All You Need to Know When Hiring a Social Media Audit Firm – NetBase
Social media marketing is increasingly gaining popularity. As the number of social users grows across social networks, more and more brands find it convenient to drive awareness for their brands. Since competition is stiff, it is essential to check on the progress of your brand these platforms. An effective way to gauge your brand performance on social platforms is to conduct a Social media audit. It will enable you to have a clear record of your business and identify any gaps that may need improvements. To achieve an effective social audit, its recommendable to hire a qualified and reputable firm.
How to Choose the Best Social Media Audit Company
Qualifications: Hiring a social media audit firm is a crucial decision. Meaning you’re finding a partner whom you’ll rely on a long term basis to provide vital company insights to business drive growth. Therefore, you should ensure that the firm you hire has high expertise in the industry. Make sure they are accredited and registered with relevant professional audit bodies. You can also check on their website to see what they offer.
Industry Experience: A perfect audit company should have vast experience in the industry. If your potential audit company is experienced, you’re assured of high quality and efficient services. Remember that quality services can add significant value to your business. Similarly, experienced companies like NetBase offers reliable services that can improve your business performance.
Use of High-End Technology: Social media is ever-evolving, so is technology. If your potential social media audit company is using some old technology to analyze data and perform auditing, then you need to work overtime to challenge your competitors equally. A perfect audit firm should be equipped with advanced and latest technology to be able to address social media issues adequately. For instance, NetBase uses the next-generation artificial intelligence technology to collect, analyze, and interpret data to provide proactive insights and future based advice that increases your return on investment value.
How Long /Much Does a Social Media Audit Take?
A social media audit is evaluating and reviewing you’re your social media marketing strategies to ensure they’re correctly functioning. So, it shouldn’t be a one-time undertaking but a continuous exercise. Also, remember that the social landscape is constantly evolving. Meaning regular updates are necessary to keep your marketing strategies relevant and review your investment to evaluate your ROI. Therefore, you should expect to conduct your social media audit after about 12 to 18 months. It would help if you worked on your budget to ensure whatever you invest gives you the highest return on investment. However, it’s essential to know that there is no standardized social media audit price, so costs vary from firm to firm. Expect a rough figure ranging from $2,000 to about $10, 000.
Regardless of the cost, a reputable social media audit firms should help you uncover business gaps that can be filled to improve your brand. Similarly, they should provide you with useful, transparent, objective, and authentic advice to enable you direct resources your resources to for maximum returns. The social experts should also help you identify working strategies from those that are not working. You will never go wrong by trusting NetBase to add value to your business and provide you with long term strategies.
NetBase
NetBase is a top-performing social analytic firm that delivers fast, reliable, and accurate customer insight to help you understand how to perceive your brand and lets you know where your stand at the market competition. It also enables you to improve your marketing strategies to push for brand awareness. Additionally, NetBase’s high expertise allows you to bury a bad reputation as well as track any emerging social issues and communicate them in real-time to prevent brand damage.