Gender Roles in Mr. Clean Super Bowl Commercial: Essay Outline

Gender Roles in Mr. Clean Super Bowl Commercial: Essay Outline

1. Introduction

1. Lead-in

Imagine a world with no stereotyping? The future of the cultural environment extensively depends on the ideologies and cultural practices that are being fostered.  The media and other social platforms consistently promote discriminatory ideologies (Shibuya 2); there should be counter initiatives to eliminate discriminatory norms that could be classist, sexist, or racist.

1. Background

This paper presents an outline for the roles of gender in the Mr. Clean Super Bowl Commercial. The thirty-second commercial fosters the discriminatory ideology that cleaning the house is the responsibility of women. The act of cleaning conducted by Mr. Clean is so fascinating that the woman becomes sexually attracted; such stereotyping is not appropriate.

• Thesis

The Mr. Clean commercial promotes a discriminatory ideology that belongs to a precise albeit population, that is culturally dominant; in a bid to eliminate essentialist stereotyping, the society needs to adopt the strategy that addresses females and male differences in a much less discriminatory manner.

1. Body Paragraph

1. Topic one: The woman in the advertisement cannot control her emotions since she is attracted to the masculine, handsome Mr. Clean, who is very appealing due to physical appearance, and the style of cleaning.

1. The woman’s mood change to match Mr. Clean, who is in high spirits, well-built, and is even dancing throughout the whole cleaning process (Sangi).
2. Gender stereotyping is evident in this scene. To be more precise, before Mr. Clean comes in with his dance cleaning moves, the woman is not happy, first of all, with herself and the cleaning process. She seems tired of her daily duties; however, when her husband takes over, she too surprised and happy and ends up dancing all over the place. The commercial indicates that men should not clean the house. And this is discriminatory to women.
3. The commercial communicates to a wide range of people; however, it fosters gender discrimination, and this is not right. Besides, the same way women can easily carry out house chores is similar to what men can do; therefore, the commercial should have equated both gender’s duties.

1. Topic two: The woman plays the role of a wife in distress being frustrated by the cleaning activity, until the well-built, handsome cleaning character, which depicts her fantasy, saves her from the cleaning process
2. The woman plays the role of a wife in distress, being frustrated by the cleaning activity until the well-built handsome (her husband) cleaning character comes in.
3. In real life, the husband of the woman is not as different as portrayed by Mr. Clean. In this case, the commercial is indicating that the act of cleaning by the woman’s husband is so amazing, and the woman is lost in her fantasies. What is more, she views her husband as a strong young man.
4. Gender prejudice extensively fostered in this scene. To be more precise, the media indicates that if men clean, then they should be considered very special and superior. Well, both genders are equally unique and robust; therefore, cleaning should be done by either party.

• Topic three: The fact the Mr. Clean carries out the whole cleaning process is fascinating to the woman. Additionally, the image of her husband cleaning the house is seductively attractive. As a result, she aggressively proceeds to kiss her husband on the lips sexually.

1. The fact that the husband is cleaning is fascinating. As a result, women see a husband as a reliable man. And the show is even attracted to him sexually.
2. Gender stereotyping is promoted in the commercial. First of all, it portrays women as weak individuals who are sexually turned on by their man cleaning the house; this portrayal presents old norms that are false, not important.
3. I think anyone can be strong irrespective of the activity that they are carrying out. Also, sexual attraction can be fostered as long as both partners are in good terms. By restricting sexual attraction to a man cleaning the house, it leads to a discriminatory ideology that does not favor everyone equally but belongs to a precise, albeit culturally dominant population.

1. Topic four: At the beginning of the commercial, the woman seems so stressed, and the house appears very untidy. On the other hand, Mr. Clean carries out the house chore easily. He is even dancing through the whole course of action.
2. At the beginning of the clip, the woman seems worried, and the house is very untidy (Sangi). On the other hand, Mr. Clean carries out the house chore easily. He is even dancing through the whole advertisement video.
3. The difference in the speed and capabilities to clean between the two genders shows how the media influences society to perceive women concerning men. It means that men can easily carry out activities as compared to women who are quite slow. As opposed to this commercial, women can clean similarly to men.
4. The media is promoting discriminatory norms to a vast range of viewers. However, in practical situations, women can clean just as easily as men can clean a house.
5. Topic Six: The soundtrack of the commercial is a soft R n B song with a man singing: “I have whatever you need, I am your dream boat, I am your fantasy, and I will be your ecstasy,” and it depicts the provision of illicit pleasure to the sexual fantasy of the onlooking woman.

1. The music that plays in the background of the commercial is a smooth R n B song with a man singing: “I have whatever you need, I am your dream boat, I am your fantasy, and I will be your ecstasy,” and it depicts the provision of illicit pleasure (Sangi)
2. The type song that plays through the commercial sets the mood of the short clip. To the viewers, the music provides a mental condition which matches the fascinating a man cleaning the house. The makes match the storyline, as a result, influences the viewers subconsciously.
3. To ensure the plan is fostered effectively, the producers of the short commercial include a song that shifts in response to the emotions. According to the clip, the act of a man cleaning is impressive, while it seems reasonable and monotonous when the woman is cleaning.

• Conclusion

Sexual attraction and cleaning activities are vital phenomena that are deeply embedded in various cultures. As a result, the media and other online platforms consistently present the discriminatory ideology that women should clean or carry out different activities from men. The Mr. Clean commercial successfully influences a large group of people due to the promotion of a discriminatory ideology that belongs to a precise, albeit culturally dominant population.  In a bid to eliminate discrimination and destroy essentialist stereotyping, the society needs to adopt a strategy that addresses females and male differences in a much less discriminatory manner.