Mobile Technology
Abstract
Mobile network technology is a form of technology used in cellular communication and other aspects. It has a platform that allows many transmitters to send data at a go on one channel. The name of the platform is Code-division multiple access (CDMA). It makes it possible for many users to use a single frequency as there is no possibility of interference of frequencies from other sources. The platform keeps developing over the years.
Mobile applications and devices have significant benefits to their users in terms of location awareness, portability, and ease of access. Previous researches evaluate challenges associated with the use of mobile technology, proposed definitions of mobile network technology, and its applications in the modern world. Complex systems of computers have a broad customer base, making its use more vital. Because of that, companies see the benefits of developing and designing their devices with user development, and how it has made purchases simpler.
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Additionally, the application’s architectural designs should consider constraints such as limited resources, issues of data connectivity, display resolutions of the devices, and data entry models. The research paper presents a previous analysis of mobile technology, mobile technology, and meet most of the basic needs.
Mobile Internet Technology
State-of-the-art technology means the highest level of technique or device development. In some contexts, it refers to the development level arrived at a given time because of the methodologies applied at that time. Mobile networking means technology that voice or connectivity of data network by the use of wireless devices through a radio transmission solution. The most common application of mobile networking technology is smartphone devices.
Mobile technology and development are one of the fastest expanding sectors. Some companies use the mobile application to expand and improve their market segment and engagement with their customers. The trend is not only used by big companies but also by small companies for marketing and branding. To develop an outstanding mobile app, advancing technology to strategy and vision for the future growth of businesses. The demand for mobile apps is still high among users, and it is currently reshaping business operations. The following future trends of mobile app technology:
Wearable Devices- Wearable devices such as Apple Watch and Microsoft’s Holo lens show the transacting and computing transformations from digital to smart gadgets, and therefore giving opportunities to mobile app developers and makers of accessories. Smartphones are a personal area’s hub, including devices such as accessories, smartwatches, display devices, and other electronic devices. There is an interconnection of the gadgets and mobile apps to the supplying of information in a different way. Therefore, the next generation has mobile app development techniques.
M-Commerce– Analysts say that if users continue adopting m-commerce, there will be an increase in the trend in the next four years. The popularity of Apple Pay and Google wallet accelerates the rate at which people buy phones. For that, mobile app developers should come up with mobile applications that process transactions without using cash, debit, or credit, and thus having different payment processes, which is convenient.
Enterprise Mobile Management (EMM)- EMM involves a collection of people, processes, and technology using mobile computers to make work easier in business. The major EMM feature is an application, security, and financial management. Also, it contains mobile device management, management of mobile apps, synchronization, and sharing of files. The features deliver a broad range of the requirements of mobile management in all operating systems such as Personal Computers, tablets, and smartphones. Besides, it shows future evolutions and convergences of some mobile management, supporting security and advancement of technologies.
Innovative Mobile User Experience Design- Every company that deals with mobile applications need valid data and content display on their mobile user interface to have an excellent user interface. Some popular companies have their new pattern that represents intuitive design and interactive interface. The designer then creates an app that adjusts the challenges associated with mobiles, such as the attention of a partial user and interruption (Parkinson et al., 2018). Mobile apps prefer technologies with unique features such as content manager, and circular design patterns interactive content player. The elements create an augmented reality by permitting customers to interact with the content directly. The applications set quality standards for a superuser interface, and every company should ensure it incorporates new skills to meet the expectations of the consumers
Application Performance Management- In the testing of applications, some factors are non-deterministic in nature and direct performance bottleneck of the mobile network. However, monitoring tools such as Application Performance Management have increased testing assurance and quality. Besides, it makes app behaviors more visible, delivers statistics that help in the adoption of operating systems and devices. Also, it monitors the behavior of users to enable verification of the success of app features. The tool offers benefits of performance among networks that have virtual parameters. It is a requirement for a business to have tools that help monitor resources the applications use.
The Future of Mobile Technology
The mobile application plays an integral part in the digital world. There is a hike for the proficiencies that develop apps. To be able to upgrade app development strategies, the business should keep informed of the development of the following trends:
5G Technology– 5G network affects the way people use applications and also creates a data-intensive environment that facilitates and enables developers to have new markets. It promises to make mobile connectivity reliable and improve the experience with smartphones by the provision of low latency and increase the speed of data faster than the 4G. Organizations will be able to automate new core processes and deliver to their consumers’ improved apps for capturing, presenting, and sharing crucial information.
