How to conduct a social media analysis
The modern-day we are living in today requires one to be fully engaged in social media. This has become one of the most powerful tools one cause to ensure that they grow their businesses as well as connect with clients. But for you to be able to do this, there should be a strategic plan. For you to be able to come up with this strategic plan, you need to have do a social media analysis. This social media analysis will be aimed at showcasing your goals, both online and offline, target market and competitors. It will also give an assessment of the tools you will need, for example, NetBase and the resources available for you to conduct this analysis.
NetBase is a social media tool that helps the business be able to follow up on their social media conversations. It gives an overview of how they use their social media networks and at what rate is this social media platform earning them profits.
Conducting a social media analysis is not at all hard if you are adequately prepared and planned. If your company is looking into doing a social media analysis, then below are the steps they should use to conduct the analysis.
Have social media goals
Goals give people the motivation they require. Before beginning your journey on social media analysis, ensure that you, first of all, set the social media goals you want to achieve. While at this, ensure that you clearly state the objectives of the business. There are a lot of social media goals you can have if you do not have any idea of what you are looking for. For example, by the use of social media, you can look into targeting new customers and markets. Don't use plagiarised sources.Get your custom essay just from $11/page
Specify your target market
When coming up with any marketing strategies, ensure that you include your customer in the analysis. When defining your market, be sure to look at their demographics, including their age and social status. Also, check on the frequency of how your target market uses social media. What percentage of your clients use social media? How often do they use them?
Do a SWOT analysis
This is helpful as it will help note the strengths and weaknesses of a company as well as its opportunities and threats facing the company. With this, you can be able to identify the various areas that your company will excel in.
Analyze your competitors
Having a better competitive strategy will help you note the rate at which the competition is on social media. Do a background check on each competitor? How present are they in social media? How do they use social media to improve their company’s profits? Check their websites, the kind of blog posts they use, among other things.
What resources does the company have?
Check and outline all the resources that you will require to facilitate social media analysis. Check how much time you have to be on social media and the available resources. Also, check if there are people that you can appoint to take control of the social media accounts in case you would not get the chance to check on them yourself.
Do a thorough check on the company’s website
The company’s website would be one of those areas that would invite or send away potential clients. Look at how it is optimized. Does it give clients an easy time when browsing through it? What rate of traffic are you getting for the website? Are there any landing pages? All of this will help you determine whether you can use social media to bring in more visitors to the website.
Do a social media audit
This audit will help you asses how well your social media use will work. For you to be able to pull this through, create a spreadsheet. On this spreadsheet, make a list of all your social media networks and accounts. Include the website page and the owners of these platforms. This will ensure that you have a steady flow of the social media audit.
Doing this will help you conduct social media analysis perfectly. Also, do some research on how social media works to help businesses grow.