Spencer and Frank case study
Did the company do the right thing to fire spencer and Frank?
I believe the company did the right thing to fire the two. This is because they accessed the company’s private rooms without the knowledge of any other employee. The fact that the computer systems software stored in that room are sensitive; the company would doubt the reasons for entering the room
Do they have a legit lawsuit against sex discrimination?
The two have no legit lawsuit against sex discrimination. This is because the company did not fire them because of the sex orientation but because of breaching security. Sex discrimination occurs during hiring due to gender consideration or being terminated from a job due to sexuality. Don't use plagiarised sources.Get your custom essay just from $11/page
The issue of at-will employment
At-will employment refers to a situation where employers can fire employees without giving them a warning. In this case, at-will employment has been practiced since the company does not provide them with a warning. This action is valid since it can be used in a situation where employees don’t have a contract, and for this scenario, both parties were not employed on contract.
Right to privacy issues
Both the company and the employees can complain that their rights to privacy were violated. Firstly it was wrong to expose their sexual relationship on the camera. Secondly, the employees violated the company’s privacy by entering a room with confidential software.
Deontological ethics is a system that judges the actions based on morals, while utilitarian pieces of advice that action should be taken into a positive outcome. Virtue ethics refers to judgment based on the honesty of actions. From three theories, the company should have made the decision based on the honesty of their actions and why they choose to do that.
Business plan
12 traditional steps of a business plan
- Executive Summary
- Founder (team) and business leadership.
- Product or Service.
- Market and sector.
- Distribution and marketing. …
- Co-workers and business coordination. …
- Legal form. …
- Chances and risks.
- Capital requirements
- Financial plan
- Further documents
- Right measure
Executive summary
House scents are products making a large part of sales in household products. Almost every family wants to have a home scents product that elimination odor or bad smell in the house. From the research made before generating our idea, we found the need to come up with a more innovative that reportable and can release scents automatically. Although many people are producing house scents, consumers don’t seem comfortable with the ones in the market. For this product, it will sell globally, but we choose to begin with a small segment to test the market. It is vital to consider all marketing strategies to use since it’s the only way to get to the customers. We shall ensure that the product meets the standards of consumers. Most of the products in the market are not in a position to kill bacteria, causing the odor, and this will be an added advantage to our product.
Market and sector
The target market for our product is the homeowners. We choose to sell our products to people from 18 years and above because, in one way or the other, even a student has a house. From our study, this is the segment interviewed to show the need. We shall place our shops in a strategic area where customers can reach us. Therefore, we shall consider suburban cities and towns as the most accessible area. Also, we shall distribute our products in supermarkets and shopping Malls. This is because they are in particular areas where the paper goes shopping. In towns, we need to make sure that the shop is situated in a busy street for accessibility. Successful businesses are positioned in strategic areas where Target customers can view it from far.
Distribution and marketing
This is the essential step in a business plan. This determines how the product is going to be distributed and the strategy to market it. By the time you launch the product, it is vital to have a strategy that will help you market for your product. Failure to do this, the product will not gain popularity. In this case, our marketing strategy will be promotions and advertisements. We shall begin by advertising on TV channels and radios because they are commonly used. We shall target the prime hours when people are at home because it’s the time when most watch TV. We will be required to give promotions in the form of discounts and buy one get one free. For distribution channels, we’ll have a wholesale shop that will be supplying to retailers and retailers to Consumers. We shall ensure that the distribution is well connected for efficiency. This means that we are required to produce in bulk for consistent supply
Co-workers and business coordination
For this business, the three founders will head the business activities. Since we cannot handle all the processes, there is a need to hire more workers. These will include people working in the manufacturing sector, packaging, and distributors. The employees will be paid every month, but the marketers will earn on commission. This is to ensure that they work more on improving sales. One of us will become the CEO of the company and will lead the coordination strategies. We shall ensure that the books of account are reviewed monthly to check the losses made and profits. Every day the total sales should be recorded to ensure the consistency of sales. All the employees should be ready to comply with the failure of the rule to which they will be fired. Since the management is one, all orders should come from heads of department who in turn receive instructions from the manager