Commercial advertisements

Commercial advertisements

Advertising is a marketing communication that consists of the employment of an openly sponsored as well as non-personal message in the promotion or the selling of a product service or an idea. The principal sponsors of an advertisement are the typically the businesses that are willing to promote their products and services. Advertising is mostly conducted through the social media platforms inclusive of the traditional media such as the use of television, radio, newspapers magazines or direct mailing

Commercial advertisements often are focused on increasing the consumption of their products and services by branding . This brings an association of product image name, bringing certain qualities across the minds of the consumers. That being the main objective of the business entity converting the technical information of the products to a social expression that is elaborate across the minds of the consumer, thus increasing the sales volume and boosting the revenue accrual of the firm.

The advertisement is considered a critical element in the advertising communication process. With it being the thought, image idea thought, or even other forms of information that the advertiser is willing to convey to the target audience. The mode in which the advertising message is presented is eventually essential in the determination of  its effectiveness.an ideal advertisement is expected to drive the command as well as drawing of the attention-holding of the interest, arousing the desire of acquisition of the product and the elicit action

A compelling advertising message should purpose on ensuring that it includes large and visual content, with the advertiser expected to create and locate an appealing idea theme or even a unique selling proposition. advertising appeal referring to the approach which the advertiser adopts to ensure the creation of attention and attracting the interest of the consumer with the development of influence to the customers feelings concerning the to the idea service or product application of differentiated methods of appeals, advertising can persuade the customer and influence their decision towards the products under the advertisement

The non-verbal and the visual elements used in the execution of adverts are critical players in ensuring that that the customers are attracted. Many businesses are using the advertising forum to create the attention of their products. Convincing the customers on the convenience of their products are seen mostly engaging limited written information and broadly focusing on the visual elements in the conveying of their relevant information, which is seen to be much appealing to the customers. The usage of visual elements in the elaboration of the intended message to the consumers but is also seen as a way of reinforcing the advertising claims. Audiences often derive impressions or imaging characterized by the illustrations of the pictorial representation that is created by the adverts that intrigue to an immediate recall value

It guarantees a good relationship, connectivity, and trust between the two parties that is the consumer and the advertiser adding value to the product. Since the advertiser expects to create a favorable attitude relating to the product, which results in the creation of positive actions in the mind of the consumer about the product under the advert.

The  advertisement uses the following visual elements in the derivations of the comic perceptions with their application impacting and influencing the decision of the customers by elaborating the technical information of the advertisements to logical knowledge and clear understanding of the products by the target market this affecting their state of mind and preference on the products advertised

Cartoons

From a collective judgment and opinion, a cartoon is sometimes satirical or a comic drawing. Away from the shared knowledge cartooning is a powerful tool of communication, that is also a sharp weapon that ridicules the unjust and provision of a platform that molds public opinion besides the creation of humor. With the combination of perfect wit, punch, and satire, the cartoon genre has developed a separate objective for itself widely in the communication world, particularly in advertising. The word cartoon can be interpreted in two aspects mostly on the visual art and illustration as well as its applications

A cartoon is in the form of two dimensional illustrated art method. With the particular definition having have changed from time to time, with the modern usage of the word describing it as a typically semi-realistic or nonrealistic painting main intention being humor and satire, despite the application of cartoons on magazines and newspapers presently its effects can be felt in the audiovisual advertisements banners and films and many other related materials, nurturing the cartooning as a beautiful art of expression

Comics

It is a visual medium that is used for interpretation of ideas through images and is mostly combined texts and other visual information. Different scenarios it is described as the arrangement of pictures in a particular format to tell a story. The most common forms of comics are inclusive of comic books, gag cartoons, editorial, and comical strips. This platform has been most relevant in the derivation of the expected message by the advertiser to the customers most conveniently in a comic way that persuades the customers towards the purchase of the goods under advertisement

Advertising media

Despite the wellness in the design and appropriateness of an advert. The realization of its success is dependent on whether the ad is communicated or conveyed within a favorite and applicable media or not. The selection and choice of the media for advertising is a critical decision in the advertising area. With advertising media being broadly classified into two categories; the print media and the electronic media. Print media comprises newspapers, journals, magazines, posters brochures catalog, where the electronic media are referring to the broadcasting media mainly encompassing the radio and television. Emerging advertising mediums are inclusive of the internet digital web as well as online advertising

It happens that most of the original and brilliant advertising concepts will be wasted if they fail to be presented through the right media and in the right place within the best time.  Therefore the selection of the best and appropriate media is dominant in the achievement of the goals and objectives of the advertising.an advertising media acts as a means or driver of delivering the intended message .it is a means in which a piece of advertising information is conveyed to the respective readers’ customers viewers listeners as well as customers

The print is one of the oldest methods of advertising media. The advertisement is the most popular and most effective method of publicity. The contribution of the print media in the provision of information and transfer of information is recommendable. This has made the advantage of establishing a more prolonged impact in the minds of the consumers influencing their decision on the products under advertisement

Electronic media

The broadcast media is the inconsistency of radio and television, and it involves the publication involving motional pictures and video within a recent time web and internet. The radio nature is audio appealing only to the sensing sound i.e., the ears, with its coverage widely spread enabling it to cover a wide range, including the most remote areas. This is helping the advertisers’ message to be conveyed publicly. Television is an advertisement forum which is more attractive since it has an audiovisual medium that is appealing both to the s9ight and sound senses. Thus making the message being conveyed to look more beautiful and enjoys a widespread coverage in comparison to the print media.

The play of visual elements is an important objective in the derivation of the attention of the public and promoting the sale of a product by advertising widely. With the illustrations through the photograph being the major elements that carry the targeted information to the audience in some cases, the visual elements may fail to bring out the desired expectations due to the lack of appealing content for the customers. The selection and scrutinization of the appealing method is important