Impact of sexual message advertisements on the mental development of teenagers

Impact of sexual message advertisements on the mental development of teenagers

Today, ads are centered on stereotyping people’s actions and characters, conferring to their gender. It, thus, confines the chances for the children to attempt everything in this world and not to be frightened to do “men’s” professions. The female is perceived as an erotic or attractive entity in the advertisement. That, in turn, may form a state view in young girls’ thoughts that they have the only drive-in their lives, to be anticipated by men. Messages sent by advertisements create an idea that woman is another product of the market, which can be bought as an addition to the car, alcohol, or any other promoted items. It is problematic to believe that advertisements have an assenting influence on people’s lives, specifically on young age groups, since the depiction of women and men is distorted. Such illustrations, based on partial, sexist bias, may easily upset children’s intellectual growth and cause severe problems with self-esteem.

Calvin Klein devised an ad which illustrated an image of a shirtless guy who sprawls on a sofa while two beautiful fresh light-skinned ladies rest on him. Still, in the ad, it appears a text message, “Ha-ha! A light threesome never hurt anyone.” The product advertised in this case is known for risqué campaign for the digital era with a new jeans campaign, which mostly features young individuals sexting, or even sending sexually unambiguous text messages (Stanković, Jelena, et al. 192-205). Additionally, every ad in the promotion encompasses a confrontational image, the lyrics of a sexually thrilling text message, and an alluring tagline: “raw texts, real stories.” Such photos tend to lure adolescents into developing sexual feelings, which are driven by peer pressure got from tempting sexual images. They thus end up tuning their mentalities to sexual matters and also develop preferences of such products not because they have purchase interests but being attracted to sexual content or imagery in the ads.

However, sexualized advertisements are mainly preferred by most companies to facilitate the attainment of their promotion objectives, and more frequently, the sensual campaign fails, as well as imageries to divert external market affiliates from product remunerations and to fail to build stakeholder worth. This situation is exemplified by the fact that the sexy pictures of women who are engaged in ads usually weaken courtesy and respect. Thus social values are dishonored. This is because the images are actualized, and therefore children and adolescents have a clear vision of the nakedness and sexuality of women. They end up developing unhealthy erotic desires and thereby falling human reality to the fulfillment of sensual wants (Hust, Stacey JT, et al. 328-338). This primarily impacts the mental development of teenagers since their senses are diverted to sexual matters. Kaltmeier’s article on selling ethnicity illustrates sexual objectification as contributing to the ignorance of women’s character and self-respect by simply turning them to objects. Quoting, he clarified that, “her sexual parts are detached out of her person, and are regarded as ordinary instruments,” relevant for advertisements aimed at luring men and especially teenagers by tuning their minds to sexuality judgments.

Summing up, these sexually evocative pictures often represent women in sexually symbolizing means, and this is chastised on the fact that ladies are perceived as erotic entities rather than as people, in somewhat all ads. However, studies demonstrate the distinctive stereotypes of women and men, where women are regarded as homemakers who generally depend on males, and men are engrossed in women as sensual entities. Subsequently, another ad used to trade the “Fat Ass tequila” uses a sensualized image of a lady in a bikini and set the extract as she just came out of the beach or swimming pond. This is absolutely an erotic image since her outfit scarcely shields her body and leaves petite to the imagination since her light-skin thighs are displayed (Middleton, Karen, Sarah Turnbull, and Mauro José de Oliveira 1-20). Consequently, the ladies’ image is condensed to a connotation with the “Fat Ass” product, meaning she is just a “section of ass.” All these pictures portray the wish of advertising companies to allure adolescents who are regarded as sexually active. Thus they end up developing sexual desires grounded on the sexual images of half-naked women in adverts. Additionally, the sexual images lower the self-esteem of young females since they feel as mere beings that are only purposeful for sexual activities. The use of female sexual pictures is, to some extend, based on races since only women who are light-skinned are preferred in most ads.

Bibliography

Stanković, Jelena, et al. “Effects of women representation in advertising on customers’ attitudes.” Marketing 49.3 (2018): 192-205.

From this article, the use of the women pictures in advertising initiates or expedites the creation of the societal approaches besides the customer’s comportment, which is discernable in both rational and emotional levels. This aids undeniably led to the production or establishment of the psychosomatic effects more so to the teenagers and children since most of the pictures incorporated in advertisements are of women with light skin who are generally half-naked. Stereotypical exemplification of women in advertising can be found in all kinds of ads such as the television plus internet commercials and billboards. However, the paradox which most of the women face with no apparent connection with the product or service being advertised raises various questions in this article. Whether frequent use of women’s pictures in advertisements is necessary. Besides, this article puts a woman in a negative context since the increased use of the photos of the women mostly with the light skin has led to the establishment of adverse effects on personal contentment and self-confidence. This is usually opposed to the principles besides the morals of advertisements, which is accomplished to attract customers, thus fluctuate their approaches or outlooks towards procuring them.

Hust, Stacey JT, et al. “Viewers’ Perceptions of Objectified Images of Women in Alcohol Advertisements and Their Intentions to Intervene in Alcohol-Facilitated Sexual Assault Situations.” Journal of health communication 24.3 (2019): 328-338.

The authors of this article emphasize that sexual offensives simplify the advertisement of alcohol and the making of ads for these adverts. This poses a severe problem on university campuses, and spectator interference amongst the adolescent students since they are fascinated by sexual images of women. However, several factors are connected with sexual assault circumstances, which are based on the media’s ethnic writings, which link alcohol intake to sexual accomplishment. Consequently, the disclosure of such content may be adversely related to people’s intent to interfere in liquor-enabled sexual attack circumstances. Thus, the recent study examined if revelation to and discernments of actualized pictures of females in alcoholic brew ads were allied with university students’ intents to interfere in liquor-facilitated sexy attack situations. Undergraduate university scholars were casually allocated to view three liquor ads that whichever encompassed greater-actualized or less-objectified ladies, and after that, they testified their discernments of the ladies in every one of the advertisements, and their aims to mediate in sexy attack or bias circumstances.

Consequently, categorized deterioration evaluations specified that teenagers’ insights of liquor ads moderate the association amid disclosure to actualizing liquor ads and intents to interfere in sexy attack circumstances. This article, however, demonstrates that advertisements encompassing images of women impact the self-esteem of adolescents since they are pictured sexually. Therefore, their psychological development is directed to sexual matters, and they end up preferring the products advertised. This conforms to the conclusion that women are viewed as subjects for advertisement so that they attract people with their beauty outlook.

Middleton, Karen, Sarah Turnbull, and Mauro José de Oliveira. “Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?” International Journal of Advertising (2019): 1-20.

The playwrights of this article accentuate that the persistent use of the feminine labels in publicizing many products has ensued I to massive impairment to both ladies besides the teens inside the society.  Consequently, ladies’ labels might certainly upset teenagers’ psychological progress plus cause severe complications with self-esteem since they are based on prejudicial sexist prejudice due to the use of the half-naked lady images. Thus this article scrutinizes how the formation of the woman labels is consequential into the negative impression to the teens besides kids due to the integration of the female’s images exclusively with light skin hence leading to the intensification in the progress of the psychological glitches once the kids come across such pictures in billboards. Through carrying out many qualitative interviews with the publicizing inventive practitioners, the investigation or the study discloses their psychological models of the feminine stereotypes.