New Arabian Sport Company
New Arabian Sports Company has the potential to establish itself as a critical player in the new and growing luxury men’s sportswear industry within 36 months of its launch. Further, it can be accomplished by developing an e-commerce site of top quality Retailers and trendy men’s running, fitness and cycling items from luxury sportswear brands. New Arabian Sports Company is a stockist for brands like Rapha, Tracksmith and Ashmei among other sportswear.
Company’s demographic target will be broad, between the ages of 20 and 55, working professional, weak, with a disposable income and an interest in pursuing an active lifestyle. The Company have practical and specific short term targets and more generic brand identifiable ones, along with a definite statement of the mission to build a forum for our Company to expand rapidly and sustainably during our formative years.
Furthermore, to succeed, we will continue to create New Arabian Sports Company with a
the clear premium brand identity is representing the premium brand we offer. It will be done by premium design both online and physically, alongside the sale of premium goods that our customers associate with in terms of quality and discerning, non-garish style and that our customers aspire to own. Further, the outcome will create a relationship of confidence with our customers in a premium service, contributing to their continued and repeated practice. New Arabian sports Company is well-positioned to make the most of a lucrative market position with solid past and expected market growth figures in sportswear, and online retailers. Innovation will lead New Arabian Sports Company to be a success story for the sportswear industry as well as realizing the financial benefits from the creative success of the Company.Moreover, we have the drive, passion and dedication to succeed. We are optimistic that we will be able to achieve the New Arabian Sports Company launch and continued success under this business plan. New Arabian Sports Company and its future investors have considerable potential for growth and return to be achieved through financial support and relevant business support.
General description
New Arabian Sports Company aims to be the best Company of singularly men’s premium sportswear products for running, fitness and cycling, supplied by selected premium brands’ in the UAE. Further, the New Arabian Sports Company strives to be known by the sportswear industry as having a clear and recognizable place at the top end of the men’s sportswear market. Moreover, in terms of sales, customer growth, competitiveness and brand awareness, we plan to grow rapidly and sustainably. We set out to see New Arabian Sports Company as their daily calling point for their purchase of luxury sportswear apparel that fulfils their wishes and needs for quality craftsmanship, optimum efficiency and fashionable versatility. As a result, the Company revolves around an e-commerce website selling men’s sportswear from a small group of hand-picked luxury sportswear brands.
Moreover, manufacturing clothing that fulfils all of our criteria which include; designed to the highest standards and with top quality fabrics, convenient and optimum athletic efficiency as well as modern, understated, flattering and non-garish styles with incorporated functionality. New Arabian Sports Company aims to be a prominent up-and-coming player in the UAE high-end sportswear market. Further, within 24 months of its launch due to the success of our ability to offer men a fast, simple and straightforward route to discover premium sportswear apparel from top brands for running, fitness and biking. Moreover, it will save time for people who are currently facing the time- challenge in their busy working lives of having to go through extensive searches of traditional online sportswear stores or trying to buy the quality items they are searching for directly from the individual brands themselves. In addition, our ongoing success will also derive from the growth of existing, returning and potential customer relationships in their understanding of New Arabian Sport as a company that goes beyond just delivering a product, by offering valuable advice and insights on how to effectively live a busy and active lifestyle.
Mission
It’s the mission of New Arabian Sport Company to become top men’s sports apparel retailer in UAE,that can be accomplished by delivering competitive prices, the highest range and a professional team to support customers in every way possible. The Company must strive to meet the expectations of its customers.
Vision
Growing from start-up to a well respected company both financially and through recognizing a cemented market place, recognizable by dedication to our core beliefs.
Attract and develop creative workforce capable of responding rapidly to industry and demographic changes.
Build on a competitive and stable market framework that focuses on rapid growth and innovation in order to stay ahead of competition.
Values
The New Arabian Sport Company claims it has the best trendy clothing line and wants the best people to draw a loyal client base. But above all, it is the business philosophy of Company that will ensure success. The apparel and retail industries expect timely production of sportswear with high quality execution.In compliance with these criteria,theCompany will satisfy this demand by maintaining an appropriate inventory level which will be shipped on time in compliance with pre-arranged shipping schedules.Moreover,providing a full range of high quality sportswear, the New Arabian Sport Company provides a specific sportswear range that allows fashion niche distributors to think first of all about this business while they are searching for original items.
Business ownership
New Arabian Sport Company is wholly owned by the founder and managing director, who will continue as a key contributor to the Company throughout its development and plans to serve as the controlling shareholder for the company’ predictable future. The New Arabian Sport Company is to act as a limited company in order to keep vendors and consumers honest and open. This will also secure the use of the ‘New Arabian Sport Company’ name and allow the exchange of ownership for financial and service investment into the Company. Further, at the present the business is overseen by a group of advisory directors with finance and investment backgrounds, offering advice and mentoring to managing director. Moreover, there is a need for advisory directors with more retail and marketing specific knowledge. It is expected that as the business grows a permanent board of directors will be appointed. The ‘New Arabian Sport’ is a company name currently eligible for use as well as being eligible to be trademarked for intellectual brand identity protection and to claim professionalism. The name is also visible in all major web domains and does not have specifically linked rival companies under searches by Google, Twitter, Facebook or Instagram
Legal structure
Legal structures consist of incorporated and unincorporated entities which mainly differs on how organization are structured. Incorporated entities are farther classify into; limited liability Company, limited partnership as well as corporation. Moreover, unincorporated entities are categorize into sole proprietorship as well as general partnerships. The decision on the kind of the business to undertake depend on several factors which also impact the operation of such businesses. The choice of an entity rely the vision of the shareholders or the managing directors of the Company. The New Arabian Sport Company was initiated as the managing directors and advisors established vision as well as mission which intend to achieve. The Company over a period of 24 months as per the plan would have achieved the set mission and vision.
