globalizing a company

 globalizing a company

Abstract

Globalization is the process of expanding the operations and services of a company form the home market to international boundaries. Many companies in the current day use globalization for expansion of their demands which increase their sales, influence and profits earned. Cola is among the successful companies that have utilized this strategy to promote the growth of the company to an international level and succeed in the competition. Coca-cola is the flagship globalization has helped the company to lead in the sales of the non-beverage drinks. The company, therefore, implements several strategies to increase the sales of its products outside the United States of America. In a normal market, there are many challenges, especially when it comes to selling and operating internationally across the leadership of the company and the integration of the objectives in the branches around the world. There are hence many challenges in globalizing a company and yet retaining the strength to overcome the competition in the market. The financial stability of the company is, however, a significant advantage because it makes it easier to implement effective global sustainability.

Introduction

The companies around the world compete and operate globally because of the availability of factors like technology that facilitate the management, advertisement and growth of the international operational bases. Globalization is common in big companies which have already made it in their home market and need to expand their sales and operations to other countries around the world.  Such countries, therefore, implement many strategies to facilitate this process and enable the growth and competition in the market give logical returns with respect to the investments made. The demand for different goods and services around the world has increased highly over the years because of the increase in the world population. This has made many manufacturing companies to increase the number of products and the bases of operations they have in the globe. Globalization is, therefore, among the strategies that companies implement to have the capacity to meet the demand gap in the market. When globalizing the company need to focus on major issues that will affect this process like the administration, operational policies and the rules and policies on the products and services in a particular country. Different countries have different rules and regulations, and a foreign country needs to uphold these policies in order to be given the mandate to do business. Globalization in the Coca-Cola Company is one of the most successful, considering the returns the company has and influence worldwide. With many competitors in the non-alcoholic beverages like Pepsi in the market and still excelling globally, it shows that the company has implemented very effective strategies both in the administration, products, marketing and customer retention in the globe.

The globalization of this company has mainly been influenced by the strategies that are used. The company focuses the markets in the world that have the highest probabilities of integrating with its operations and providing a wide operational base. The company focuses on countries that are underdeveloped or have been through hostilities like war because it is easy to penetrate in these markets and get the attention of the markets. However, globalization started in Coca-Cola by establishing branching in influential countries in the world like Europe, Australia and South Africa. This helped the brand to be known by many people around the world, giving it a good reputation and making it easier to enter in the third world country and dominating in the on-alcoholic beverage. With endorsement and support from international events like the Olympics, Fifa and even the world war, the consumption of this drink increased worldwide besides the fan base. In the 21^st century, the country the company’s products were involved in social issues which introduced a different type of marketing internationally. With the provision of help in self relief in an earthquake, terrorist attacks and UN AIDS initiative besides other philanthropic ventures and sponsorships win NBA and television shows. This was an effective marketing strategy globally which gave it a better reputation, thus influencing many customers around the world to choose their product.

Coca-Cola undertook many strategies to make penetration in the global markets possible and excel in competition compared to its competitors like Pepsi. It is obvious they were many challenges all through, but the initiatives of the company and effective management strategy facilitated the global objectives. The financial ability of the company due to the large sales made in the world continued to give it the capacity and influence in all the new countries they expanded their brand. The operations of the company are undertaken effectively because the working team around the world is paid well; there is enough capital to invest in marketing and establishment of new working bases.

Research aims

This research aims to discuss and analyze all the initiatives, strategies, factors and challenges that the Coca-Cola Company has undergone to implement globalization successfully.

Objectives of the research

1. To identify the challenges that the company undergoes in the implementation of globalization in developing countries in the world like Kenya and India
2. To analyze the effectiveness of the company’s strategies used in facilitating globalization
3. The strategies that the company uses to ensure that all the branches in the world integrate and meet a common goal within common administrational and operational bases.
4. The strengths and weakness of the company at the global market level
5. Recommendations of the steps that can be taken to make the global market of the company overcome the challenges

Research question

1. How is the Coca-Cola Company working towards the achievement of sustainability across the global market?
2. What approaches does the company use to uphold sustainability in all the operational bases around the world?
3. What advantages does the Coca-Cola Company have over its competitors like Pepsi across the world?