Luxury Wellness

Luxury Wellness

Company Description

• Luxury Wellness company is a wellness and travel organization situated in Toronto, Ontario, Canada. The increasing demand for wellness trips triggered the initiation of the company.
• The goal of the company is to offer quality services to Canadians and other citizens of different nations that can access the headquarters in Toronto.
• The demographics targeted by Luxury include the middle and wealthy class citizens. The age bracket of the potential market is individuals between 18 and 55 years.
• Canadian travellers are determined to develop a healthy lifestyle after a successful awareness that helped them to adopt several practices to ensure they live a healthy life.
• The target population is approximately 30% of the total population that comprises couples and singles.

Destination and Tour Details

• The luxury tour package starts in Toronto, and the destination is the Czech Republic. The company destination of choice meets the demands of the target group, including walking and biking inside the forest and also favourite hotels with a lovely mountainous landscape.
• The fresh air and natural environment, including the forest in the Czech Republic, makes it a favourable destination for wellness trips.
• The destination makes the clients forget about the city congestion, internet and enjoy biodiversity and wellness activities, including walking and biking.
• The Luxury Wellness package will take five days to complete the wellness activities and also an adventure. The tour starts from 23^rd March to 29^th March 2020.

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Transportation Details

• Luxury Wellness package includes a charter flight that starts from Toronto City Airport to Ostrava Airport in the Czech Republic, which makes the company efficient and reliable.
• It also has an added advantage that a charter flight provides the flexibility of clients’ baggage to maximum allowances of 25 kg.
• The charter flight offers quality services because of its business class standard that makes clients loyal to the company.
• The charter flight is expected to leave Toronto on 23^rd March and arrive on 29^th March 2020.
• The clients will use buses and minivans to move around the Czech Republic when visiting different wellness destinations.

Destination Representatives

• Luxury Wellness representatives have offices in the Czech Republic where they book accommodation for clients and also acquire travel permits that are used within the country.
• Destination representatives also have the responsibility of organizing a fantastic reception for the clients in the airport and direct them to their accommodation.

Accommodation

• Luxury chose the best hotels for the wellness tour, which include Clarion Congress Hotel, Zamek Zebreh, Hotel Maria and others.
• The hotels were chosen by following the criteria that include accessibility, hygiene, hospitality and diversity, where all the three hotels meet the international standards.
• The Clarion Congress Hotel has a spacious wellness and fitness centre, indoor swimming, massage and swimming that meets the needs of our wellness clients.
• The Zamek Zabreh and Hotel Maria also meet equal standards as the Clarion. It has an additional historical background that is nice for adventure and also the landscape supports the wellness niche.
• The quality accommodation offered gives confidence to the clients and also helped in achieving satisfaction.

Auxiliary sales

• The auxiliary sales for Luxury Wellness include the business class standards of the charter flight that attracts clients due to comfort and adds a cost of $50 per client.
• The food and beverages provided in the flight contribute to the total cost of the tour, but the approach is a marketing strategy for the Luxury Wellness Company.

Terms and Conditions

• Luxury Wellness Company demands 50% of the total tour costs as a non-refundable deposit, and the amount is required in a month before booking.
• The 50% deposit for the tour package is $2000. The charter flight charges are $1200 per person and are required in full before booking.
• Each client is required to pay the remaining tour charges in four weeks before the travel date. If a client cancels the tour 30 days before the tour date, then he/she will lose 70% of the total tour charges.

 Tour Costing

• Based on the departure date, the tour package operates in the high season, where the weather is favourable for walking and biking.

References

The Guardian (2020). The 10 Best Wellbeing Destinations in Europe: Readers Travel Tips. Retrieved from: https://www.theguardian.com/travel/2020/jan/23/10-best-wellbeing-holidays-in-europe-yoga-sauna-spa-hotels

Ostrava Spa Hotels, (2020). Best Wellness Hotels: Retrieved from https://www.booking.com/spa/city/cz/ostrava.html