customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

Samsung targets an extensive range of users ranging from industry standard tools to typical day-to-day usage gadgets. The usual target age associates range from the twenty’s to fifty’s or even older, so long as the individual has the capability of buying and using the commodities that Samsung has provided in the marketplace. The Company as well targets individuals at the age bracket of 14-25. This age bracket of Samsung commodity is typically Samsung smartphone target users as they generally are innovation savvy. The adults (age 26-50) are the most extensive section of the Company’s target market as this group consists of individuals who have the ability to buy any of the goods Samsung has to offer in the bazaar, be it smart TV or smartphones. The corporation sells its items around the globe in more than eighty countries. The corporation sells its products both in rural and metropolitan localities. Psychographic incorporate the section of the high class, social class, the working class, and the middle class. Aspirer is the lifestyle under the psychographic part of the corporation.

What do the customers buy/use of value from the business?

Samsung’s clients purchase appliances, semiconductors, memory chips, and integrated systems. Samsung Corporation creates meaningful relationships with its clientele. Furthermore, the entity links its consumers with their gadgets, which makes them being connected with the product.

What changes can the company/brand expect in the future? How can the company/brand better serve its customers?

Samsung Corporation is expecting to see a more significant change in the smartphone form factor soon. From stretchable and rollerblade gadgets to the appliances that can fold in many ways are no longer further than the realms of actuality. The Company is well prepared to welcome in this prospect and generate a considerable experience for customers that assist them in doing more of what they like.

To better serve its clients, Samsung Corporation must make substantial investments to make a new material that will entirely change the structure of the smartphone display. The Company also must create a durable and natural folding experience that clients can value from the very first instance, they unfold the appliance. The Company should craft an inventive mechanical innovation that can bear up hundreds of thousands of folds. Besides, Samsung should rethink the battery placement, the camera, and the cooling system so that they can be kept inside the thin body effectively.

Opportunities (Make sure you label why you call each item an opportunity):

Strategic partnerships with software generators: unique partnerships with software generators can offer extra functionality to make the corporation’s clientele electronics more competitive.

Online strategic partnership with service corporations: This refers to the probable unique agreements between Samsung and other corporations, which is an opportunity for stronger competitive gain for Samsung.

Business development through commodity development: Another essential opportunity for Samsung is to develop the entity through product development, such as in the form of improved or new alternatives of electronics and semiconductors commodities. This remains an opportunity to boost the technology Corporation’s competitive gain through the feature of its products.

Threats: (Make sure you label why you call each item a threat):

Rivalry, particularly in the customer electronics industry: This refers to the competitive pressures from corporations such as Lenovo, Sony, and LG. These rival corporations have the ability to reduce the share market and corresponding sales revenues of Samsung.

Imitation of user electronics commodities: inexpensive smartphones in the market segments that partially imitate the company products are attractive among clients who are price sensitive. This makes Samsung lose more revenues in terms of selling their original products.

Lawsuits and lawful restrictions: the Company is presently facing a lawsuit against the makers of broken ice. This has created a problem for the Company as more resources are used in the lawsuit process, which retards its growth.

2. Company

This section Discusses what the brand is currently. Identify strengths and weaknesses of the company/brand as it exists today, providing at least 3 strengths and 3 weaknesses. What does the company/brand do well and not so well at this very moment?

Strong product image:  The Company has a strong product image, and thousands trust the brand for its outstanding quality.

Worldwide presence: the Company has a world presence as it has a substantial foothold in European, American, and Asian markets.

Wide Variety of product portfolio: the corporation produces a wide range of products, including customer electronics, semiconductors, and home devices.

List 3 Weaknesses: (Make sure you label why you call each item a weakness):

Samsung Inc does not own its software and operating system, and thus, it is reliant on the external operating system, particularly the Android courtesy of Google.  The absence of the operating system and software by Samsung has negatively affected the level of customer loyalty, and the corporation as well misses an attractive power for increasing the sales volume.

The Company is facing stiff competition from Chinese corporations. These competitors include Xiaomi and Huawei, which has immensely affected the earnings of Samsung Corporation.

Some clients consider Apple products as more dependable and advanced compared to the Samsung products. This has switched the taste and preferences of Samsung consumers to go for Apple products, which greatly have affected the sales volume of Samsung.

This section deals with what the company/brand needs to become. How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.

The Samsung Corporation can maintain its strength by:

• Continuing its strong marketing and manufacturing capabilities.
• The Company ought to maintain its features and innovative products regularly.
• The corporation should maintain the long-standing associations with wholesalers in Europe and the United States of America that offer stable sales conduits for its commodities.

Samsung’s weakness can be improved by:

• Samsung Corporation has to match its marketing strategies with those of its top competitors such as Apple and LG. by doing so, the corporation will penetrate deep in the market segment hence enhancing earnings.
• The Company has to come up with a new sophisticated modern technology that surpasses it’s rival Apple as far as marketing of its products is concerned.
• The corporation ought to work on launching their products with new features to overpower the Chinese opponents.

3. Context

Define the current business environment. Include information about political, legal, economic, technological, and societal factors that may influence sales.

Samsung Corporation is the globe’s biggest smart phone and mobile phone seller and it conduct its business in more than 85 nations apart from South Korean market. Outside Korea, the Company is famous of mobile phones and smart phone, including the high successful and famous Galaxy. The corporation is as well the biggest fabricator of LCD panels and TVs.