Cloud-based Mobile apps- Cloud technology has a considerable influence on the world of mobile app development. Developers have taken advantage of the ability of the cloud to store data in cyberspace. Cloud technology enables developers to invent applications that are not limited to the device’s limited internal storage. Placing an application’s data in the cloud allows users to run and access applications without necessarily installing them or getting concerned if their device’s space can support the application. Enhancement of storage capabilities makes cloud-based applications increase their productivity and make development faster and easier, too. Expectations are that the popularity of developing a cloud-based mobile app will rise in the future.
Low-code or no-code development- Businesses that think of growing their profits continue to face employees’ expectations and shift of consumers towards mobile and digital experiences. Managers of such businesses focus on the development of custom software and solutions to mobile applications. However, some enterprises discover they lack resources needed to develop and plan their mobile product in the house effectively. For such enterprises, low code or no-code development is widespread. The low-code development removes the in-house personnel needs to have coding knowledge, while no-code development does not require the expertise of coding. The trend will soon replace the traditional coding.
Artificial Intelligence, Machine Learning, And Voice-Enabled Personalization- Users of smartphones need more personalized experiences with applications that respond to their needs. Therefore, the next generation of mobile apps is likely to use AI, machine learning, and voice-enabled personalization, making them more interactive and intuitive, delivering personalized experiences. Also, AI and machine learning makes it easier for an application to learn the previous usage patterns and actions of the user. By doing so, the app can implement measures without being instructed to do so. For instance, the next time a user does online shopping, he or she will be guided by the application to select their products without necessarily searching for them manually. For example, the next time a user shops online, the app itself can guide the user to their desired products without having manually to search for them. Voice-enabled applications allow similar benefit as technology continues to grow. Although currently, it is impossible to hold a full conversation with a virtual assistant, they have become more efficient at understanding the context. During application development, the use of voice-enabled apps makes it easy for consumers to reduce or eliminate manual effort by using the natural language and hence making it faster and easier to carry out tasks.
Managing Networks with Next-Generation Technologies
Performing more with less is not easy. Leading-edge technologies usually, the operators and mobile developers meet their requirements on their systems. Equipment of network has become sophisticated than before, and analysts permit wireless operators to decide smartly about the deployment of capital and adjustment of their networks for the maintenance of quality services. The change to small-cell systems towards next-generation technologies is a significant step. Recently, mobile networks have expansive cells with modest capacity. To be able to fix problems of service that affect only a small region in a cell, an operator enhances coverage of the network and the entire cell’s capacity, which includes areas with excellent services. Now, advancements in technology have enabled wireless operators to operate and set up dense networks of high and small functions. Upgrade of such systems is cheaper than an update of giant cells. Also, it is flexible, powerful, and relatively affordable to acquire and run a piece of network equipment.
Making Purchase Recommendations Using Mobile Network Technology
As competition increases in the marketing industry, the price cannot maintain the customer’s loyalty and satisfaction. Customer satisfaction in a business is significant than price. Big companies generally focus on customer care and service. Customers know that they should have a perfect unforgettable shopping experience. Unsatisfied customers shift and start buying from competitors and spread the word on the poor services offered by your company.
Ways Mobile Network Facilitates Customer Satisfaction.
Excellent customer service involves making sure they get both functional and emotional satisfaction. Emotional satisfaction deals with the customer’s service experience, while technical achievement entails service performance. A company that wants to attract and retain more customers should ensure both functional and emotional satisfaction. The following are the benefits of using mobile technology in marketing:
People can easily access the internet through their smartphones- The number of people who use internet through laptops and desktops has dropped significantly. Also, the number of people who browse primarily through their mobile devices will increase (Mathews et al., 2016). With this, a client will get information about a product and shop for it online and, therefore, becoming more convenient.
People conduct More E-Commerce businesses via mobile phones- Approximately 50 % of e-commerce sessions happen on tablets and phones. However, some e-commerce websites do not have useful features that offer quality and positive shopping experience on smartphones. Absence of responsive websites that reply to consumers, receive complaints, and feedback is likely to have reduced conversation rates from online shoppers.
Mobile Technology Changes Web Surfing Habits of users- People who browse from the internet through their smartphones, and tablets are not likely to decipher a difficult to have an understanding of an advert than someone using a computer (Duan & Wang, 2019). Someone using a mobile device is expected to switch to a new web page or application immediately if what they see is not relevant.
Social Media is Mobile- Most popular applications on android phones and iPhones enable users to have access to their social media accounts, meaning most marketing efforts should be on social media platforms.
