International Olympic Game Rio 2016

International Olympic Game Rio 2016

            Olympic Games Rio 2016 provided amazing days to global sports class and city celebrations. The athletes had an incredible performance with the first-ever Refugee Olympic team being talented and had a human spirit. Olympic Games Rio 2016 was an indication of the power of sports as a unity to the world and a clear demonstration that variation can be supplemented to us all (Radnedge,  2015). The worldwide Olympic partners embraced their ongoing support through giving support to crucial assistant and product to the committee organizing the event and helped in the provision of both games and Olympic values by the renovation of marketing energizing.

Nowadays, the Olympic Games are one of the most successful global media events. Sports associated with the Olympics are not only entertainment occupations but also a trustworthy business. In the sports world, marketing and promotions are essential tools for profit generation. Olympic Games Rio 2016 explored issues of marketing mediated effects and development of the game property. This study analysis 6p’s of marketing used in Olympic Game Rio 2016 as price, place, people, product, promotion, and process (Mullin et al., 2016).  For the Olympic Games Rio 2016 to be successful, the price was the primary determinant. Included competition, game identification, cost of all material needed, and value of the customer in the perception of the game. Promotion entails technology used in the Olympic Rio game 2016 advertisement strategies. It is composed of face to face selling strategies, media used to capture viewers, and direct marketing strategies. Olympic Games Rio location in Brazil determines the customer in interest as well as resources available to make the game successful.

Brent Barootes has more than 25 years in the sponsorship marketing industry and has delivered profitable sponsorship programs that are as a result of investments return for property holders. Being the President and CEO of the partnership group, he has worked on selling sports property for more than a decade. In 2001 Brent provided his advert to game sectors as a sponsorship leader; these included Coca-Cola, Bridgestone, Atos, Dow, GE, Mc Donald’s. Coca-Cola marketing campaign focused on Celebrating gold. Its main aim was to celebrate with the fans across the world after successful accomplishment. Atos sponsored IOC, a digital technology in which all Olympic Games would bring innovation for fans’ enjoyment in the world. Rio 2016 had high quality experiment for Bridgestone, which talked about pride in being the Olympic movement part. Dow partnership enabled a demonstration of technological change based on most pressing challenges like climate change. Donald’s provided a chance for kids to participate in Rio 2016 with other athletes; this created a memory for children and the best experience.GE partnership provided critical healthcare, water, and light solutions for the global Olympic Games.

Olympic marketing partners, in partnership with the Olympic Games Rio 2016, used several activation materials. Provided by partners to ensure that they comply with the policies.one of the activation materials used was monitoring program which implemented for Rio 2016 official rights protection, it aimed at identifying any piracy activity in marketing. Besides the piracy protection, the team was the head of ticket sales to ensure the Olympic Games’ success.

In conclusion, the Olympic Games have both positive and negative impacts on the economy (Donner, M. 2020).  Transport and housing for athletes are at operational costs. Cost effective might be worse for developed countries like Brazil, unlike in developing countries. Positive impacts on the economy are (Harrison, 2017): Job creation, high growth of the economy, opportunity cost infrastructure improvement, trade increase, additional foreign investment, and tourism.  Money generation revenues used to upgrade the facilities, and this might result in zero country profit. In most cases, hosting cities for the Olympic Games are the losers. They end up in positive net benefits under certain circumstances.

References

Donner, M. (2020). The Olympic sports economy. New York, New York (222 East 46th Street, New York, NY 10017): Business Expert Press.

Harrison, C. K. (2017). Sport business analytics: using data to increase revenue and improve operational efficiency. Boca Raton: CRC Press, Taylor et Francis Group.

Mullin, B. J., Hardy, S., & Sutton, W. A. (2016). Sports marketing. Champaign, IL: Human Kinetics.

Radnedge, K. (2015). Olympic and World Records. London: Carlton Books Ltd.

.

.