How much to Charge for Copywriting Services
Are you a copywriter wondering how much to charge for your services? Well, setting a copywriting fee is one tough decision every freelancer writer has to make. It is not always easy to decide which route to take, as there are various methods you can choose to charge for your services.
Some low-income copywriters earn less because they work with low paying clients or their quality of work can’t allow them to charge high. Some high-income writers earn relatively more because they know what to focus on in any project they put their hands on.
Most low-income copywriters have a standard way of charging for their services. They charge per word, per hour or per page. They may set a fee of $0.01per word, which implies if they write 1500 words, they will earn $15. They may also charge $5 per page, which means for them to make $1000 a month they will have to write 200 pages which may be tedious and not very productive.
Charging like a low-income writer is not a good idea because it may require doing a lot of work with less pay. The focus will be on the words, hours worked or the pages written and not the quality of work. This may result in low quality work and will hinder you as a writer to grow and improve your skills.
High-income copywriters earn 6 or 7 figures because they know how to strategies and use their skills to generate profitable gains. Most high-income writers know that their services are beneficial to their clients, so they do not shy away from charging high. Some common method that high-earning copywriters use to charge is per project or by percentage. They may charge a certain amount of money for five emails, ten blog articles and four land pages-this is per project.
They may also step in and help a client skyrocket sales, subscribers, comments and social shares. In turn, the writer seals a deal with the client to get a certain per cent of the income generated- this is by percentage. These kind methods are not as hard as you may think, all they require is good writing skills, focus, excellent out-put and a good negotiation strategy.
So, how much should you charge as a copywriter? Let’s see how you can decide your charging fee whether you are in the low-income or high-income copywriters bracket
- The first thing to have in mind when setting your charging fee is your level of experience. It is easy to explain your highly-priced fee if you’re experienced. But if you are a newbie or slightly experienced don’t be intimidated by this. As you continue producing high quality work, your level of experience will raise.
- Let your income goals lead you into deciding. Determine your monthly expenditure and compare it with what you want to charge. Don’t charge $10 an article if you have to pay $500 rent as it will cost you to write 50 articles to pay your monthly rent.
- Your target market should also be a factor to consider. Niches, like marketing, are highly in demand; therefore, clients are likely to pay high.
- Check what other copywriters are charging to be sure you are within what is reasonable to charge. Some writers do not share what charge as they feel it is competitive information while others lie about how much they cost. So, be careful as you do your research on this and also remember just because copywriter x is charging a certain amount, it does not mean you also charge the same.
- The complexity of the work is also a factor to use when negotiating for your pay. Some work is bulk, complex and requires a lot of time, research and analysis; therefore, charging high for such work is acceptable.
Takeaway
Do not underestimate your services by charging low. Whether you are in the low or high-income bracket, try using your skills and implementing strategies that will help you gain what you deserve. As the saying goes, if no one is complaining, then you are charging enough.