Mobile Technology makes it possible for Location-Based Marketing- It is easy to access the approximate location of a user. For mobile devices with Global Positioning System (GPS), the applications display the user’s location and any possible interests and offer at nearby stores, and thus giving tremendous business opportunities.
Benefits of Mobile Technology to Customers
It ensures consumers remain current- The world is dynamic with new products, trends, issues that emerge daily. With the rapid changes, consumers need to always stay on top and updated with the current points. Therefore, the internet serves as the best platform to keep customers current. They seek and consume information quickly, making it a great way of accessing engaging and relevant content with essential details. Customers can find any changes to a particular business website.
It provides quick service and convenience- The world is moving fast with consumers who want to efficiently and quickly access information. People treasure time and do not want to waste it. Web helps them to make purchases fast and get information quickly. Customers get convenient and quick services any time they need them and can access adverts at their convenient time. It is easier than physically going to a shop.
It helps create good relationships- Growth of technology and the internet has made customers critical about brands. They quickly access information about brands, which makes them have more opinions and perceptions. Therefore, they can quickly form a relationship with the brand of their choice (Tang et al., 2019). People can quickly learn about products and companies and thus building trust and be comfortable purchasing from that brand. Also, customers can easily connect with businesses and can efficiently market directly with the store. Customers feel valued and receive a positive shopping experience.
It gives 24/7 access- Some uncertainties may lead to the closure of the premises of the business, but the internet is continuously available regardless of the season or time of day. It means that people can access information about a company, service, or product. They learn about the business at a convenient time. For instance, if they want to purchase a product at midnight, they can conveniently do that, making it easy for them to access every service and product. In case of any inquiries, they can quickly receive answers from online searching (Lan et al., 2019)
It builds a personalized experience- All customers want to save time and feel customer valuation. With the internet, it is easy for a business to make a personalized experience with every customer. With this, customers do not only feel valued but also enable them to access relevant marketing material of their interest. Businesses target consumers based on their interests, demographics, and shopping habits, meaning people see appropriate materials as no one wants to waste their time seeing irrelevant content. If products align with customer’s interests, they can easily engage with the business, ceteris paribus. Customers have a positive experience through personalization. A company should advertise goods or services that the customers need or want or frequently request.
It offers customers with options- Users can access many different products and services. Every product has options in terms of quantity, color, or style. For example, a fashion store has millions of different styles, designs, colors, and quality of clothes. Therefore, customers have many options than before, as they all like varieties and various options to choose from. Customers want choices when the options have significant differences between them.
It provides customers with clear information about the product- When customers want to purchase a product, they depend on the labels of the product to know how to use it. Failure to include precise details of the product makes customers not sure whether to purchase the product or ignore it. With internet development, customers are receiving more information than before, meaning they have more knowledge about that particular product, making them make informed purchasing decisions. Individuals can also share the news of the product based on the content of the business shares. Therefore, product information should not be ambiguous.
It is easy to obtain quality goods and content- Customers continue to browse the web for quality content and useful information. They collect material from different business platforms that help them acquire the needed knowledge. The creation of content is the right way for a business to reach its audience. It is a way of informing the audience. It helps meet the audience’s needs as they get answers. By that, they can easily engage themselves with the business for a more extended period, and thus know and become familiar with the brand, its products, and services.
Conclusion
Currently, the internet has a 4G network that facilitates data transmission with high speed in channels, making internet surfing easier and simpler. In the future, mobile devices will be environmentally sensitive and utilize the available inbuilt sensors and the simplicity of data transmission. Smartphones will be tracking personal data of the user, and predict correctly the intentions of the user of browsing or why he or she is using the internet. To accomplish that, keeping track of the earlier tasks performed by the user is essential (Islam et al., 2016). The next generation of mobile network technology will have the ability to know the exact position or location of the user or the device. Also, the use of Omni-touch will help the user access functions by using the finger touch as it has a sensitive touch interface. The arrival of mobile has helped the human generation in so many ways. Among the benefits are they are useful in case of emergencies because of more accessible communication and thus saving lives. Mobile devices ensure safety as families can communicate with each other easily.
In conclusion, mobile technology development will keep evolving, and more features will come up to make life a lot easier and meet most of the basic needs. Over the years, the uses of mobile network technology are diverse, and slowly replacing landlines and post offices (Brown & Wang, 2018). The mobile technology only dealt with simple mobile devices for messaging and making phone calls. Currently, it is developing multi-tasking devices for internet surfing, GPD navigation, instant messaging, and game playing. Analysts posit that the future trend of mobile technology lies in mobile computing and wireless networking.
References
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