Why Celebrities Are Flocking to Esports to Invest
It is no secret that Esports is taking competitive gaming and entertainment to a mainstream audience. Many celebrities have started to notice this, and they want to be part of the rapidly growing industry.
Most of them have already put significant amounts of money towards teams and Esports betting sites such as Gamopo.com, is where the next wave of celebrities will invest.
While a good number of celebrities own some teams and invest in betting sites, some of them get involved directly by promoting Esports with their images.
As the industry continues to grow and become more lucrative, it attracts as many celebrities as possible. With viewership in hundreds of millions, multi-million dollar prize pools and filled stadiums, many celebrities will continue to invest in this industry.
Here is everything you need to know about Esports and celebrities.
Why Are Celebrities Choosing Esports?
Of all the industries where celebrities could invest their valuable time and large earnings into, they choose Esports. Why? Well, while the Esports industry has been around for a few years, it’s still a new frontier in the entertainment world.
Both membership and viewership are continually growing, with the attention going beyond players. It is starting to emerge as a form of modern sport on the levels of professional football or basketball. Don't use plagiarised sources.Get your custom essay just from $11/page
The funds from this industry are circulating all over the universe, reaching the heights never thought by many individuals. Businesswise, investing in this industry seems like a valuable and cannot miss opportunity.
It is a bandwagon that even popular billionaires in the world seem to be jumping on. Well-known investors and celebrities draw others into this lucrative industry. While it also has many doubters, the Esports industry explosion has proven to be one of the profitable markets for celebrities.
Apart from profits, promoting Esports can be excellent for individuals with celebrity status. In the current world, brands must appeal to the younger generation and be on board with modern trends to be successful. And that is why celebrities are investing in this industry.
Also, for them to reach that online audience that breathes and lives technology, they must work together with well-known individuals. Currently, many celebrities are playing it intelligently by taking part and having knowledge in the Esports industry instead of just investing in it.
How Are Celebrities and Brands Investing in Esports?
The Esports industry is not just about players and streamers; there is a huge range of potential investments for celebrities and brands. The main ones include:
- Sponsoring gaming syndicates and tournaments.
- Advertising products to players and fans
- Licensing games, products for tournaments, and online play.
Despite having many opportunities, investing in the Esports industry is not as simple as picking a tournament or a game randomly. Every game has its distinct culture, and celebrities have to put into consideration the fan demographics of every game to get the best fit.
These dynamics make it essential for brands and celebrities to understand the fan base of every game and tournament.
Celebrity and brand investments in the Esports industry are growing daily, demonstrating the expansion of the market. And it is not just big brands that are investing in the Esports industry; also well-known celebrities are starting to join the party too.
Investing in Esports Gaming Can Go Beyond Making Money
Many celebrities not only invest in Esports to earn profits but also show off their gaming skills. Most of them have been making headlines in the past few years for streaming and attracting thousands of viewers.
They understand that the power of celebrity can be extremely effective, especially when it comes to attracting audiences and promoting Esports betting sites. And that is why Esports betting sites such as Gamopo.com, is where the next wave of celebrities will invest.
The Esports industry is a growing community, and many players will want to join sites that work with celebrities. Similar to traditional sports, Esports enthusiasts are bound by their love and interests in certain teams and games.
This is what makes the industry attract as many parties as possible, including sportsbooks, players, celebrities, and brands. At the moment, fans are forming durable and tight communities, especially on platforms that combine social media functionalities and game streaming.
Celebrities supporting a given Esports group or team means a lot to people, and fans will be willing to support those teams, players, and games. This is what boosts the growth of the Esports industry.
With such communities in place, there’ll be many marketing opportunities for celebrities as well as brands.
The Bottom Line
All signs show that the Esports industry will continue to expand, particularly in the United Kingdom. And this will increase the number of celebrities looking to invest in this sector. Brands, celebrities, and even tech outfits should all get behind this growing industry.