hotels and check-in kiosks at airports, digitals signs inform and entertain people in businesses of all sizes and shapes.They are used to passinformation to customers and in-store audiences. It uses projection screens, LED, or LCD to show graphics and videos that engage, inform, and educate viewers.Businesses design and modify digital signage software to meet different needs making it possible for them to be white-labeled too. As a company, you can buy the software and then sell it as a service to different businesses as your own.
Benefits of White Labelling Digital Signage For The Integrator
Digital signage resellers stand to gain invaluable when they partner with firms that offer digital signage solutions.Here are some of the benefits;
-Easy market entry
How much will it cost you to develop your digital signage solution?This will depend on how secure and bug-free you want the solution to be as well as the software it will run on.That said, you avoid all these hassles plus the possible complications when you resell.
-Joining the SaaS wagonwill maximize your recurrent expenditure
Currently, the SaaS community is more than $100 billion. It is also estimated that over 30% of corporate software will be offered as service by 2025. The same applies to digital signage. The opportunities will continue to grow.
-Quick deployment
The lesser the time you spend on creating a service, the more the time you have for deploying services.This means easy tracking of revenue along with more robust services as your business expands.
-Easily diversify
White label software comes multi-language support and can be readily embraced technically everywhere in the world.
-Sales and marketing support
Software data, hardware, video tutorials, and product PDFs are just some of the complementary services that come with being a white label reseller.
-Rebranded user interface
Reselling the solution doesn’t change the service. The only thing that changes is the logo and brand name to your desired choice.
-Your own pricing
You will be the master of the solution, setting various rules as well as competitive pricing that will enhance your bottom line.
Cons
-Less control of the end product
-Potential liability; you will have to take responsibility for any issues your customers experience
-Supply chain cost increases;You will have to incur the cost of obtaining and rebranding the service
-Not suitable for smaller brands:
-Newmarket risk;
How should integrators sell white label digital signage to customers?
For integrators, a good number of white-label signage firms have free pricing options that you to try before you start paying. Now, as mentioned earlier, white labeling allows digital companies to expand their offering without necessarily developing everything from scratch.
For instance, the Kirkland batteries that are sold and marketed by Costco is an excellent example of this arrangement.Very few people actually know that it is Duracell that manufactures the cells and then sells them to Costcoto label and sell under its name.
What should integrators look for in a white label partner?
-Do you have the same vision and goals? It’s a good deal
-Do they have software that is ideal for your business?if yes, sign the contract
-Do they have a solid track record and reputation
-They offer stellar support and service
-They have clear contract terms
-Can you test drive the service? If yes, partner with them.
How would digital signage companies benefit from a white label digital signage system?
-Expanded offerings quickly
-Land more and more significant clients easily
-Enhance your company’s brand with quality products and services
-You can focus on other essential issues like sales and marketing.