Political

In the majority of marketplace where Samsung Inc. conducts its business, the political surroundings is favorable to its activities and although there are small irritant in several oversea bazaars such as India, entirely, Samsung can be said to be conducting its activities in marketplaces  where the political areas are compassionate. Nonetheless, in recent times, the Company has encountered significant political headwinds in Korea because of the tension with North Korea. Apart from this, the corporation encounters political pressure in several Latin American and African nations where the political surroundings are unsteady and prone to regular alterations in the governing structures.

Economic

This element is particularly vital for the corporation, as the establishment of numerous markets in the growing planet has meant that the corporation can develop its worldwide footprint. Nevertheless, this dimension is also to be feared because the continuing worldwide economic problem has harshly halted the buying power of clients in several developed marketplaces forcing the corporation to seek lucrative investments in the upcoming bazaars.  The microenvironment in which Samsung conducts its operation worldwide is overwhelmed with volatility and uncertainty leading to the corporation facing difficulty to reorient its plans accordingly. The saving grace for the corporation is that it has responded rather well to the tapering off of the customer disposable earnings in the developed planet by developing into the upcoming and growing markets. Certainly, this is the reason the corporation has stated a competitive push into the upcoming bazaars in the hope of making up for lost trade from the expanded globe.

Social cultural

Samsung Corporation is mainly a South Korean Chaebol or a family unit possessed in many nations. It means that in spite of its worldwide footprint it still conducts its activities from the core as a Korean entity. Thus, there are many features to its worldwide activities some of which include adjusting itself to the home situations. In other terminologies, the corporation being a multination entity has had to act domestically meaning that adjust to a global strategy in many upcoming marketplaces. Furthermore, the corporation has had to tailor its goods to the rapid changing client taste and preferences in many markets where it transacts its activities. The Company conducts its activities in the market environment that is strongly affected by the lifestyle tastes of clients and given the fact that social-cultural elements are dissimilar in every nation; the Company has to reorient itself in every bazaar accordingly.

Technological

The Company can be regarded as being among the globe’s leading inventive corporations. It denotes that the corporation is at a benefit as far as collecting the power of innovation and driving technology for proper trade advantage is concerned. It has transformed into an obsessive mission by the corporation to be ahead of the innovation and technological curve and a mission to surpass its competitors.

Legal

The Samsung company  has faced hefty penalties for its alleged copying of the Apple’s iPhone and iPad and this has resulted to the corporation  taking a  beating as far as civic awareness  and  client approval of its plans are concerned. It remains to the public to see how Samsung Corporation will wriggle out of the legal mess it finds itself in the expanding bazaars as a result of several lawsuits.

Environmental

With the upcoming of the ethical client who needs his/her brands to source and make the goods in an environmentally and socially responsible way, the Company has to be aware the requirement to generates its merchandises to satiate the ethical chic client. It means that the Company has to make sure that it does not compromise on working situations or the salaries it pays to its workforce who are involved in generating the final commodity.

4. Collaborators

Define business partnerships. Does the company/brand have any current partnerships? What other company/brand do you think maybe a good partner for them?

Samsung Corporation has a joint venture with Microsoft Inc.  The Microsoft Inc deals with software such as Microsoft Excel and Microsoft OneNote while Samsung manufactures hardware such as Samsung galaxy S7 and S7 Edge.  The two entities give support to each other by coming up with a new series of products that have features like the OneDrive storage.

In my opinion, Apple can be a better partner for Samsung Corporation because the position of commerce for Apple and Samsung is nearly similar. The two companies are dealing with mobile appliances and electronics. Apple Inc has achieved the position of being the third mobile phone fabricator after Samsung and Huawei.  The reason for the proposed partnership is that the Apple camera and the battery life of its phones are excellent compared to its rivals. If Apple and Samsung corporations work together on their weaknesses and strength, then the sales for Samsung Corporation will rise in prospect.

5. Competitors

Who are the main competitors? Label and discuss the top three competitors and why you consider them a competitor.

Competitor 1:

Apple Inc.

Apple Inc is considered to be the largest rival of Samsung Corporation. Currently, the Company is ranked position three in terms of sales behind Samsung and Huawei corporations. The entity is considered Samsung rival because it manufactures and sells mobile devices and electronics globally as Samsung does and also because of advancement in software and technology.

Competitor 2: LG

LG Corporation manufactures refrigerators washing machines and television among other electronics. Consequently, has venture less in products segments of kitchen and home products. This has made the LG Company to own vast product portfolio than Samsung Inc. this make the LG Corporation to be superior brand than Samsung.

Huawei

Huawei is among the top competitor of Samsung Corporation. The Company’s strategy of focusing on technology from foldable screens to artificial intelligence makes it to be a threat to Samsung as far as the industry is concerned. This new move sees the business of Huawei client growing.

6. Recommendations

Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the Company you selected? Discuss why you have created these strategies and why you think they should be undertaken and work for the business.

Recommendation 1: Samsung Corporation must come up with its own Operating System or its alternative.  Since the Company is wholly dependent on Android OS, it posses danger to the entity. If the Company owns it OS in near future, then its operations will increase in terms of sales and the move will have a positive impact on its users.

Recommendation 2: The company need to partner with software manufactures to gain success in the future. The move will offer more functions to make clientele appliances more competitive. Partnering with software developers could as well come up with new opportunities for the growth of Samsung trade.

Recommendation 3: The corporation will need to improve is technology to get feasible benefits.  Product development through technology can make the Company to enjoy competitive advantage in the industry. The Company can decide to establish products such as semiconductor goods which will see Samsung penetrating the new industries that will help in expanding its deal and encountering the present perils.