Strategic approach
The rest of the market is controlled by individual suppliers who operate not as a company but as retailer suppliers to their company. It is expected that the current market size controlled by Within Wellness may be affected negatively (may reduce) as a result of the establishment of Future health in the town and which one is one closer competitor that deals with similar products to those of Within Wellness.
The opportunities and strengths enjoyed by Within Wellness, as stated above, have made this business enjoy a more significant market share as well as producing high turnovers. One of the most significant risks that Within Wellness is likely to face due to the competitive threats is the possibility of losing the current market share as a result of establishment is their closer competitor Future Health which is currently preparing to venture to the market in this town.
Strategic approach
Considering the current competition threat facing market operated by Within Wellness, the business has resolved to advance free services offered to their customers, including free nutritional advice to entice and attract many customers while maintaining the current ones. Considering extra free services provided by the Within Wellness close competitor (Future Health) who are currents establishing themselves in the market, this business has resolved to offer additional free health services to the community, including free health checkups that cover malnutrition and obesity control. Furthermore, the Within Wellness will further finance for open gyms and football teams as one of their consideration to the society they operate in. By doing so, Within Wellness is expected to remain relevant to their environment they operate and hence maintaining and even increasing their market share.
Within Wellness further looks after introducing more cheap varieties of supplements in the market. Further, this business is also considering to introduce other supplements and vitamins for old aged people and young children with malnutrition such as seven seas to expand the market.