The Azores Islands Media Relations Plan

The Azores Islands Media Relations Plan

The Azores is a collective name for Portuguese groups of Islands in the Northern Atlantic Ocean.  The nine Islands are known for raw natural sciences and beautiful natural scenery that compose of lakes, waterfalls, and Green Meadows. The Islands of Azores is gorgeous and unique on their way, and each Island differs from another. The Island varies with the rest of the Island due to its lovely scenery, such as the Crater of extinct Corvo’s old Volcano.

Goals of the Media Relation

The primary objectives of the media relation are to market the Azores Islands. Secondly, the media relations campaign aims to promote the tourist attraction sites in the Islands.

Target Audience

The primary targets for the Azores Islands media relations include music lovers, shoppers, and Historians to learn the environment. The marketing program targets tourists with the desire to visit the country during the summer.

Strategies

The strategy of the media relation campaign is to highlight the distinct features of the groups of Islands in the Northern Atlantic Ocean.  The campaign can include potential activities for prospective tourists. The three significant activities one can try while at the Islands include Bird watching, Diving, and Hiking.

Tactics

The primary tactics for marketing the Island include the use of Press conference and News Release. For instance, the tourism board can organize a feature program to be aired on a travel show such as the Discovery Channel or the Travel Channel. In this case, the media release can focus on the activities that one can do at the Islands.  In particular, the marketing of the country should include a broadcast that promotes Portugal as a tourist destination with the pitch “Where in the World is Carapacho.”