Digital PR In The Age of Covid- 19
By now, you are aware that several industries have been hit hard as a result of COVID-19. In this current turbulent economic climate, as a marketer, you must regroup and design a plan that will get you through the times. One of the biggest questions on every marketer’s mind is whether they should use the same strategies they previously used to navigate the business world.
Think of this current time as a battlefield. Previously, you had a great pathway that was sure to give you victory in different circumstances. However, now you have a new enemy-in this case, COVID-19- to scale over. If your old strategies are going to work, then you have to adapt them to conquer the new enemy.
Is this the time to scale down your efforts? Definitely not! If anything, it is at this time that you should double down your efforts and make the most out of the situation. Doubling down, however, doesn’t mean that you exploit the situation. You should design a strategy that is sustainable and beneficial in the long term.
How To Promote Different Content
Currently, your audience may be trying to find all the COVID-19 content they can find out there. If you do not adapt to the situation, you may lose your audience. So, how do you ensure that all your content stays relevant even when information on COVID-19 seems to be a goal for most people? Don't use plagiarised sources.Get your custom essay just from $11/page
With organic traffic down for most industries, how do you ensure that you remain relevant without looking like you’ve turned a blind eye to the situation? Let’s have a look at different kinds of scenarios and how you can use them to your advantage.
Link- building Content
One of the strategies that you will continue to use in digital PR is pitching your content to the relevant audience. This is an essential strategy when it comes to traffic referrals, building your brand awareness, and building links.
From the beginning of the COVID-19 pandemic, writers have tried to cover all angles of the situation. At this point, therefore, some remain exclusive to their main niches. These are the writers you want to work with to build your lists.
The truth of the matter is that not everyone wants to cover coronavirus related topics right now, and many people will be looking to build information concerning their specific beat.
Additionally, it is crucial to adapt your content to be related to coronavirus. It does not have to be about the virus, but it could be slightly related. It is an excellent idea to analyze data on which industries are thriving at the moment and lean your content towards them. Such sectors are media, food, healthcare, and finance industries. You can tackle related topics like healthcare or politics.
Social Media Content
A lot of social media content has its focus on corona virus related news. Therefore, as mentioned earlier, you do not want to appear to be ignorant of the situation on the ground. If you do this, whether on purpose or accidentally, you risk losing your audience.
In the same breath, you also don’t want your content to take a back seat. Most companies right now have gone quiet with their marketing campaigns and strategies. This is the best time for you to double down your efforts as you will have very few competitors.
In such a case, you should not only ensure that your strategies are great but its also important to share positive information concerning COVI-19. With this strategy, you’ll be sure to keep your audience while being empathetic to the situation. Additionally, you‘ll be laying the groundwork for future success when the tides change.