What was Volkswagen thinking

What was Volkswagen thinking

A communication process is useful when a respondent understands the message clearly. In any concept of communication, the answer is bound to how one understands the message. A message is deemed a success only if there is a concise understanding. Misunderstandings are common in any communication and can appear at any stage of the process. Therefore, proper considerations should be observed to ensure that the message is transmitted from the sender to the receiver without any glitches. In any organization, it is imperative that communication is appropriately conducted and the staff adhere to them.  The article ‘What was Volkswagen thinking,’ by Jerry Useem, highlights the importance of communication towards ensuring the persistence and shape of an organization. The report brings an excellent analysis of the company credos, talking about the positives aspects and the negative aspects of having it. A company credo or script is vital in maintaining good traits within the company and acts as a guide in a particular organization.

The credo of any organization refers to the values or set of beliefs in the organization. These beliefs and values that aid in guiding the company. Company credo act as the company’s mission statement. Companies that have credos can easily highlight their corporate cultures, air their values, and also to market their product and brands (Tardi, 2020). Jerry Useem starts with a short story of James Burke- the 1980s CEO of Johnson and Johnson. The company is not working with the ‘credo’ and e prompts the managers to get rid of the documents if they cannot adhere to it. He understood that there was a communication hindrance and needed shaking up. However, the managers chose to revitalize credo’s message (Useem, 2016). Any company seeking to possess an influential culture in the corporate world ought to develop a credo that holds up with the history of the company.

The credo of a company ensures that the proper guidelines are followed in the efforts to achieve its goals. Any organization has a set of goals it aims to make. Credos offer a platform to support and also define the culture of the company. Many companies have been in existence for an extended period meaning that personnel changes have occurred with time. These company credos offer an immortal set of rules which can be followed even with changes in personnel (Parker, 2020). Credos instill valuable traits amongst the employees, guiding them on how to conduct themselves within the company.

It brings influential notions within the company on how to approach specific issues within the company. Credos act as a symbol of the companies’ values and often prompting questions amongst the employees. The questions entail, how the organization carries itself when facing situations, and what the impact of those actions will bear on the company’s image. These invisible set of rules ensures that the employees take steps that maintain the goodwill of the company amongst the consumers. Company behaviors often differ, but the proper credos give the staff a good understanding of the company behaviors. Credo is always derived, basing its core aspect of consumers (Tardi, 2020). The creation of good credos ensures that consumers are put as being relevant to the organization ahead of the profits and revenues.

Credos are an essential part of the company as it acts as the core point at which the companies’ actions revolve around. This ensures that the organizations maintain the particular ethos and that they go by these set of rules.

References

Parker, M. (2012, April 2). Credo imperative in corporate culture. Retrieved from https://business.financialpost.com/executive/credo-imperative-in-corporate-culture

Tardi, C. (2020, February 5). Why Credos Matter. Retrieved from https://www.investopedia.com/terms/c/credo.asp

Useem, J. (2016). What Was Volkswagen Thinking? On the origins of corporate evil—and idiocy. The Atlantic: https://www. theatlantic. com/magazine/archive/2016/2001/what-wasvolkswagen-thinking/419127.