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News Coverage

The heated and stiff primary of The New Hampshire election came to an end this week after Bernie Sanders was declared the leader with twenty-six percent of the vote, and 94 percent reporting from the precincts. One of the core observations that I can derive from this primary is that Sanders ‘ predicted victory tonight comes just over a week after the Iowa caucuses were thrown into chaos by a breakdown in voting-counting processes by the state party (semeraro, 2020). The findings were clear this time around–and Sanders supporters were free to celebrate without reservation at its Manchester office. Sanders dominated the 2016 election here by a somewhat more significant margin but confronted a much broader and more diverse electorate in 2020.

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As presidential elections are just around the corner, the aspiring candidates are taking different ways of getting their way to the white house. One of them is multibillionaire Michael Bloomberg, who is taking the lead from the popular strategies Barack Obama and Bernie Sanders built in the past, he is relying on the power of social media in an original way. Bloomberg is not a social media personality, but his method is consistent with his position as a man with unlimited resources and needless to appeal to wealthy donors or ordinary people (Isackson, 2020). The Bloomberg initiative also found that Instagram influencers ‘ convincing skills are available to buy at a standard price of $150. And I choose to describe the initiative technique by saying, “The Bloomberg content campaign appears focused on collecting content that can later be shared by the campaign, essentially creating a well-crafted,’ organic’-looking stock-image library Of well created, ‘ natural’-looking still photographs and tailor-made clips for the advertisement.

Steyer tried to put a positive spin on Tuesday’s outcome in an appearance on CNN. He was sixth in New Hampshire and received just 3.6 percent of the vote. He added that they will be redirecting their efforts to Nevada and South Carolina now, where he would be polling and progressing at both second or third place. In both regions, he has referred to the separate existence of the Democratic population (The Washington Post, 2020). Shortly after polls showed that Buttigieg comes a close second with Sanders in New Hampshire on Tuesday night, his team confirmed that it would increase his Nevada workers to about 100 ahead of the 22 Feb. Caucuses in that state. Buttigieg’s staff had already set up one of the significant race operations and established twelve field offices across Nevada — most of which are in more rural states, in accordance with the strategy that championed Buttigieg at Iowa.

The Trump phenomena can not be clarified by objective reporting on his views and factual analysis. What is happening here actually, is an experiment in the propaganda technique because effective propaganda is not about truth and policy; it is subjective. And in the case of Trump, the feelings that are caused are terror and anger (Till, 2020). Trump seems to come by that talent. Nevertheless, his techniques of stimulating the crowds are relatively well understood, and it has been used over and over for all these years by politicians to gain their access to the white house. Throughout his convention speech, Trump’s view of America was widely described as “dystopian.” The editorial board of the New York Times stated that he aimed to “terrify the voters to support him.”

 

 

References

Isackson, P. (2020). Michael Bloomberg’s Buy-In to Getting Elected. [online] Fair observer. Available at: https://www.fairobserver.com/region/north_america/michael-bloomberg-campaign-us-election-2020-news-14241/ [Accessed 18 Feb. 2020].

semeraro, E. (2020). Cable News Coverage of the New Hampshire Primary: A Close Look at Viewer Behavior. [online] Tv Revolution. Available at: http://Cable News Coverage of the New Hampshire Primary: A Close Look at Viewer Behavior [Accessed 12 Feb. 2020].

The Washington Post, (2020). New Hampshire primary: Candidates turn attention to Nevada, South Carolina. [online] The Washington Post. Available at: https://www.washingtonpost.com/politics/2020/02/12/new-hampshire-primary-live-updates/ [Accessed 18 Feb. 2020].

Till, C. (2020). Propaganda through ‘reflexive control’ and the mediated construction of reality. New Media & Society, 1461444820902446.

 

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