Furthermore, the New Arabian Sport Company is owned by few investors which simplify the complexity of managing the business by the managing director. The Company as per the plan aim to achieve the highest profit and established the highest market share. The prevailing good management in the Company allows the production of quality sportswear which is offered to the customers at affordable prices. Further, the quality of products manufactured as well as reasonable prices charged on such sportswear allows the Company to gain competitive advantage in the market. The Company’s plan aim to gain monopoly in the next 24 months and even become the best Company in UAE which produces sportswear.
The New Arabian Sport Company which manufactures sportswear does not depend on external investors to expend their production. The Company, according to the plan have budgeted well for their investment and how they achieved growth. The Company management are well informed on the uncertainty of external investors and how they are likely to impact their operation. Further, through the plan, the Company assemble the necessary resources which ensures that there is optimum production within the Company. Moreover, the Company as per the plan intend to fully finance its operation by the end of 24 months.
Furthermore, the Company management have access to all resources needed for effective execution of routine activities. The shareholders under their agreement accept to share the initial cost of forming the Company with a common interest of producing sportswear targeting men. Further, as peer the plan, the shareholders volunteered to undertake any activities with the Company in good faith. Moreover, according to the plan, shareholders fully dedicate their time and resources to ensure that the Company achieve the set objectives over the stipulated time. The New Arabian Sport Company commits all resources of the business to ensure that their mission is achieve. Further, the Company aim to supply all retailers within UAE and market their products on online platforms.
The shareholders of the New Arabian Sport Company agrees to form a Company as per the plan which ensures them a good return out of their investment. The Company, according to the plan aim to gain monopoly in their operation through the production of quality sportswear. Moreover, quality sportswear attracts new customers and maintain the existing one translating to increase in market share. Further, higher market shares demand more sportswear from the Company which translates to more revenue of the business. Moreover, higher revenue ensures that the Company meet their expenses such as payment of taxes. The shareholders had budgeted future income rather than the expenses incurred in the formation of the Company. Moreover, the shareholders agrees to incorporate payment of taxes in their plan as it was necessary to comply with the business rules and regulation.
Canvas model
The Business Model Canvas is a strategic management and entrepreneurial tool designed to create new business models or to record existing ones.
This is a visual chart with nine elements that identify the key stakeholders, key operations, key capital, platforms, value proposition, customer relationships, business segments, cost structure and revenue streams of an organization.The canvas of a business model helps businesses balance their strategies by demonstrating possible trade-offs.
Figure 1: The Business Model Canvas Principle
As Osterwalder explained in his writings, this is where the Company’s image is drawn in a blank canvas much like a painting canvas. It’s suggested to have the Osterwalder’s business model canvas on a wall where the nine elements are listed. The image below is an example of the canvas to be placed on the wall. The figure below is an example of
the canvas to be placed on the wall.
Figure 2: The Business Model Canvas.
Industry analysis
The big multi-store supermarket chains had decreases in revenue in the previous years according to the research conducted. Further, the New Arabian Sport Company slightly increases their revenue by the end of previous
year, however, and the upward trend persisted into this year. The retail industry continues to show signs of growth which are small but constructive.The sportswear industry is mature and shows a lot of growth, but it does operate in a diverse and competitive environment. Therefore, a lot of fashion companies are restructuring to create learner organizations and introduce new technology to increase productivity.Consolidation has been prevalent in this sector in recent years, as larger companies are gaining control in market position and cost savings in the sector, businesses may function as retailers, distributors (wholesalers) and either. Moreover, some of fashion businesses are manufacturers, distributing its own clothing and accessories and also selling to distribution outlets.
Market segmentation
The New Arabian Sport Company plans to reach potential clients of all ages. In that category,
consumers have different backgrounds. The customer of the Company is a flexible person able to blend into any atmosphere and willing to pay a fair price for quality sportswear. The New Arabian Sport Company has many different
target markets: people, colleges, and businesses. Our primary target audience consists of high schools and their teachers, teams, and individuals. This sector is technologically savvy and uses the Internet for the most details and purchases.The secondary target market includes businesses in the region, such as restaurants and businesses that want to expand their brands with sportswear. The tertiary target audience will include all of the high schools, universities, and companies concerned. There are 2 universities, and 41 high schools, both public and private. In our demographic target these schools are educating over 300,000 students which includes 43 schools, more than 50 school teams and more than 100 teachers. The Company’s goods and website will attract individuals of all ages who enjoy personalized sportswear of high quality. The clients also have a higher level of social consciousness and are active in group events. Further, potential customers respect individualism, individuality and they
like to sportswear that represents their personal styles. Further, as revealed from the results of market research, personalized sportswear are important to this demographic.