Brand Strategy
Discussion
Today, social media has turned out to be among the most effective ways of marketing brands and making money out of it. The brand strategy, as portrayed by Lim (2019), is one way of using social media to earn an income. First, one must understand how to make money using the platforms before venturing into any business. The second thing is coming up with the best content that attracts many followers. An engaging platform attracts brands who are willing to become partners. Helping the brands reach their target audience fast and easily will help them make more profits. As the account owner, you will also earn from the brand.
I agree with Lim that social media branding is making use of the right methods consistently to engage your target audience. One can quickly build loyal fans as well as eager customers, depending on their brand strategy. Knowing what your brand stands for is key for a successful platform. Also, teamwork is essential since people are not qualified in all professions. Many people have ventured into social media platforms with similar strategies. What makes someone stand out is the ability to be creative and have a unique way of presenting your brand. According to Lim (2019), being more open about her life and being real boosted her engagement with her followers. This brand strategy is helpful to upcoming influencers and those who want to own their brands.