The older people and sex

The older people and sex

Older people above fifty years still enjoy sex comfortably because of the pleasures that are involved in the act. Currently, the elderly are part of the sexual revolution, and they can always remember all the actions that surround the process. THE liberation of women’s rights in the 1960s established a more social understanding that promoted satisfaction to women and older people in general. This liberation was very crucial in opening opportunities for sex experimentation, especially outside the wedlock. Older people can enjoy sex just like any other youthful person even though it is a period when the women are under menopause and may lack enough hormones to stimulate them in the process. Men, on the other hand, can remain viable and sexually for at least eighty years.

The advertisement that is run safesex4seniors.org covers the use of condoms as a means of protection by the elderly. Physiologically, condoms are rubber tubing’s inserted on the male or female reproductive system to prevent the exchange of body fluids that may lead to contraction of sexually transmitted infections in case you get engaged with an infected person. It has been widely used to prevent sexually transmitted diseases such as Syphilis, chancroid, and AIDS (Prime, 2004). This advertisement covers the different sexual positions performed by the elderly when performing sexual acts. The advertisement’s background is the use of condoms in preventing sexually transmitted diseases considering that sexually related diseases are increasing every day, for instance, in Florida where it is indicated that sex-related illnesses have risen by seventy-one percent in the last year. This makes it relevant to create advertisements to create awareness against the spread of sexually related diseases.

As discussed above, sexually related diseases are becoming a menace following its increase in the United States and other developed countries. The well-known places for the spread of the conditions among the elderly are the elderly centers where the older adults are kept in large numbers after their retirement, and there is a lack of proper gender regulations. This makes the elderly intermingle with each other, and considering that most of them might have lost their sexual partners years back, they find themselves engaged in these sexual activities to compensate for the time they missed getting involved in the act. For instance, the retirement center in Arizona recently reported a rise in the number of contraction of syphilis and chlamydia diseases by about eighty percent, with the highest number coming from the elderly. Reports have indicated that the rubber condom is very useful in preventing sexually related diseases when they are correctly and safely used (Prime, 2004).  Psychologically, the elderly people have been assumed to not getting involved in the sexual acts, but this has been proven wrong, and it is now evident that they perform sexual acts and have a significant role in spreading sexually related diseases, especially in their retirement centers.

The advertisement by safesex4seniors.org is a brief video that involves a group of older people that are trying to act out some of the challenging positions during sex (Lau, 2020). One of the positions captured in the advertisement is where a strong older man holds his partner, who by then was standing upside down. Additionally, the mature couples in the ad also make faces, and mourning sound just like healthy youthful people do during sex. The website tried to psychologically capture the attention of the viewers by using comedy and combining it with educational aspects to the elderly. The advertisement also advises the age limit of the viewers to prevent vulnerable children from viewing the content, which is adult based. Just imagine a young child watching such an advertisement involving their grandparents! The child is likely to get disgusted and may hate their grandparents after that. This advertisement indicates that older adults still have and enjoy sex just like the youths and, if not correctly regulated, can contribute to their downfall by contraction of sexually related diseases.

One of the social aspects of the advertisement is that it is likely to have different reactions in different age groups. Most of the older people are not well versed with technological advancements such as social media and the internet compared to the younger generation. It is, therefore, challenging to get their audience during advertisements, especially on social media and Youtube. Therefore, the only way to reach all of them is through commercial ads just like this one. This where the advertisement may find its way to the young teenagers and maybe gross to them and make them think of the acts their parents and grandparents usually do, which may psychologically affect them after a long period.

Another social aspect that is presented in the advertisement is the role of different stakeholders in ensuring that old people learn various ways of preventing the spread of sexually transmitted infections. This advertisement encourages older people not to be shy to get involved in sexual activities and promotes the use of condoms to prevent the contraction of these diseases. It may be embarrassing for the older adults to watch the advertisement probably because of the sexual positions surrounds the advertisement. Still, considering the rising number of cases of transmission of sexually related diseases, it is crucial to convey this message and ensure that it gets the widest audience possible. The creators of this advertisement, therefore, were keen enough to make it more enjoyable so that the elderly may find it normal and interesting. Consequently, they would likely implement their message.

The creators of the advertisement were smart enough to avoid the negative approach of using scary aspects of sexually transmitted infections and the dangers of having unprotected sex. Safesex4seniors.org decided to have a strategic plan and humor and nailed it by indicating that the whether the younger generation denies it or not, the elderly people are having sex and that the advertisement was a way of making the elderly to maintain their level sexual tastefulness in the safest way possible (Lau, 2020).

Conclusion

In conclusion, the advertisement by Safesex4seniors.org is one of the best options for conveying sexually related information in this fast-paced society. This advertisement is not about the promotion of sexual activities in the community but is a shocking yet attractive educative advertisement. Sexual activities, if not controlled, especially among the elderly, may lead to the contraction of deadly sexually transmitted infections that may claim the lives of our grandparents considering the deterioration of the immunity that comes with old age. Using sexual positions in the advertisement is just a way to capture the attention of the viewers to enable them to learn and implement the safety measures that important during sexual activities. Just like the advertisement says, the grandparents are having sex, and it is vital to promote safe sex among them in their living centers.