Mission Statement Comparative Analysis

Mission Statement Comparative Analysis

A strategic management mission statement serves as a guide towards company decision making across all levels of the organization’s management. It can be defined as a broad goal of a company. A mission justifies a firm’s existence. Therefore, a task is a statement that reveals a company’s reason for existence. A mission statement is made up of three major components: a firm’s statement of vision, core values that shape employee behaviors, and goals as well as objectives of the organization. A good organization’s mission statement is, therefore, a description of a firm’s function, competitive advantage markets, philosophies as well as goals. It defines and describes what a company is, its reason for being, and why it exists. The research, therefore, is aimed at conducting a comparative analysis of three different mission statements from different companies.

A great mission statement provides a clear purpose of the business and its set goal for success. It incorporates an organization’s culture and philosophies guiding the firm at present through the future. The sole purpose of any good organization’s mission statement serves as a firm’s agenda. A good and productive mission statement should contain seven critical dimensions which include: fundamental values as well as beliefs, competence, goal, competitive strategy and position, concern to satisfy all clients, and the products and services offered and customers served by the specific organization (Bailey, Mankin, Kelliher & Garavan, 2018). The following are the companies that were used in the analysis:

Company 1

Elite Construction Company, Inc. It is based in Illinois in the US. The company is a licensed general contractor and work in contract with insurance companies in its role of buildings and renovating commercial houses. The company, therefore, falls under the construction industry. Elite Construction mission statement, “To provide exceptional services to the insurance industry and their clients, the property owner. We are committed to providing the highest level of professionalism, service response, and quality workmanship.” http://www.missionstatements.com/construction_mission_statements.html

Company 2

York Properties, Inc. It is based on Cameron in the US. York Properties is a real estate company that provides residential as well as commercial services to people and businesses. The kind of services rendered by York Properties Company includes security, landscaping, leasing, maintenance, and property management. It is under the real estate industry. York Properties’ mission statement “To be the best, full-service Real Estate Company in the Triangle and to enhance our quality of life through active community involvement.”

http://www.missionstatements.com/real_estate_mission_statements.html

Company 3

Levenson Public Relations is based in Dallas, Texas, in the US. It assists clients in formulating integrated marketing strategies. The services rendered by Levenson Company include organization communication policy development and planning, service as well as product publicity, corporate image together with identity programs, public affairs, entertainment marketing, and community relations. It is in the marketing industry. Levenson’s mission statement, “To help clients achieve their most ambitious marketing goals and strategic communications objectives, To deliver the highest levels of professionalism and experience, and To provide strategic counsel, creative solutions and timely, responsive services.” http://www.missionstatements.com/marketing_public_relations_mission_statements.html

Comparative Analysis

Analysis and comparison of the three companies’ strategic management mission statement were done in the application of Campbell’s ten questions (Campbell & Tawadey, 2016), as outlined in the table below where 0 represents a No, 1 relatively, and 2 a Yes.

Table 1

Campbell’s Ten Questions Mission Statement Analysis and Comparison

In our analysis, Levenson Public Relations’ mission statement is the best as it meets most of the principles of strategic management, as observed in Campbell’s comparative table above. Elite Construction Company, Inc. ranks second while the last of the three companies’ mission statement is York Properties, Inc.

Levenson Public Relations’ mission statement is, therefore, aligned with the marketing strategies. It is a first-mover company in the industry of its classification. The company has top market share among the companies offering similar services in the US within its sector. The scoring of the mission statement of Elite Construction reveals that it is relatively aligned with the marketing strategies as compared to Levenson. However, Elite is a first moving company besides its rank in comparison with the three companies. Its market share is high among construction companies within its industry. York property mission statement is relatively aligned with the marketing strategy. The company is lagging as compared to the companies within this industry in the US.  York property Inc.’s market share is average, and a lot needs to be done for it to be competitive.

References

Campbell, A., & Tawadey, K. (2016). Mission and business philosophy. Elsevier.

Bailey, C., Mankin, D., Kelliher, C., & Garavan, T. (2018). Strategic human resource

management. Oxford University Press.